www.idosr.org Kashaka, 2025
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Assertiveness in Legal Contexts
Assertiveness emerges as a pivotal communication skill in legal environments, integral to the profession’s
capacity to serve clients ethically and effectively. Individuals possessing the ability to distinguish when,
how, and to what degree assertiveness should be displayed often perform better in legal negotiation,
courtroom presentation, mediation, and a suite of other useful professional scenarios. Assessing the role of
assertiveness in legal communication is therefore a central priority for the Law and Communication
discipline. This imperative is underscored by the fact that among professionally successful Philadelphia-
area lawyers it consistently ranks alongside oral persuasion and negotiating abilities as one of the most
highly demanded communication characteristics. As a communication trait, assertiveness inhabits a
middle ground between the extremes of passivity and aggression. The passive individual, or the non-
assertive communicator, tends to be conflict-avoidant, reluctant to express feelings, and easily
manipulated. An aggressive individual, by contrast, tends to dominate others, to act in a bullying or
hostile manner, and to violate the rights of others. The assertive individual occupies neither pole, yet
assumes the greater communicative risks necessary for the linear development of interpersonal
relationships . Assertiveness entails adopting a clear position without inflicting harm, thereby serving
numerous useful professional functions, including the capacity to prove cooperation, build (and, if needed,
regain) trust, and marshal social support behind prospective action [5, 6].
Verbal and Non-Verbal Communication
In legal situations, words and body language are inseparable components of communication. While verbal
communication conveys essential information, nonverbal elements including gestures, posture, eye
contact, and facial expressions often carry more significance. Professional, assertive legal communication
therefore manifests through both speech and conduct. Assertiveness is an essential aspect of clear,
professional communication in the law. It ensures that individuals do not merely acquiesce passively,
remain silent when their interests are at stake, or depend on others as proxies. Instead, assertiveness
empowers them to express genuine thoughts and opinions. When verbal and nonverbal signals align, a
clear and assertive message is conveyed. Mutual reinforcement between words and associated cues
preserves straightforwardness. Discord between speech content and body language, in contrast, creates
confusion; it undermines credibility and signals insincerity, defensiveness, insecurity, or other
vulnerabilities. Combining genuine language with confidence-inspiring nonverbal conduct thereby fosters
professionalism and directness [7, 8].
Cultural Considerations
Business professionals often attempt to reach a condition of assertiveness through various studies or
meetings with consultants. Legal professionals can greatly benefit from being assertive, as it is an
effective and ethical form of communication in this field rather than an emotional or ruthless style. In
business, being assertive enables clear expression of ideas, opinions, and feelings, while remaining both
respectful to others and self-respecting. Legal advisors likewise find assertiveness to be the preferred style
in business law cases, somewhat paradoxically since legal professionals are sometimes perceived as
unconcerned with others due to their involvement in conflicts. Nevertheless, as lawyers play a central role
in commercial disputes, verbal and nonverbal assertiveness are crucial when attempting to convince
neither to undermine the perception of concern-for-others, nor to lose the client by appearing too passive.
Whether focusing on specific aspects of assertive verbal or nonverbal communication within business
negotiation, or examining a broader range of legal disputes, assertiveness stands out as the most
appropriate style in commercial environments. The use of a culturally sensitive approach becomes critical
when lawyers interact with clients from different cultural backgrounds or face clients without the option
to select a lawyer who shares their cultural outlook. The same amicus curiae theory that encourages
lawyers to guide judges on international or foreign-law questions should inspire similar care in cross-
cultural lawyering. Ascanio Piomelli points out that cross-cultural counseling requires the maintenance of
seven essential conditions, echoing Michael Diamond’s earlier advice to prepare written cross-cultural
strategies [9, 10].
Barriers to Assertive Communication
Several barriers can obstruct assertive communication among legal professionals. Cultural constraints are
especially significant when the parties differ in cultural backgrounds or when the authority figures deviate
from Western norms. In such circumstances, adopting an assertive approach may heighten conflict and
prove ineffective. Defendants also encounter multiple obstacles that impede their ability to communicate
assertively. Individuals within the legal profession must understand these impediments to interact
effectively with clients and develop appropriate training programs to overcome them. Well-educated legal
professionals, however, cultivating the capacity to communicate assertively across various situations,
remain especially vulnerable to the pitfalls of over-assertion. Law students face a significant challenge in