This presentation elaborates the frugal innovation in the context of India where it is commonly referred as "Jugaad".
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Added: May 19, 2018
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EXAMPLES ON JUGAAD PRESENTED BY: GARIMA GOEL M.COM SEM-3 GROUP A
EXAMPLES Now, we're all too familiar with Jugaad , an Indian coinage for any clever improvisation. This home grown concept is now being adopted by companies and governments the world over while making new products, offering services and trying out various business models .
INDIAN JUGAAD
MAKING BUMPS WORK FOR YOU Product/Services: A retrofitted cycle that goes faster on cratered roads. Innovator: Kanak Das of Morigaon caught the attention of an IIM professor, who helped patent the device. MIT trying to apply Das' innovation to automobiles Innovation: Generating energy from shock absorbers. Das fitted a front shock absorber that compresses and releases energy whenever his cycle hit a bump
MAKING HEALTHCARE SIMPLE Product/Services: Mobile tele -medicine clinic to offer follow-up care for diabetes patients in rural Tamil Nadu. Innovator : Chennai-based diabetologist Dr V Mohan provides care for rural patients by deploying mobile clinics equipped with telemedicine technologies that permit instant transmission of results of diagnostic tests via satellite link to doctors in Chennai Innovation: The patient doesn't have to go to the doctor . He e ngaged local youth to run the mobile clinics.
KEEPING BABIES SAFE Product/Services: Low-cost incubator Premature babies are kept in these cribs to regulate body temperature. A traditional incubator costs up to Rs 1 lakh Innovator: Dr SathyaJeganathan, a paediatrician in Chengalpattu, Tamil Nadu, came up with the idea of a cheaper, easy to-maintain warmer after the state government failed to supply incubators on time Innovation: Her first prototype was a radiant infant warmer with a wooden frame and a 100-watt bulb as a heating source. She now has a provisional patent for a modified device. Final product could cost up to Rs 15,000.
CORPORATE JUGAAD
CHEAPER SCANNING Product/Services: Supply chain to deliver domestically produced radioisotope, fludeoxyglucose (FDG) Innovator: GE Healthcare. Indian hospitals import radioisotopes for diagnostic imaging such as PET/CT scans. This is expensive and inefficient as the radioisotopes decay fast Innovation: GE partnered with private diagnostic centres to produce the radioisotopes locally, and with airlines to deliver them in time to hospitals in small towns. Together with a frugal "pay-per-use" pricing model, radioisotopes have become much more affordable .
CLEAN WATER Product/Services: Tata Swach , potentially the world's cheapest water filter Tata group. Innovator: Swach produces enough potable water to last 200 days for an average family of five Innovation: Use of paddy husk ash and silver particles to kill 80% of bacteria that cause waterborne diseases
POWER(LESS) COOLING Product/Services: Mitticool, a low-cost fridge that works without electricity. Innovator: MansukhPrajapati, a former tea-shop owner-turned-entrepreneur , who was inspired by a newspaper headline that described a matka, or an earthen pot, as a fridge Innovation: Used the concept of the cooling effect of evaporation to make an earthen refrigerator. Created a new industrial process for working with clay
LIGHTING THE WAY Product/Services: Providing solar lights to the poor. Innovator: Harish Hande , founder of Solar Electric Light Company, has installed his energy solution in more than 125,000 households Innovation: Worked out a business model that enabled poorest of poor buy lights by roping in grassroots entrepreneurs. These entrepreneurs own the solar panels and batteries. They rent out lights to individual customers and collect small payments on a daily basis. SELCO guarantees quick repairs, even in remote areas, thus providing a high level of service at a low cost
PHOREN JUGAAD
BORROW AND REUSE Product/Services: Cheaper X-ray machine. Innovator: Zhongxing Medical, a Chinese device maker, captured 50% of the country's X-ray market, forcing GE to cut prices and Philips to exit the line altogether Innovation: Re-engineered an underused Beijing Aerospace technology to build a machine that cost $20,000 compared to $150,000 for the GE and Philips models .
DOING MORE WITH LESS Product/Services: Frugal-farming model. Innovator : Gustavo Grobopatel, a fourth gen Argentinean, who scaled up his farming operations without having any resources. His firm became the 2nd largest grain producer in Latin America Innovation: Took land on lease; subcontracted farm work to manpower providers; and avoided capital constraints by taking equipment on rent.