Expectancy Violations theory

What if our expectations were violated? Judee Burgoon explains what people do when their expectations are violated.

1. Expectancy Violations Theory
By JudeeBurgoon

2. Key Names and Terms
•JudeeBurgoon
•Personal space
•Edward Hall
•Proxemics
•Intimate distance
•Personal distance
•Social distance
•Public distance
•Expectancy
•Violation valence
•Communicator reward valence
•Paul Mongeau

3. Professor of Communication
University of Arizona

4. The “Elevator” Challenge

5. How do you behave when you are in the following
places?
Dean’s office
Classroom
Canteen
Cinema

6. How do you want other people to behave when they
are:
In the library
In your bedroom
Inside the jeepney

7. Close relationship
Friends and family
Acquaintance or colleagues
6-18 inches
18 in. –4 ft.
Public speaking 4 -12 ft.
10-25 ft.
Proxemics
Effective communicators adjust their
nonverbal behavior to conform to the
communicative rules of their
partners.
-EDWARD HALL

8. Proxemics: Study of people’s use of space
as a special elaboration of culture.
Edward T. Hall

9. What if the expectations were
violated?

10. Expectancy
What people predict
will happen, rather
than what they desire

11. Expectancy Violations Theory:
Under some circumstances,
violating social norms and
personal expectations is a
superior strategy to conformity.

12. Violation valence
perceived positiveor negative
value assigned to breach of
expectations, regardless of the
violator

13. Communicator reward valence
sum of positive andnegative
attributesbrought to the
encounter, plus potential to
rewardor punishin future

14. Paul Mongeau
studied men and
women’s
expectations for
first dates and
compared those
expectations
with their actual
experiences.

15. Research anchored on EVT
source

16. 1. Teachers should strive for a moderately formal clothing style.
2. Teachers’ clothing does not have much impact on students’
impression if teachers have reward value.

17. Thank you!