exploring personal brand for project and portfolio 1

Personal brand presentation

1. Personal Branding Exploration Gabriele Gonzalez Entertainment Business Project & Portfolio 1 June 6 th , 2024

2. Goal Setting Short-Term Goals (After Graduation January 2024) Long Term Goals Move to Washington Dc and get a job working as a communications intern for Washington Commanders - Apply to 50 other jobs within the sports industry in PR, communications, or social media via Linkedin Work as a Communications manager for the NFL

3. Profession Occupation In the sports entertainment market working in PR or communications Potential Jobs Corporate communications intern Social media intern Creative video inter Source: LinkedIn, Washington Commanders

4. Target Audience Recruiters, Hiring mangers and HR in the NFL Groups I most relate to, OR Feel most excited to work with Groups I know people in OR have clients in Groups I have the most knowledge about Groups I would Find Fascinating to learn more about NFL NBA NHL MLB PGA Different Sports League Using my Services Source: Chapter 2

5. Competition Work Experience: 2 years working for NCAA doing digital marketing Education High school diploma Bachelors degree in digital marketing Overall Online Presence 400+ connects on Linked in, 5,000+ followers on social media Grade: 80/100 Work experience Assistant Defensive coach at D2 university Social Media Manager for a local gym Education High School diploma Bachelors degree in business and minor in mass communication Overall Online Presence 200+ connections on LinkedIn Grade: 40/100 Source: LinkedIn/ Indeed

6. Identity Core Values Loyal Outgoing Responsible Adaptive Committed Vision - Personalize fan experience and marketing new opportunities for the NFL Passion - Communications and Public Relations Guiding Principle “The Future belongs to those who believe in the beauty of their dreams” -Eleanor Roosevelt Continue to peruse your vision and never stop believing Super Power: Storytelling through PR and communications Golden Circle: Why? Continue to keep the love for football fans How? Personalize fan experiences What? PR and Communications Source: Linkedin , IMB

7. Promise and Position Promise: - Shaping Fan experience for a personalized feel of the game for our fans, families and stakeholders Position: -Personalize fan experience Source: The US sun

8. Networking Industry events: Sports and entertainment marketing conference (January 29-February 2, 2025) ( Orlando,FL ) Objective: Speak and meet industry professionals and listen to the advice they have for such a competitive field and how to be successful. Thinking Football Summit (September 12-14, 2024) (Porto, Portugal) Objective: Speak and meet industry professionals and learn about their experience in the industry and to share knowledge to correct storytelling. Elevator Pitch: - Do you know most people watch football games from home? Is there a way we can get more people to come to the games? Well what I do is make the fan experience more personalized so that they will not only come back but bring more people with them. I recently did a poll on current NFL fans who have been to an NFL game and what they would like to see more of in games. After the poll we decided to launch this event during one of our games. After the game, we sent out another poll for fans to rate their experience during the game. From our results, fan experience increased 26% from what our previous data showed. Not only were fan experiences increased but our social media content was increased by 14% after the video of the event was released. Mentorship -Jessica Bass: Sports Trainer -Paola Argueta: Corporate communications manager for Miami Dolphins Source: Sports Marketing Conferences, Thinking football summit

9. Digital Marketing Online ID Calc Scores Volume: Zero Relevance: High Purity: Low Diversity: Low Validation: Zero Brand Archetype: The Lover - To be in a relationship with their audience and help people acknowledge, indulge in and connect to their desires How to improve Digital Online Scores Focus Variables: Volume, Purity, and Diversity Type of Content: TikTok's and Instagram reels: Share events that we do on game days to increase brand visibility and ticket sales. Primary Tools for Distributions: TikTok and Instagram reels- 15/30 second videos to show events we do on game days. Source: The Sun, Kaye Putnam personality quiz

10. Personal Development Technical Transfer Adobe software Task: Complete the Linked in learning course for adobe Org: LinkedIn Learning Date August 2024 CRM software Task: Complete CRM software on Forbes Org: Forbes Date: August 2024 Creative Writing Task: Join the creative writing club Org: Full Sail University Date July 2024 Self Confidence Task: Join self - confidence workshops Org: Global Course are Date: December 2024 Source: LinkedIn learning, Full Sail One, LinkedIn, Forbes

11. Resources Matt Egan and Ramishah Maruf (May 12, 2023) NFL’s Washington Commanders agree to sell the teams to froup led by john harris https://www.cnn.com/2023/05/12/business/washington-commanders-sale/index.html Adobe Stock ( n.d ) https://stock.adobe.com/search?k=sports IMB ( n.d ) Identity https://www.imdb.com/title/tt0309698/ The Sun ( n.d ) Social Media facebook , Instagram, twitter & more https://www.thesun.co.uk/topic/social-media/ DECA (2024) Sports and entertimnet marketing conference https://www.deca.org/conferences/sem LinnkedIn ( n.d ) https://www.linkedin.com/in/paola-argueta-2b5826a4/ Thinking Football Summit (2024) Thinking football summit 20224 https://thinkingfootballsummit.com Forbes (June 14, 2024) https://www.forbes.com/advisor/l/best-crm-software/?utm_content=157187028656&utm_term=kwd-295577234053&utm_campaign=20865438878&gad_source=1&gclid=Cj0KCQjw97SzBhDaARIsAFHXUWC9m5T1-PI03kHlgRydiF-5h3mWJlg3GXkcxQWGbmMgc6Bul1Ix9MMaArFtEALw_wcB Onet Online ( n.d ) https://www.onetonline.org/link/summary/11-2032.0 Linked in learnin g( n.d ) https://www.linkedin.com/learning/?u=50813145self Global Courseware ( n.d ) https://corporatetrainingmaterials.com/products/building-confidence-and-assertiveness?campaign-name=01S&device=c&gad_source=1&gclid=Cj0KCQjw97SzBhDaARIsAFHXUWBfDsTEgJ4aKvxyAY9yD-mCYH-A6p36x60cLGqW1auKQ6wbqrRYwrAaAhgZEALw_wcB&utm_source=google-ads