Exploring the Future of Digital Marketing Trends and Strategies

A Digital Marketing Course provides essential skills for mastering online marketing strategies. Learn SEO, social media marketing, content creation, email campaigns, PPC, and more. This course equips you with the knowledge to drive traffic, generate leads, and build a strong digital presence for businesses or personal brands.

1. WELCOME TO
DIGITAL MARKETING

2. WHAT IS DIGITAL MARKETING ?
Digital marketing, also
known as online marketing,
isthe use of the internet
and other digital channels to
promote brands and connect
with customers.It includes
creating and sharing content
on websites, social media,
and other digital media.

3. WHAT IS SEO ?
Search engine
optimization (SEO) isthe
process of improving a
website's visibility and
search engine
rankings.The goal is to
get more relevant and
qualified traffic from
search engines.

4. WHAT IS SEM ?
SEM can refer
tosearch engine
marketing or
scanning electron
microscopy.

5. DIFFERENCE BETWEEN
SEO AND SEM ?
Search Engine
Optimization (SEO)
focuses on improving a
website's organic search
rankings, while Search
Engine Marketing (SEM)
includes both organic and
paid search.


6. TYPES OF SEO ?
There are many types of SEO,
includingon-page, off-page,
technical, local, mobile, image,
voice, and ecommerce SEO.
On-page SEO
Involves optimizing a website's
content, such as title tags and
meta descriptions
Off-page SEO
Involves promoting a website on
third-party websites and search
engines

7. WHITE HAT SEO ?
White hat SEO isa set of
practices that improve a
website's search engine
ranking while following
search engine
guidelines.It's the
opposite of black hat SEO,
which uses questionable
techniques to increase a
page's rank.

8. BLACK HAT SEO ?
Black hat SEO is a set of
unethical techniques that
manipulate search engine
results to gain higher
rankings.These
techniques violate search
engine guidelines and can
result in penalties like
lower search rankings or a
ban from search results.

9. GREY HAT SEO ?
Grey hat SEO isa
collection of search engine
optimization (SEO)
techniques that are not
entirely ethical, but don't
necessarily violate
Google's guidelines.They
fall between white hat and
black hat SEO techniques.

10. WHAT IS WEB TRAFFIC ?
Web traffic isthe number
of people who visit a
website, and the data
they send and receive.It's
a key metric for
measuring a website's
popularity and success.

11. TYPES OF WEB TRAFFIC ?
There are many types
of website traffic,
includingdirect,
organic, referral,
social, email, paid,
and campaign traffic.


12. ORGANIC TRAFFIC ?
Organic traffic isthe
number of visitors to a
website that come from
unpaid search engine
results.It's a key metric
for measuring the success
of a website's search
engine optimization
(SEO).

13. INORGANIC TRAFFIC ?
Inorganic traffic
iswebsite traffic that
comes from non-
natural sources like
paid ads, social
media, and affiliate
programs.It's also
known as paid traffic.

14. DIRECT TRAFFIC ?
Direct traffic iswhen
someone visits a website
directly without clicking a
link from another site.It
can come from a number
of sources, including
direct entries,
bookmarked pages, and
emails.

15. SOCIAL TRAFFIC ?
Social traffic isthe
number of visitors to a
website that come from
social media platforms.It
can come from a variety
of sources, including
Facebook, Twitter, and
Instagram.

16. REFERRAL TRAFFIC ?
Referral traffic isthe
number of visitors to a
website that come from a
hyperlink on another
website.It's different
from traffic that comes
from search engines or
direct visits to a website.

17. WHAT IS CRAWLING ?
Crawling isthe process of
using bots to discover and
access web pages, which
is a key step in
SEO.Crawling helps
search engines understand
a website's content and
structure, which helps
them rank that site in
search results.

18. THANK YOU
NAME AAKRITI KIRAN
C-3/207, 1st Floor Guru Nanak Pura,
RadhuPlace Road, near V3S Mall,
MahrajaBanquet,
LaxmiNagar, New Delhi, Delhi 110092
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