EyesBreaker: Marketing Strategy & Channels

EyesBreaker leverages authentic user reviews and smart marketing channels to connect employees, employers, and audiences.

1. Driving Awareness, Engagement & Growth
EyesBreaker:
Marketing Strategy & Channels

2. Introduction
▪Overview of EyesBreaker
▪Mission: “Building a transparent bridge between
employees and employers.”
▪Target Audience: Job seekers, employees, and
companies
▪Why marketing is key for platform growth
▪As a review-driven platform, growth depends on
visibility and trust.

3. Market Overview
INTERESTS
PAIN POINTS
PREFERENCES
Industry Landscape
•The workplace transparency and
employee review market is expanding
rapidly.
•Professionals increasingly rely on review
platforms before joining a company.
Market Size & Potential
•Global HR tech and employee-feedback
markets are projected to grow
significantly.
•India and emerging markets show a
massive untaped opperunity for review
latforms.
EyesBreaker’s Positioning
Combines authentic feedback with
actionable insights for HR and leadership
teams.
Represents the shifts from anonymous
rants Verified,constructive reviews.

4. Marketing Objectives
Verified Reviews
User Growth Engagement
Trust Building
Market Expansion Employer Partnerships
Revenue Growth Community Building
Brand Awareness
Digital Presence

5. ▪Employees: Job seekers, current
professionals
▪Employers: HR teams, recruiters, brand
managers
▪Students: Freshers exploring job markets
▪Partners: HR consultancies, universities
Target Audience Segments

6. Core Marketing Strategy
• Digital-first & community-
driven approach
• Focus on authenticity,
transparency, and real
experiences
• Leverage both organic and paid
growth channels
•Adopt a digital-first approach to
reach audiences across web,
social, and mobile.

7. TOPIC
PUBLISHING DATE
PROMOTION STRATEGIES
Organic Growth Channels
•SEO Optimization: Review pages, blogs, and company profiles
•Content Marketing: Insights, stories, and review trends
•Social Media Presence: LinkedIn, Instagram, X, and YouTube
•Community Building: Employee forums, feedback sessions
•Referral Programs: Reward users for inviting peers
•Guest Blogging: Contribute to reputable blogs and media outlets to
reach new audiences.
•Open Source Contributions: Share research, tools, or insights that
showcase expertise.

8. Metrics & KPIs
• Website traffic growth
• User acquisition cost (CAC)
• Monthly active users (MAU)
• Review submission rate
• Conversion & retention metrics
•User Engagement
•Marketing Performance

9. ;
Thank you
[email protected]
www.eyesbreaker.com
Discover how EyesBreaker is transforming honest reviews into powerful growth