F1_Rise_in_Popularity_And_Fame_Presentation.pptx

about rise of f1

1. The Global Rise of Formula One Exploring F1’s growing popularity, fan demographics, and favourite teams & drivers across the world.

2. F1’s Global Popularity Surge • Global fanbase ~827 million (+12% YoY) • 63% increase since 2018 • Strong growth in China, USA, Canada • Social media following doubled since 2020

3. Changing Fan Demographics • 43% of fans under age 35 • 42% female audience • More global representation from Asia & Middle East

4. Why Popularity is Rising • Netflix’s 'Drive to Survive' drew younger audiences • Social media engagement by teams & drivers • New circuits and lifestyle branding • More accessible online content

5. Regional Growth Highlights • China: +39% growth (return of Shanghai GP) • USA: 52 million fans, +10-11% YoY • Saudi Arabia & Middle East: growing female fanbase

6. Fan Favourites • Max Verstappen: Most popular driver (14.4%) • McLaren: Favourite team (29.5%) • Other top names: Lewis Hamilton, Lando Norris, Charles Leclerc

7. Future of F1 • Younger and more diverse fanbase • Expanding beyond Europe • Sponsorship and media rights growing fast • Drivers’ personality & media presence matter more than ever

8. Key Takeaways • F1 is now a mainstream global sport • Rapid youth & female audience growth • Winning + Personality = Fan Favourite • Future: global expansion & digital-first engagement