Face-Negotiation-Theory-Fel-Aurea-C.-Belloga.pptx

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1. Face-Negotiation Theory & social exchange FEL AUREA C. BELLOGA Reporter

2. The cultural differences in the society shape the responses to conflicts in different societies. The theory holds up the idea of maintaining a face according to their cultures. The face is nothing but an identity, the persona we keep up in the society-a public image. As face represents oneself in the society, the people display an attitude which is desirable to them.

3. There are certain factors in negotiating face . They are:

4. Concern over self-face and others faces. It is important to understand the significance of face for an individual and how important is it to maintain a face which in turn will reflect on to the others People from a collectivistic culture usually avoid or integrates the conflict while more individualistic people dominates the conflict as to maintain an independent face in the society Another factor in negotiating face is status in the society which generates power. In Collectivistic society people are born into certain status quo and their individuality is less concerned. In a more individualistic society, people earn their power to live in the society

5. An Important factor influencing a person’s behavior is the culture he belongs to. From his childhood, the person lives in this perspective created by the culture. The conflict styles differ with the culture and through socializing ; the individual tends to reflect the particular culture while negotiating a conflict.

6. Generally there are two aspects in which the conflict styles are classified.  People belonging to individualistic culture tries to maintain a face so as to preserve one’s own face while in a collectivistic society, people maintains a face for the sake of the society.

7. Based on these dimensions, there are five types of conflict styles:

8. Domination – An individualistic approach to make decisions by dominating or controlling Avoiding – A collectivistic approach of staying away from the conflict Obliging – A collectivistic approach of giving up Compromising – An individualistic approach to negotiate to come to a solution Integrating – an individualistic approach to work together to reach a solution

9. Application Face negotiation can be applied in the study of all types of interpersonal relationships and how it is applicable across cultures.

10. Social Exchange theory

11. The genesis of Social Exchange theory goes back to 1958, when American sociologist George Homans published an article entitled “Social Behavior as Exchange.” 

12. Social exchange theory is a concept based on the notion that a relationship between two people is created through a process of cost-benefit analysis. In other words, it’s a metric designed to determine the effort poured in by an individual in a person-to-person relationship. The measurement of the pluses and minuses of a relationship may produce data that can determine if someone is putting too much effort into a relationship.

13. Thank you & God bless everyone!