facebook 2023

start your journey on Facebook to optimize your business account and your company page.

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Facebook
By: Lamiaa Ahmed Sayed

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•FacebookwasfoundedbyMarkZuckerbergand
launchedin2004.Duringcreation,Facebookwasonly
limitedtoHarvardstudentsbutwaslateravailableto
everyoneabove13yearsoldaslongasyouhadavalid
emailaddress.
•Now,afternearly18yearsofexisting,Facebookhas
become,byfar,thelargestsocialnetworkintheworld.

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The name reflects an emphasis on the “metaverse,” where users interact
in virtual reality environments. Facebook changed its name to Meta in
October 2021 in an effort to rehabilitate the company’s image following
immense controversy over user privacy and dissemination of
misinformation and to promote the company’s

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Facebook stats

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Facebook common
features

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Active sessionsDownload a Copy of All Your Facebooking

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Add Some Extra Security

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Edit Your Ad Preferences Privacy Checkup

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Embed Public Content

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Upload '360' Pics and Vids Make a Fundraiser

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Facebook Gaming Send Money Through Facebook

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Apps And Websites Access

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Business integrations

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Climate Science Centre Market place

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Most Recent
Your Time On Facebook

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Discover Events Why you see this ad?

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•https://www.facebook.com/mobile/messenger/contacts
Manage your uploaded contacts

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Facebook Page,
Profile, And Group

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Pages Profiles Groups
Can I create a business
presence?
Yes No Yes
How much does this cost? Free Free Free
Who can see my business
information?
Public
Public
Private
Public
Private
Where can I see how my
business is performing on
Facebook?
Insights Tab
Ads Manager
Business Manager
Pages Manager App
Not available in classic profile Groups Insights
Can I use this platform to
advertise?
Yes Not available in classic profile No
Who is this recommended for?
Businesses
Local shops/stores
Organizations
Non-profits
Public figures and Politicians
Individuals
Individuals
Pages
What other tools are available
to use on these platforms?
Posts
Stories
Events
Appointments
Groups
Advertising
Shop
Posts
Stories
Events
Posts
Stories
Events

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Types of Facebook profiles and pages

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How to create
Facebook Page?

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To get your own business Page started on Facebook, all you need is a personal profile.

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•TocreateaPagefromyourpersonalaccount,selectCreatefromthetop-rightmenu,and
thenPagefromthedrop-downmenu.

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•Next,you'llnameyourPage.Allyouneedtodohereisaddthenameofyourbusiness.
•Second,addacategorytodescribeyourPage.Typeawordortwointothetextboxthatbest
describesyourtypeofbusinessandselectacategoryfromtheoptions.
•Ifyoudon'tseeyourbusinesstype,tryusingdifferentkeywordstosearch.Youcanchangethe
categoryandnameoftheyourorganizationlater,ifyouneedto.
•Next,filloutyourbusinessaddressandphonenumber.Ifyoudon'twantyourbusinessaddress
visible,selecttheboxthatsaysDon'tshowmyaddress.Whenyou'redone,clickContinue.
•Add a profile picture and a cover photo
Profile pictures can help more people find your Page, and they’ll also be able to recognize it in
posts, comments, and more. If you have a logo, use it for your profile picture!
•Add a cover photo
•we recommend using an image that is sized 828 x 315 pixels.

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•Addashortdescription
•Thissectionisoptional,butwerecommendfilingitoutsothatpeopleknowwhatyourbusinessisabout.
Italsohelpsyourbusinessappearinsearchresultswhenpeoplelookforyouonline.
•Thisfieldhasa155-characterlimit,soaddthemostimportantinformationhere,likeyourbusiness
location,valueproposition,andsoon.
•Create a Page username

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How to determine
the username?

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https://www.namecheckr.com/

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How to Optimize
your Facebook
Page?

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Add more information, such as your website, email address, and location map, clickAboutin the left
hand navigation

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•Addacall-to-actionbutton
EncouragepeopletotaketheactionyouwantthemtotakewhentheyreachyourPagebyaddingacall-to-
action(CTA)button.
ThebuttonisfeaturedprominentlyatthetopofthePagebeneathyourcoverphoto.
Itcanhelpdrivearangeofdifferentactionstoalignwithyourbusinessgoals,includingsendingamessage,
bookinganappointment,makingapurchaseandmore.
HoveryourmouseovertheCTAbutton.Inthepop-upmenu,clickonTestButton.

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Don’t Forget Page Tips

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•After30peoplelikeyourPage,you'llhaveaccesstoPageInsights,whichfeaturesdataonhow
manypeoplehavevisitedyourPage,theirdemographics,whichpostsperformedwell,and
more.
•Once100peopleLikeyourPage,youcanstart"watching"upto100Pages.Thisfeatureallows
youtoseehowotherPages-includinganycompetingbusinesses-areperforming.

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Like other Pages

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Review your settings
•

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Connect your page with WhatsApp business account

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•Option to setup your business details
•Message statistics
•Automated greeting and away response
•Quick reply templates
•Grouping chat with meaningful label
•Verified business mark
•Quick search filters
•Short link
8 reasons to use WhatsApp business

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Connect your page with Instagram business account

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•pageadmins,editors,moderatorsandadvertiserscancreateInstagramadsfromFacebookand
managecommentsonthoseads.
•Pageadmins,editorsandmoderatorscanreadandrespondtoInstagramcommentsandDirect
messagesfromtheirFacebookPageInbox.
•PageadminsandeditorscanshareFacebookPagepoststoInstagram.Anyoneloggedintothe
connectedInstagramaccountcanshareInstagrampoststoaFacebookPage.
•PageadminsandeditorscanaddtoyourPage’sstoryfromInstagram.
•Pageadmins,editorsandmoderatorscanviewandmanagecustomers’Instagramcontact
informationintheContactstabonFacebook.
•GetstartedwithshoppingonInstagram.Inadditiontomeetingbusinessrequirements,youwill
needtohavealinkedFacebookPagetosetupshoppingonInstagram.
•Postefficiently.WhenyourPageandprofessionalaccountarelinked,youcansharepostsonboth
platforms.IfyouchoosetoadvertisefromyourFacebookPage,youcanalsoreachmorepeople
withyouradsbecausetheycanalsorunonInstagram.
7 reasons to connect Instagram business

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To further customize your Page with templates and tabs, clickSettingsin the top right hand corner of your
Page. Then, in the left hand navigation, clickTemplates and Tabs.

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Page Quality

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Facebook Page
Inbox

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•AsmorepeoplevisityourPage,therewillbemoreopportunitiestoconnectwiththemdirectly.
Sohowdoyoukeeptrackofthedifferentcomments,conversationsandinteractions?
•YourPageInboxisagreattooltohelpyoumanagetheseinteractionswithyourcustomers.
ThroughthePageInbox,youareabletoreadandrespondtomessagesthatyourbusiness
receivesthroughMessengerorInstagramDirect,aswellascommentsonyourFacebookand
Instagramposts.

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Your Inbox is organized into:
Messages
Thisiswhereyouwillfindtheconversationsyou
havewithpeopleusingMessengerandInstagram
Direct.MessengerisFacebook'schatfeature,
whichallowsyoutohaveone-on-one
communicationwithpeople.InstagramDirectisa
similarchatforyourInstagrambusinessaccount.

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Your Inbox is organized into:
Comments&more
YourInboxalsocontainsallthecommentsonyour
FacebookandInstagramposts,soyoucanrespond
totheminoneplace.

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You Can:
Setupautomatedresponses:Respondtothemostcommonquestionsaboutyour
business.Thisfeaturecanalsohelpmakesurethatyoudon'tmissquestionsfromcustomers.
Youcancreatecustomkeywordautomationsbydefiningspecifickeywordsand/orphrases
thatwillcauseanautomatedresponsetobesentwhensomeonesendsyourbusinessa
messagewiththosekeywordsand/orphrases.Automatedresponsesletyougreet
customers,shareinformationaboutyourPage,respondtofeedbackandcommunicateabout
jobsandappointments.

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You can:
•OrganiseInbox:Youcanmarkmessagessotheyappearunreadorsoyouknowtofollowuplater.Youcanalsomove
messagestoyourSpamorDonefolders.
•Filterconversations:UseafiltertofurtherorganiseyourInbox.Youcansortbyunreadmessagesandcomments,those
thatyouneedtofollowupon,andbythepersonthey'reassignedto.
•Setastatus:Letpeopleknowwhetheryou'reonlinetoreceivemessagesoroffline,sotheycanexpectadelayinyour
response.Youcanalsoedityourautomatedresponsesandsettimeswhenyou'llbeoffline.
•Searchmessagesandcomments:FindimportantmessagesandcommentsacrossFacebook,MessengerandInstagram
DirectwithSearch.YoucansearchyourInboxforpeople,labelsormessagecontent.
•Managecustomerinformation:LearnmoreaboutthepeoplewhomessageyoudirectlyfromInbox.Whenyouopena
message,you'llseethecustomer'sname,theirphoto,wheretheyliveandotherinformationaboutthecustomer.From
here,youcanaddlabelstothecustomer'sprofileanddetails,suchasemailaddressandphonenumber.Youcanalsoadd
notesaboutthecustomer,whichareprivatetoyouandpeoplewhomanageyourPage.Thesefeaturescanhelpyou
organiseyourcustomerinformation,whichcanmakeiteasierforyoutotalktothemagaininthefuture.

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Facebook
Publishing Tools

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Photo/Video

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•Ifyouuploadaphoto,you’llbeabletotagproductsintheimage,aswellasadddescriptions.
•Ifyouuploadavideo,you'llhavemanyoptionsforhowyourvideodisplays.Thebasicoptionsinclude
addingacustomthumbnail,addingtags,atitleandacustomimage.Asyoumoveontomoreadvanced
features,you’llbeabletodothingslikeaddaCall-to-Actionbutton,cross-postacrossplatforms,add
videocaptions,distributionoptions,customlabelsandmore.

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Stories
https://me.pcmag.com/social-networking/12163/24-cool-tricks-and-secret-gems-inside-facebook-messenger
Sharingastoryfromyourpageletsyourcustomersengagewithyourbusinessdaytoday.Storiesare
photosandvideossharedfromyourFacebookpagethatcanbetemporarilyviewedorsharedfor24
hours.

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Facebook Live
Video is growing in popularity, so it's no surprise that a lot of businesses
are using Facebook Live.
Featuring a live, streaming feed, Facebook Live lets you interact directly
with people via video. You feel like you’re right there, chatting with them!
This is a great way to help you capture more customer attention. Why?
Facebook Live videos are an event —and much more interesting in the
moment.

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Event
InEvents,youcanselectthepeopleyouwanttoseeyourevent
notice.Whentheyaccepttheevent,itwillautomaticallydisplay
intheirpersonalFacebookcalendar.Then,ifyoumakechanges,
they'llbenotified.They'llalsoreceivereminderabouttheevent.
Youcanalsoseewhoacceptedyourinvitation,soyoucanplan
forhowmanypeopletoexpect.

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Add Crosspost
Content

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•CrosspostingallowsyouandanotherPagetopostvideosoneach
other'sbehalf.CrosspostingcanonlyhappenbetweenPagesthathave
addedeachother.Youcontrolwhichvideosareeligibletobe
crossposted.WhenaPagecrosspostsyourvideos,theywillalsobeable
toviewvideoinsightsfortheirposts.
What is Crosspost?

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The Branded
Content

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Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag
content that includes a third party, brand, or sponsor.

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Onboarding of new accounts and Pages to Meta Brand Collabs
Manager is paused. You can continue to use Brand Collabs
Manager with accounts and Pages that are already onboarded.
Take Attention!!!

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Facebook KPIs &
Insight

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LearnaboutPageInsights
Themoreinformationyouhaveaboutyouraudience,themorecontentyoucancreateto
satisfytheirneeds.Facebook’sPageInsightsmakesiteasytogatherdataabouthowyour
fansareinteractingwithyourPageandthecontentyoushare.
InsightsgivesyouinformationaboutyourPage’soverallperformance,includingdataon
audiencedemographicsandengagement.Youcanseemetricsonyourpostssoyoucan
understandhowmanypeopleyou’rereaching.You’llalsoseehowmanycommentsand
reactionsaregainedfromspecificposts—datathathelpsyouplanfuturecontent.

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Overview
Theoverviewsectiongivesyouabigpictureviewofeverythingthat’shappenedonyourpage
inthelastweek.Specificallyittracksthreeimportantmeasurements:

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ThissectionofyourInsightspagebreaksdownthetotalnumberoflikesyourpagehas
received.Itlooksatthreekeymetrics:
•TotalLikes:Thetotalnumberofpagelikesovera28dayperiod.

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ThePostReachsectiongivesyouanoverviewofhowmanypeoplesawcontentfromyourpageandhowthey
interactedwithit.Thisinformationisbrokendownintofourkeymetrics:
•PostReach:Thetotalnumberofpeoplewhowereshownaspecificpost.Thissectionisalsobrokendowninto
organicandpaidreach.
•Likes,Comments,andShares:Howmuchpositiveengagementyourpagegot.Thehigherthisnumberis,the
morepeoplewillbeshownyourpostsinthefuture.
•Hide,ReportasSpam,andUnlikes:Howmanypeopleengagednegativelywithyourpage.Highlevelsof
negativeengagementwilldecreasethenumberofpeoplewhoseeyourpostsinthefuture.
•TotalReach:Thetotalnumberofpeoplewhosawanykindofactivityfromyourpage.

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Visits
Thissectionletsyouseehowmanypeoplearecomingtoyourpageandwherethey’recoming
from.It’sbrokendownintotwokeymetrics:
•PageandTabVisits:Thetotalnumberoftimeseachofyourpagesortabswasviewed.

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Posts
Thissectionisdividedintothreemetrics:
•PostType:Howsuccessfuldifferenttypesofpostswerebasedontheaveragereachandaudience
engagement.
•TopPostsFromPagesYouWatch:Engagementstatsofpostsmadebythepagesyou’rewatching.Thisis
agreatwaytokeeptrackofhowyourcompetitorsareapproachingsimilaraudiencesorcontent.

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Video
This section uses three different metrics to give you a sense of what kind of video content is
most successful on your page:
•Video Views:The total number of times your page’s videos were viewed for at least three
seconds.
•30-Second Views:The number of times your page’s videos were viewed for at least 30
seconds (if your video is less than 30 seconds, this will measure how many times people viewed
97 percent of that video).
•Top Videos:The most-viewed videos on your page that were watched for three seconds or
more.

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•PeakLiveViewers:Thisshowsthehighestnumberofconcurrentviewerswhoviewedyourlivebroadcastforatleastthree
seconds.Thecurveyouseeinthegraphshowsthenumberofconcurrentviewerswatchingdifferentpointsofyourlive
broadcastforatleastthreeseconds.
•AudienceandEngagement:TheVideoEngagementgraphshowsyouhowaggregateaudiencesengagedatspecificpoints
duringaLivebroadcast.Thismeansyoucanseespecificpointsthroughoutyourbroadcastofwhenpeopleweremovedto
reactto,commenton,orsharethevideo.
•Minutesviewed:Thisisthetotalnumberofminutesyourvideowaswatched,includingreplaysandviewslessthanthree
seconds.
•​UniqueViewers:Thisisthenumberofdistinctpeoplewhoviewedyourvideoatleastonce.We’llshowyouabreakdownof
peoplewhoviewedyourvideoorganicallyandthroughpaidmedia(likeaboostedpost).
•3-secondVideoViews:Thisisthenumberoftimesyourvideowasplayedforanaggregateofatleastthreeseconds,orfor
nearlyitstotallength,whicheverhappenedfirst.Thereareseveralvideoviewsmetricsyoucanfind,suchasthreeseconds,ten
seconds,etc.You’llalsoseeabreakdownofthepercentageofpeoplewhoviewedyourvideowithsoundonversussoundoff.
Timespentreplayingthevideoforasingleimpressionwon'tbeincluded.
•10-SecondVideoViews:Thisisthenumberoftimesyourvideowasplayedforatleast10seconds,orfornearlyitstotallength,
whicheverhappenedfirst.SimilartoVideoViews,we’llshowyouabreakdownofthepercentageofpeoplewhoviewedyour
videowithsoundonversussoundoff.Timespentreplayingthevideoforasingleimpressionwon'tbeincluded.
Video metrics

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•​Video Average Watch Time, This is calculated as:
Total watch time of your video / Total number of video plays (including replays)
•People Reached: (organic and paid)
•Post Engagement: (including total clicks to play, reactions, comments, and shares)
•Top Audience: Minutes viewed by age and gender
•Top Location: Minutes viewed by top geographic locations

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Audience

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•ActionsonPage:ThenumberofclicksonyourPage'scontactinfoandcall-to-actionbutton.
•PageViews:Thenumberoftimespeople,eitherloggedinorout,viewedaPage'sprofile.
•PagePreviews:ThenumberoftimespeoplehoveredoveryourPagenameorprofilepicturetoseeapreviewofyourcontent.
•PageLikes:ThenumberofnewpeoplewholikedyourPage,brokendownbypaidandnon-paid.Thisnumberisanestimate.
•PostReach:ThenumberofpeoplewhohadpostsfromyourPageappearontheirscreen,brokendownbytotal,organicand
promotions.Thisnumberisanestimate.
•StoryReach:ThenumberofpeoplewhohadstoriesfromyourPageontheirscreen,brokendownbytotal,organicand
promotions.Thisnumberisanestimate.
•Recommendations:ThenumberoftimespeoplerecommendedyourPage.
•PostEngagements:Thenumberoftimespeopleengagedwithyourpoststhroughlikes,comments,sharesandmore.
•Responsiveness:Yourresponserateisthepercentageofmessagesyourespondedto.Yourresponsetimeistheaveragetimeit
tookforyourPagetorespond,basedonthefastest90%ofresponsetimes.VisittheHelpCenterformoreinformation.
•Videos:ThenumberoftimesyourPage'svideosplayedforatleast3seconds(ornearlytheirtotallengthifshorterthan3
seconds),brokendownbytotal,paidandnon-paid.Duringasingleinstanceofavideoplaying,we'llexcludereplays.
•PageFollowers:ThenumberofnewpeoplewhofollowedyourPage,brokendownbypaidandnon-paid.Thisnumberisan
estimate.
•Orders:Thenumberofordersyoureceivedandyourearningsinthechosentimeframe.

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https://www.fanpagekarma.com/

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Facebook Business

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•Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who
work on them—all in one place.”
•It’s a one-stop shop for all of yourFacebook marketingandadvertising activities, with
controlled multi-user access to additional resources like your Instagram account and product
catalogs.
•It’s also a central place to track your efforts, with detailed reports and visualization that show
you how your ads are performing.
Why Facebook business?

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1.Go tobusiness.Facebook.comand click the big blueCreate Accountbutton at the top left of
the screen

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2. Enter your business name in the pop-up box, then clickContinue.

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5.Add people to help you manage your Facebook assets
•From yourBusiness Managerdashboard, click thegear icon (Business Settings)at the top of
the page.
•Click thePeople and Assets tab, then choosePeoplein the left-hand column. This will bring up
a list of all the people who have access to your Facebook Business Manager.

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You can decide whether to give these individuals limited account access (chooseEmployeeprivileges)
or full access (chooseAdminprivileges). You can get more specific in the next stage. Make sure to add
people using their work email addresses.

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Choose which pages you want each of your team members to work on

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Connect your business partners or ad agency
•This might not apply to you if you’re just getting started with Facebook advertising, but you can always
come back to this step later.
1. From your Business Managerdashboard, clickthe gear icon (Business settings)at the top right.
2. Click on thePeople and Assetstab.
3. Select your Facebook page or ad account, then clickPartnersin the left column

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ClickAssign Partner.
•Choose the role you want to assign to your partner or agency. The roles are the same as described in Step
4 above.

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Meta Media Librarylets your team store all your advertising videos and images in one
place. This lets you manage them so they're available when you create ads. You can:
Upload multiple files at once. Organize media in folders with varying permissions for
different ad accounts.
Meta Media Library

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THANK YOU
In/lamiaaasayed
Lamiaaasayed
[email protected]