Facebook marketing for business for students

facebook marketing concepts and subject

1. Facebook Marketing Module II - Social Media Marketing

2. Introduction to Facebook Marketing Largest social media platform with 3B+ monthly users Used for awareness, engagement, ads, and commerce Applicable in both B2B and B2C scenarios

3. Managing Presence on Facebook Brand consistency with profile & cover photos Content strategy: posts, videos, stories, polls, lives Creatives: use of carousels, infographics, short reels

4. Facebook Tools Business Manager: manage ads, assets, and permissions Pages: Official brand identity hub Groups/Communities: build loyal customer tribes Shops & Marketplace for commerce Publishing Tools for post scheduling & cross-posting

5. Facebook Ads Ad Formats: Image, Video, Carousel, Collection, Lead Generation Targeting: Demographic, Geographic, Behavioral, Lookalikes Budgeting: CPC, CPM, Daily vs Lifetime budget

6. Facebook Live & Stories Live: Real-time engagement, Q&A, launches, demos Stories: 24-hour content for casual, authentic connection Increases reach and builds brand trust

7. Insights & Reporting Metrics: Reach, Impressions, Engagement Rate, CTR, Conversions Understanding audience demographics & behavior Measuring ROI of paid vs organic campaigns Example: Local café measuring footfall via ad conversions