FACTOR INFLUENCING GROWTH IN INDIAN RETAIL

The presentation explains factors influencing growth in Indian retail. It covers factors related to consumer, technology, government policy etc

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FACTOR INFLUENCING
GROWTH IN INDIAN RETAIL

India has marked growth in per capita income by
10.5%. More discretionary income 1n the hand of
individual implies higher consumption at retail
level

Demand growth in retail sector has been rising
due to rising incomes, growing purchasing
power and increasing urbanization

India is having huge young and women working
population. Huge income group 1s one of the
factors in attracting big retail giants.

Neeti Gupta

3. 4. Standard of living in India has improved.
Hedonic factor has replaced the emotional factor
of shopping
5. Consumption pattern is also changing in India.
1. Earlier consumers were brand loyal and use to
consume according to needs only.

2. consumers show good response to new companies
and innovative products.

3. They also believe in replacing the old product at
much more faster pace.

6. In India sales generated on credit is increasing.
Ease in raising credit and availability of credit
cards gives buyers and sellers flexibility to
transact

Neeti Gupta

4. 7. Policy support for FDI up to 100 per cent in
single brand retail and 51 percent in multi-
brand retail has opened both FDI (foreign
direct investment) and FII (foreign
institutional investment) routes

8. Introduction of Goods and Service Tax (GST)
as a single unified tax system would further
favor the retail business.

9. Internet enabled devices have given boost to
electronic retail industry.

Neeti Gupta