How can housing wealth bridge the later life funding gap
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One reason why homeownership might be so emotive for consumers is that it is associated with
not only status but improved health and well-being outcomes and self-perceptions.
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This effect
carries over to mental health, with home ownership being associated with a decreased rate of
mental health issues.
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The benefit to individual health and wellbeing is not solely due to home
ownership itself, but is tied to the benefits of local areas such as ready access to social and
health services.
Later life borrowing in particular is often associated with stigma or shame.
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One survey found
that women are more likely than men to feel ‘judged’ for needing to use equity release.
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Taking on debt is also looked at unfavourably cross-culturally, as social norms around living
within your means and financial stability influence consumer attitudes.
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Consumers’ worries about taking on debt are compounded by a lack of trust and
misconceptions about the industry itself.
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Trust in financial institutions underpins consumers'
financial decisions, encouraging them to engage with their financial options.
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Without it,
consumers are unlikely to begin the journey towards later life lending.
Trust in the later life lending sector is improving.
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However, consumer engagement with later
life lending is still be influenced by historic mis-selling cases and worst-case scenario stories in
the press about the industry's practices.
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Addressing these concerns, and accounting for emotional aspects of accessing home wealth are
an important factor in enabling asset maximisation.
That being said, there are some signs that younger cohorts of homeowners view their housing
wealth differently to older cohorts. A survey in 2023 found that 85% of those aged 25-34
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Munford, L. A., Fichera, E., & Sutton, M. (2020), ‘Is owning your home good for your health? Evidence from
exogenous variations in subsidies in England’, Economics and human biology, 39, 100903.
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Rahman, S., & Steeb, D. R. (2024), ‘Unlocking the door to mental wellness: exploring the impact of
homeownership on mental health issues’, BMC public health, 24(1), 3479.
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For example, Fox O'Mahony, L. and L. Overton (2015), ‘Asset-based Welfare, Equity Release and the Meaning of
the Owned Home’, Housing Studies, 30(3).
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Standard Life Home Finance (2023), ‘UK over 45s less concerned about equity release, but women are more
cautious than men’.
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Martinez-Marquina, A, & Shi, M. (2022), ‘The Opportunity Cost of Debt Aversion’, American Economic Review, 114,
1140-1172.
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Sharma et al. (2022). ‘The UK equity release market: Views from the regulatory authorities, product providers and
advisors’.
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Xu, X. (2020). ‘Trust and financial inclusion: A cross-country study’.
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Sharma et al. (2022), ‘The UK equity release market: Views from the regulatory authorities, product providers and
advisors’.
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FT Adviser (2017), ‘Scale of equity release mis-advice scandal revealed’.