Fake Lifestyle on Social Media Made by: UDAYVIR SINGH GHUMAN KARANVEER SINGH BRAR ARYAN RAMAN AMITY SCHOOL OF LAW
Introduction The Illusion of Perfection – Social media often presents a filtered version of reality where everything looks flawless. Manipulation of Content – Many posts are edited, staged, or exaggerated, creating a misleading representation of real life. Psychological Impact – Constant exposure to idealized images can influence self-esteem, expectations, and overall mental well-being. Purpose of the Discussion – This presentation will explore why people do this, how it affects us, and ways to stay authentic online.
THE PSYCHOLOGY BEHIND SOCIAL MEDIA PERSONAS Self presentation theory This theory posits that individual actively manage their public images on social media, often engaging in strategic behaviors to influence perceptions by selectively showcasing attributes of experiences Likes,shares and comments Serve as forms of social reinforcement that greatly affect self-esteem. These metrics can create addicted behaviors, promoting further curation of validation
WHAT PEOPLE PORTRAY ONLINE Curated content- The practice of selectively sharing life events and experiences creates a polished narrative that doesn’t fully embody an individual’s daily life, thus fostering unrealistic expectation. Idealized lifestyles - Many users present exaggerated representation of their lifestyles, utilizing aspirational content to craft a fictional narrative centered around luxury,achievement ,or happiness which can be unattainable for viewers. Filters and editing tools - The pervasive use of editing software and filters enhances visual appeal, creating an altered perception that fails to showcase the true nature of the subject being portrayed ,further complicating authenticity in social media uploads
THE ROLE OF INFLUENCERS Influencer Marketing 1: Brands team up with influencers to promote their products by tapping into their audience. 2: These influencers act as modern ambassadors, shaping a lifestyle that connects with consumers and influences their purchasing decisions. Impact on followers Followers of these influencers can be deeply impacted, often changing their identity, aspirations, and lifestyle to match what they see.
JEAN BAUDRILLARD Jean Baudrillard (1929-2007) was a French thinker who studied how media and modern culture shape our view of reality. He is known for "hyperreality", where fake or exaggerated versions of reality feel more real than actual life, and "simulacra", where copies replace the real thing. His ideas explain how society blurs the line between reality and illusion .
JEAN BAUDRILLARD SIMULACRA AND SIMULATION Simulacra Replace Reality – Modern society replaces reality with copies or representations (simulacra) that have no true original. Hyperreality Blurs Boundaries – Media, advertisements, and entertainment create an illusion that feels more real than actual life, making it hard to distinguish between reality and fiction. Truth Becomes Unstable – In a world dominated by digital images and consumer culture, traditional notions of truth and authenticity become uncertain. Critique of Media Influence – Baudrillard challenges how media and constant information flow shape our perception of reality, often constructing a world of fabricated meanings.
Fake Lifestyle on Social Media Subtitle The Illusion vs. Reality Curated Reality – People often share only the best moments, creating an illusion of a perfect life. Materialistic Display – Many influencers showcase luxury items they don’t own to appear wealthy. Photo Editing & Filters – Heavily edited photos create unrealistic beauty and body standards. Peer Pressure & Insecurities – Viewers feel pressured to match unrealistic lifestyles, leading to anxiety and self-doubt. Paid Promotions & False Advertising – Many posts are sponsored, misleading followers about products and experiences. The Illusion vs. Reality: Fake Lifestyle on Social Media Perfect Life vs. Real Struggles – Social media highlights success, hiding personal struggles and failures. Luxury Lifestyle vs. Borrowed Wealth – Many influencers showcase rented cars, homes, and designer items to appear rich. Flawless Beauty vs. Filters & Editing – Most pictures are heavily edited, creating unrealistic beauty standards. Happy Relationships vs. Hidden Issues – Couples may appear perfect online but face real-life conflicts and challenges.
Social media creates an illusion of perfect lives. People compare themselves to unrealistic standards. This affects mental health, self- esteem, and financial decisions.
People only share highlights, not real struggles. Edited photos and staged videos distort reality. Influencers showing “perfect” vacations while struggling financially. The Illusion of Perfection
01 The beauty, fitness, and luxury industries profit from insecurities. 02 Example "Kylie Jenner lip trend" led to a 239% increase in cosmetic procedures. 03 The goal is to make you feel inadequate so you keep spending. The Business of Fake Lifestyles
02. 01. 03. Example: Celebrities editing their waist, skin, and features. Apps like Face tune & Photoshop create flawless but fake looks. Social media beauty does not exist in real life. Filters & Editing – The Unreal Beauty Standards
Many influencers rent cars, designer bags, and even private jets. Fake wealth creates unrealistic aspirations for young people. Example: A famous influencer staged a private jet shoot in a studio. Influencers & Fake Wealth
Increased anxiety & depression from constant comparison. Low self- esteem due to unrealistic beauty standards. People feel pressured to "keep up" with fake online lifestyles. 7.1.1 The Psychological Effects
Many influencers fake workout results using lighting & posing. Unhealthy diet trends are promoted for profit. Example Celebrities promoting detox teas with no real effects. 9.1.1 Fake Fitness & Diet Culture
Brands use fake lifestyles to sell products. Influencers market unrealistic beauty, travel, and luxury. People spend money they don’t have to match the illusion. 10.1.1 Social Media & Consumerism
01 Some influencers go broke trying to maintain their image. 02 Example People getting into debt to buy luxury goods. 03 Fake followers, fake engagement, fake success. 11.1.1 The Dark Side of Fake Fame
Look for inconsistencies in content (editing mistakes, sudden changes). Question unrealistic luxury—real wealth isn’t flaunted. Follow influencers who promote honesty and real life. How to Identify Fake Lifestyles?
Limit social media use to protect mental health. Unfollow accounts that make you feel bad. Focus on real- life happiness, not virtual perfection. Breaking Free from the Illusion
Social media is not reality—it's a highlight reel. The best way to win the game is to stop playing it. Be real, be authentic, be yourself. 14.1.1 Final Thoughts
Any Questions? Follow Reality, Not Illusion Thank You