Famedesired Project portfolio1 . Fullsail

Full sail project portfolio

1. By:Amani Ferguson , PB Project 1: Exploring Your Personal Brand, Bachelors : Entertainment Business 05.05.24 Personal Brand Exploration

2. T o be able to come up with a short-term goal we all have to ask the same 5 questions, for these answers are fairly simple, I would like to pursue the music side of entertainment, Though I have no issues with anything else entertainment-wise as it is my passion music is more of my runway. I am an artist the entrepreneurial route works amazing for me. My short-term goal is to get my LLC to be able to start my management agency. Many people may believe this is a simple thing to do and looking inside out it is, But there is plenty of work that comes with this, getting the necessary licenses for me to be able move accordingly to support my artists. This year I want to be able to accomplish a full album funded by myself, with visuals and I would like it to drop on all platforms. This goal is important to me because I want to see how I can apply everything I have learned from school to my career and how successful it could be if my methods work for my artists who choose to work with agency. I will be using the creative minds of Photographers, Videographers, Producers, and Engineers I plan to use all networking avenues to promote them , all streaming platforms, open mics,social media. I am preparing myself to spend around $5000 on products for the agency to start off . I plan on accomplishing this goal by slowly starting now with putting the required amount of money aside, This goal is very realistic for me as the only thing that would hinder me is laziness I have already started building connections for the artists I work with. I have become familiar with known artists in my city as well as radio stations, contracting with photographers and videographers. I have actually started writing and recording songs and getting people featured already , I have taken the following steps to aquire my Bmi , my platforms , Song trust, sound exchange , purchasing and owning my beats and copyrighting my lyrics https://www.mindtools.com/a4wo118/smart-goals My long-term goal is to have several departments under my agency to helping artists build their music careers. Departments such as : management , marketing , styling , photography , videography etc .

3. Profession I would like to work in the Entertainment industry, musically to be exact. Public Relations Manager Entertainment Manager Promoter Entertainment managers work for corporations or venues to assist with the booking and management of certain events. They often recruit entertainment, negotiate contracts and oversee the schedules of various team members. With corporations, they book the venues, manage budgets and oversee the publicity and marketing efforts used to promote events. Promoters work with different brands, companies or individual talent to increase their outreach. They might work at events, like workshops, seminars or shows to promote certain products or services, showing how each works to appeal to potential consumers. Promoters can also work for venues or people, creating materials and publicity statements to assist in increasing attendance or engagement. public relations managers are professionals who work with artists, venues or corporations to help maintain a positive public image. These people work with marketing teams to craft communications and marketing materials to shape how consumers view their clients. This can include coordinating events, researching opportunities for partnerships and managing relationships with clients, vendors and media outlets. https://www.indeed.com/career-advice/finding-a-job/types-of-jobs-for-entertainment-business-majors

4. Audience My target audience would be focused on small-time artists, artists who I know could benefit from small expertise. I will be looking for dedication and people who are just starting and do not know where to start, I would be getting them to a point where someone who does have more experience would be interested in them now. Table 2 Employees : need to know vision, mission, and goals as a manager. understand my expectations, communication style, and how I operate within the entertainment industry . Clients : need to know about track record of success in promoting events, managing talent, and handling public relations campaigns. Customers : attending events or consuming content, should be familiar with my reputation for delivering high-quality entertainment experiences. Fans and followers: Individuals who have a genuine interest in the artists, events, or projects. They attend concerts, shows, or other events, purchase merchandise, and engage with content on social media. Media outlets : journalists, bloggers, influencers, and other members of the press who can help amplify and generate publicity for clients or events. Industry professionals: record labels, talent agents, producers, venue owners, and other professionals within the entertainment industry who may collaborate and provide opportunities for clients. Sponsors and investors: Individuals or companies interested in partnering with clients or events for marketing opportunities, brand exposure, or financial support. Local communities: such as music enthusiasts, cultural groups, or niche audiences interested in particular genres or themes.

5. Competition Who is my competition within the industry career ? As Entry level entertainment business degree student with limited experience, My main competition in the job market includes other recent graduates with similar qualifications and potentially those who have completed internships. Additionally, individuals from related fields like business administration or marketing might also compete for similar job openings To stand out, highlight relevant coursework and internships, network within the industry, and demonstrate your passion for the entertainment business. Caption People such as Joseph would be a bigger competition for me, he has a master’s in business as well as a Full Sail alumni, and brand professional. I have a lot of in-person experiences that will help me be able to navigate and network with my clients. My personality will be able to relate and bring my clients in, I can use my ability to work harder for them. Joseph Lewis Amani Ferguson Fullsail Alumni Fullsail Alumni Master’s Degree in Entertainment Business Bachelor’s Degree in Entertainment Business
Cosmetology License 10 years worth of customer management 10 years worth of customer service 3 years of owning my own LLC 10 years’ worth of personal music experience

6. Who is Amani Ferguson ? Vision : Giving small time artists a better chance of being picked up by major labels I was born in NJ, into a family of 12, my parents were high school sweethearts, and I am the 4th oldest and second oldest daughter. I grew up with plenty of personalities which is why I feel like I relate so much to people. Growing up in a family of 12 you learn to adjust to people, how to talk, how to relate how to grow with opposite personalities. I am empathic. My love for people comes from home. I always have been connected to music the love and passion I have for the entertainment industry in general have always been a big part of my life. I went to school to become a cosmetologist .. here I learned people, I learned everyone would like someone to listen. Everyone needs self-love, while I was working as a cosmetologist I slowly got back into writing music and knew that a part of my life was still missing. I decided to look into programs I found fullsail. There is so much more to this back story of mine but I would prefer to keep it short. My only focus now is to remain focused I want to be able to help me flourish in this industry and I know I am the perfect person for the job. CORE VALUES Empathy Flexability Loyalty Encouragement Motivation Resilience Golden Circle : Why : for every almost , I make it possible . I never had someone as an in between you either had to be popular or you were not going to make it . I become the in-between. How : I build the portfolio for the artists to prepare for the big time by utilizing my connections,. What : I take small time artists help them find their style within the industry ( Entertainment Management ) Passion : Music Super Power: The ability to make artists feel comfortable and ready enough to work with major labels or brands .

7. Promise Position I help people who want to become a part of the Entertainment Industry build their portfolios with my resources and connections to give them a better start to their careers . Building confidence within future industry entertainers .

8. Insider Access, Industry Networking Event, Miami MMW 2024 Wednesday , March 20th , 2024 1:00pm- 5:00pm EDT Meet Djs, Promoters , Artists , Labels ,Venue Owners , Booking Agents , Media , Content Creators and more ! Objective : Date and Time : Are you an aspiring artist, model, producer, or performer dreaming of making it big in the entertainment industry? Look no further! I specialize in helping talented individuals like you build a compelling portfolio that will catch the attention of major labels and industry professionals. With my extensive network and connections, I can provide you with the guidance, resources, and opportunities you need to prepare for a successful career. Whether it’s refining your craft, enhancing your image, or connecting you with the right people, I’ve got you covered. Let’s work together to turn your passion into a thriving career in the entertainment industry. Elevator Pitch : Date and Time : Objective : Saturday , February 24th 2024 , 6:00pm-10:00pm Music Industry Mixer for Artists, Producers, and More! California New boutique Studio, Networking Event NETWORKING

9. Online Id Calc Scores Volume: Relevance : Purity: Diversity : Validation: Brand Archetype Archetype: Creator Digital Marketing Strategy To Improve ID Scores To embody the brand archetype of “creator,” both online and offline, I want to showcase innovative ideas, original content, and artistic flair. The type of content that I will produce will be Through engaging social media content such as Facebook , Event Brite , Instagram , Tik Tok . These Platforms will be able to share the work I am able to bring and active participation in networking events.l By consistently sharing their creative process, collaborating with others in their niche, and leveraging various promotional strategies, Artists can establish a strong portfolio presence and cultivate a community around their brand to be able to prepare them for their career . Above 0 High 90% High High Description: One that is driven by the free flow of creativity, while also staying within certain parameters of control.

10. Professional Development Technical Tranferable EVENT PLANNING BUDGETING AND FINACIAL MANAGMENT STRONG COMMUNICATION INTERPERSONAL SKILLS

11. https://www.linkedin.com/in/josephklewis/ https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 https://www.eventbrite.com/e/edmcom-insider-access-industry-networking-event-miami-mmw-2024-tickets-797023347287?aff=ebdssbdestsearch https://learning.oreilly.com/library/view/personal-branding-for/9781118238189/ https://www.eventbrite.com/e/music-industry-mixer-for-artists-producers-and-more-tickets-828890101607?aff=ebdssbdestsearch https://learning.oreilly.com/library/view/positioning-the-battle/9780071705875/ https://simonsinek.com/golden-circle/ https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 https://www.kayeputnam.com/ REFERENCES