Fashion and apparel designing

Fashion is a train that waits for nobody. Get it on or it’s gone.An individual style can also be a fashion when it is related to the current trend. Every style is not a fashion but a fashion is a style.

1. Welcome to my Presentation

2. Submitted To Prof. Dr. Md. Zulhash Uddin Dean Faculty of Textile Chemical Process Engineering & Applied Science Bangladesh University of Textiles Prepared By: MD.AZMERI LATIF BEG ID: 142-32-257 Course Title: Apparel Merchandising Course Code: APM-510 M. Sc in Textile Engineering Department of Textile Engineering

3. Fashion ,Fashion Element and Apparel designing

4. Fashion and Apparel designing Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing or furniture. "Fashion" refers to an idiosyncratic; however, often-habitual trend in a look and dress up of a person, as well as to establish styles in behavior. "Fashion" usually is the newest creations made by designers and are bought by only a few numbers of people; however, often those "fashions" are translated into more well-known or current trends. A fashion is always based on style. But not every style is fashion. A style is usually creation from an artist or a designer. A style does not become a fashion until it does not become a fashion until it gains acceptance. And it remains only as long as it is accepted. Designer Karl Lagerfield said, “Fashion is a train that waits for nobody. Get it on or it’s gone.” As early as 1600, Shakespeare wrote that “fashion wears out more apparel than the man”.

5. Fashion cycle: Sequence of changes in fashion cycle. A fashion cycle is the term used to express the process that a type of fashion goes through and this is where designers bring back something that was fashionable. The fashion first gains mass acceptance from the consumers and then with time, the tastes and preferences of the consumers' ebbs

6. Designers interpret their research, thinking and creative ideas into appeal including accessories and show their design for the first time at renowned fashion design centers or at local fashion shows during fashion week. Then offer the new styles to the public but only few people can afford and accept the new style due to related high price value. This new style consume high production cost that’s because designers create new designs by working hard, implementing new ideas again changing elements such as line, shape, color, fabric, and details and their relationship to one another.   Introduction of a style:

7. Rise in popularity: In the second phase the new style is accepted ,purchased and worn by few peoples then it can attract the concentration of many people and also the attention of buyers, dealers, hole-sellers and retailers by the press, media and the public. Many dealers become interested to invest their money for the new design and for more profit some manufacturer’s starts to copy it by using less expensive fabric and materials. Peak of popularity: When a fashion is at the height of its popularity, many manufacturers duplicate it. There are many versions available at various price levels. Availability of those products at many price levels is one of the basic causes of its popularity. Customers want clothes that are in the mainstream of fashion and volume production requires a likelihood of mass acceptance. When an item survives long time it becomes a classic model.

8. Decline in popularity: Demand for the item decrease gradually and consumers begin to look for something new. Consumers no longer willing to buy them and market may be flooded with new items according to the buyer interest. Retail stores put such declining styles on sale racks, hoping to make room for new merchandise. Rejection of a style or obsolescence: People get bored with old one and eagerly want a new look. Though prices are low but people do not want to by them. In the last phase of the fashion cycle, people are no longer interested, some consumers have already turned to new looks, thus beginning a new cycle.  

9. Components of fashion: Style:   Style is a particular characteristics or look in apparel. A style may come and go in fashion, but that specific style always remains that style, weather it is fashion or not. Style mainly depends on the person and may vary from person to person.

10. Change:   People get bored with what they have and look for change. So fashion needs changes constantly. One thing is consistent in fashion and that is change.   Acceptance:   Acceptance is one of the pre-conditions of fashion. For fashion, acceptance is must because there is no fashion if nobody buys it.

11. Fashion designing has a great demand worldwide. Along with creative sketching, the designers travel to fashion & accessories shows or fabric houses. When most people think about a fashion career, they picture a designer sketching an idea for a new dress, or a model walking down a runway to show off the latest design. Following are some regular apparel categories designers’ work with: Scopes of fashion design:

12. Considering Theme for Fashion & Apparel designing:  

13. Designing garment:   Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile, he or she will consult a professional pattern maker, who then makes the finished, working version of the pattern out of card or via a computerized system. The pattern maker's job is very specific and painstaking. The fit of the finished garment depends on their accuracy. Finally, a sample garment is made up and tested on a model to make sure it is an operational outfit. The fashion designer needs to meet with a pattern maker and sample maker to figure out if the sketch on paper can be brought to life according its vision. Features related to fashion and apparel design:  Shaping, fashionable cut and basic silhouette.  Surface ornamentation and decoration.  Length, width and construction.  Color, pattern, drape and texture of material.  Trimmings and accessories.

14. Lines The element of the style lines refers to the outline or silhouette of the design. There are many accessories and items that can be used to create different lines. One very well known example of a line is the A-line. The A-line can use belts or fitted waists. From the waist, the skirt flares out creating an "A" shape. Lines in Clothing Structural uses include Seams, darts, shirring, silhouette, edges of collars, lapels, pockets, belts, sleeves, hems, openings, pleats, gathers, tucks, draping Decorative uses included braid, rickrack, piping, rows of buttons, insertions, binding, lace edgings, ribbon, soutache , topstitching, faggoting, ruffles, fringe, linear, embroidery, beading or fabric patterns such as plaid,stripes , herringbones, checks, zigzags

15. Decorative stitches & embroidery: Design in apparel may be created by using different types of stitch like lock, chain, hand, zigzag stitch etc. The decorative stitches on sewing machine are a quick and easy way to add embellishment and decorative design to all sewing projects. As dozens of small stitches are used to complete a decorative stitch so there is a possibility to pucker and distort stitches. Surface decoration & ornamentation:

16. Appliqué & reverse appliqué: In the context of designing and sewing, an appliqué refers to a needlework technique in which pieces of fabric, embroidery, or other materials are sewn onto another piece of fabric to create designs, patterns or pictures. In a Reverse appliqué, several layers of material are stitched together, parts of the upper layers are cut away, and the edges are stitched down. The largest cuts are made in the topmost layer .In case of reverseappliqué applied pieces basically have their edges folded under, and are then attached by any of the following: Straight stitch, typically 20-30mm in from the edge. Satin stitch, all around, overlapping the edge. The patch may be glued or straight stitched on first to ensure positional stability and a neat edge Pleats & Tucks: Pleat is fold in cloth made by doubling the material upon itself and then pressing or stitching it into place. There are four kinds of pleats, flat pleats, projecting pleats, accordion pleats and wrinkled pleating. Tuck is a way of reducing fabric measurements in one or both directions. There are several types of tucks, such as standard tucks, curved tucks, shell tucks, and slashed tucks.  

17. Piping & bindings: Piping can be made by covering cord with strips of bias cut fabric. The cord comes in a range of thicknesses and is readily available from fabric and upholstery stores.   Binding is a way of neatening a raw edge using a separate length of fabric, usually in a contrasting color. Piping is a way to emphasize a seam or edge and can add strength to corners that might receive a lot of wear.   Frills & flounces: Frillsare gathered, ruched , or pleated strip of cloth sewn on at one edge only, as on garments, as ornament, or to give extra body. Flounces give fluffy looks in apparel, mainly used to furnish an outstanding look in baby, girl and women dresses.  

18. Fabric Manipulation: Textile Inspirations - a textiles board focused on textures and fabric manipulation techniques used for surface creation. - structured straight row gathering for a decorative 3D textured effect. Lots of textile samples, sewing inspiration, draping & pattern cutting examples and finished creative pieces for fashion design, usually with great use of stitch , color and embellishment to create pattern, texture a dimensional detail.  

19. Laces & braids: A braid is a complex structure or pattern formed by intertwining three or more strands of flexible materials such as textile fibers, wire or human hair. Lace is an openwork fabric, patterned with open holes in the work, made by machine or by hand. The holes can be formed via removal of threads or cloth from a previously woven fabric, but more often open spaces are created as part of the lace fabric. Color and other properties of materials:  Use of different colors and various types of fiber, yarn, fabric and finishing can develop a new apparel design. Design can also be created by varying, length width, number and design of pockets, sleeve, position of sleeve, collar, pockets etc.  

20. Accessories: Item that enhances the aesthetic appeal or function of a garment including belt, scarves or other objects. In generally these components are sewing less.  Type of Accessories Accessories that are carried (Small pets, toy dog, cats, birds, snakes, taking parrots) Accessories that are worn,(Necklace, Umbrella, Bag, Parts etc.) Trims: Materials used to ornament or enhance garments. These components are attach in the garment by sewing. (Button, Zipper, Sewing thread, Lace, tape etc.)   Trims and accessories are those materials that are used in a garment other than main fabric (shell fabric). Even lining materials (fabrics) fall under trims and accessories.

21. Small pets, including toy dogs, birds, snakes, and chirping crickets have been carried as fashion accessories. Talking parrots are widely recognized as part of a stereotypical pirate outfit. Flowers, in the form of nosegays, boutonnières, corsages, wreaths, bouquets and other forms, have long been used as living fashion accessories. In addition, beautiful women companions of rich and powerful men have often been characterized as "arm charms" or "arm candy", and small children have been called the ultimate luxury fashion accessory.     Live Accessories:

22. Fashion Marketing:  Fashion marketers are not so subtle. It’s their job to promote fashion. They want to generate interest in new styles and products. Fashion marketing involves advertising, but it’s more than that. Fashion marketers have to be on the cutting edge—endorsing the right thing at the right time. They connect the public with the world of fashion, and they help set trends. Fashion Buying:  Fashion buyers have to be aware of the nuances of trends. They have to anticipate where styles are going and what will catch on with consumers. Not every new style will make it to the marketplace. Fashion buyers make decisions about what to sell and how much based on their knowledge of fashion history, market trends and customer psychology. Fashion Marketing, Merchandising and Buying Fashion Merchandising:  A fashion merchandising job description is based around crafting a positive consumer experience. From choosing what to sell, to deciding how it’s displayed in stores, fashion merchandisers have a customer-focused approach. They know that presentation counts. Fashion merchandising experts subtly inspire consumers to see the possibilities in their products.

23. Textile design V/S Fashion design Textile Designer A textile designer creates designs, patterns for fabric and develops fabric structures. The end product of a textile designer is fabric and embellishment of fabrics. Textile designers select yarns, yarn colors and dyes to make new fabric textures, hand feel and finished look. Textile designers do raw material sourcing to production follow up for new development. They give instructions to weavers, knitters how to make the fabric they have designed. Textile designers develop fabrics for clothing, home made up and Carpets. They not only create new fabric patterns but work with finished fabrics. They select prints to be printed on fabric. They decide whether a yarn dyed stripe or printed stripe to be develop for fabric. During designing a product they consider the technical aspects of production friendly and cost effectiveness. Textile designers work in textile manufacturing companies, textile design firms. Textile designer develop raw material for Fashion designers.

24. On the other side a fashion designer creates designs and patterns for clothing. Fashion designers also create designs for footwear and accessories. They imagine a clothing design; sketch it on paper with colors, select fabrics for the development and finally cut and sew the garment. They normally acquired knowledge on fabric properties, garment pattern making, Garment Fits and human body shapes. Fashion designers develop collection for retailers for each season Fashion designers source fabric and other accessories for their creations. If required fashion designers seek help from textile designer for fabric designs what thought in their creations. Fashion designers work in garment manufacturing companies, apparel buying houses or with buyers, design firms and film industry. Fashion Designer

25.   Fashion may be used to promote a cause, for example, to promote healthy behavior, to raise money for a cancer cure, to raise money for local charities. One up and coming fashion cause is trash ion which is using trash to make clothes, jewelry, and other fashion items in order to promote awareness of pollution.   In today’s competitive fashion world fashion design is a very important element for fashion marketing. Shape, silhouette, and style—these words capture the essence of apparel design. Decisions about shape, silhouette, and style guide the design development process. Designers and merchandisers give careful consideration to these fundamentals for even the most basic garments. To compete in this competitive world , Fashion Forecasting & Evolution needs support of excellent marketing and manufacturing technique Conclusion:

26. http://1.bp.blogspot.com/-UHC19foNypU/UWT http :// www.en.wikipedia.org/wiki/file.Ed_Hardy.Runway_Model.jpg http:// www.fashion _textile design.org. bangladesh -textile-today References/Bibliography: