fashion visual merchandising and window display

meerchandising

1. VISUAL MERCHANDISING

2. 2 Understanding the meaning & importance of Visual Merchandising To know the features of VM History of visual merchandising Understanding business impact of VM Responsibilities of a visual merchandiser

3. Meaning of visual merchandising V isual Merchandising (VM) is the art of using a retailer’s products and combining it with other visual elements (props, lighting, materials, artwork etc) to create an appealing visual display of the merchandise offered for sale. The main goal of visual merchandising is to maximize sales through creative display of merchandise. 3 20XX

4. Importance of visual merchandising 4 20XX Improve customer experience Sell targeted items Influence Buyer decisions  Convert a shopper into a STOPPER and a WALK IN rather than walk by Nurture brand loyalty Boost profit margins

5. HISTORY OF VISUAL MERCHANDISING 5 20XX The concept of visual  merchandising   was first introduced to retail in 1883 by  Harry Gordon Selfridge , when he was working at Marshall Fields and decided to make products more accessible to customers by removing counters and using tables for display instead. He was also the first to use windows for   merchandise   display, instead of being merely used for lighting purposes only. The success of this new concept has invited competitors to do the same, and ever since VM has become an essential part of retailing.

6. elements of visual merchandising 6 20XX 1. EXTERIOR PRESENTATION Window Display Store Front Sign or logo Planters entrance lighting Banners

7. 2.Interior display Props Space design Fixture Mannequin Floor Wall covering In store signages elements of visual merchandising

8. 20XX 3. STORE LAYOUT 4. INTERIOR PRESENTATION Lighting Materials Color Merchandise display Music O dour Merchandise display Service area Accessibility elements of visual merchandising

9. 20XX Factor influencing visual merchandising Type of business Store plan Customer profile and location Planogram Availability of VM tools Cost verses space

10. Duties & responsibilities of visual merchandiser Display merchandise with visual appeals to attract customers. Innovate and implement seasonal merchandising presentations. Initiate unique visual presentations. Monitor merchandise inventories. Ensure replenishment of fast-selling items. Organize and adjust lighting systems to enhance visual elements.

11. 11 20XX Duties & responsibilities of visual merchandiser Research lifestyle, demographics, and design trends Change displays frequently to promote new products and reflect seasonal themes Analyze sales merchandising reports and survey results Ensure timely display Maintain products fully stock Clean the products on display

12. Business impact of vm Unique store appearance Increase sales Promotes new trend Bring more margins

13. Thank you