Final-Cutbiss-Baker-Company Proposal.pptx

Bakery Setup

1. CUTBiss Baker Information Campaign

2. Customer Insights & Targeted Marketing: Data Value: Customer purchase history, demographics, and social media engagement can reveal preferences and buying habits. Computer Systems: CRM (Customer Relationship Management) software can analyze data to identify trends and target marketing campaigns to specific customer segments. Impact: Personalized promotions, recommendations, and social media ads can increase customer engagement and loyalty. Inventory Management & Cost Optimization: Data Value: Sales data and ingredient inventory levels can predict future demand and optimize stock levels. Computer Systems: Inventory management software can track stock, generate purchase orders, and identify potential stockouts or overstocking. Impact: Reduced waste, optimized ordering costs, and improved efficiency in managing inventory. Evaluate the value of data and computer systems and their potential impact on an CUTBISS

3. Evaluate the value of data and computer systems and their potential impact on an CUTBISS Online Presence & Brand Awareness: Data Value: Website traffic data and social media analytics provide insights into brand awareness and customer interaction. Computer Systems: Content Management Systems (CMS) and social media management platforms enable creation and publishing of engaging content. Impact: Increased website traffic, improved brand awareness, and stronger online presence for Cutbiss Bakery. Employee Performance & Training: Data Value: Sales data and customer feedback can identify areas for employee training or improvement. Computer Systems: Human Resources(HR) and Sales Data Impact: Improved employee skills, better customer service, and a more knowledgeable workforce.

4. Produce a comprehensive communications plan for an information campaign Campaign Goal : Generate excitement and brand awareness for Cutbiss Bakery's upcoming initiative. Utilize a multi-platform approach to build anticipation and encourage audience engagement. Target Audience: Primary: Local residents near Cutbiss Bakery shops (UK), with a focus on families, young professionals, and individuals who enjoy celebrating special occasions (25-55 years old). Interests include baking, desserts, local businesses, and special events. Secondary: Social media users interested in baked goods, local businesses, and supporting businesses with inclusive practices. Teaser Campaign (1 Week Before Launch): Goal: Create intrigue and curiosity about the upcoming campaign. Social Media Platform (Facebook, Instagram,TikTok ,): short, eye-catching 2-3 posts/Daily

5. Produce a comprehensive communications plan for an information campaign Campaign Launch Announcement (Day 1): Social Media: Announce the campaign launch with a visually engaging post outlining the campaign's theme and purpose. Website: Update the homepage banner with campaign visuals and information. Ongoing Content: Social Media: Behind-the-Scenes Photos (1-2 posts/week): Offer glimpses into the bakery's operations and highlight the use of fresh ingredients. Customer Testimonial Videos/Photos (1-2 posts/week): Showcase customer satisfaction and build trust. Special Occasion Inspiration Posts (1-2 posts/week): Feature event-specific cakes and highlight special occasion expertise. Website: Blog Posts (Optional): Share baking tips, recipes, and event inspiration. Product Updates: Highlight special occasion dessert options and seasonal offerings. Promotions & Discounts (Optional): Create exclusive online deals or promotions.

6. Implement a comprehensive and effective information campaign to communicate with All stakeholders Campaign Goal: Increase brand awareness by 20-25% within the local community (targeted radius around shops). Drive a 15-20% increase in customer traffic to Cutbiss Bakery shops and website. Strengthen the perception of Cutbiss Bakery as a provider of fresh, high-quality treats and a trusted partner for special occasions. Target Audiences: Internal: Cutbiss Bakery employees across all departments. External: Primary: Local residents near Cutbiss Bakery shops (UK) , Secondary: Social media users interested in baked goods, local businesses, and supporting businesses with inclusive practices.

7. Implement a comprehensive and effective information campaign to communicate with All stakeholders Communication Stratégies & Platforms: Internal Communication: Campaign Kick-Off Meeting Departmental Briefings Internal Newsletter & Email Updates Employee Incentive Program External Communication: : Social Media Marketing Website Updates Press Releases & Media Outreach Local Partnerships & Sponsorships Public Relations Efforts