Final Daily Dairy report for mba students .pdf

student daily report for mba

1. CERTIFICATE

This is to certify that Mr. SHIVAM SHARMA , student of MBA (Marketing and supply chain management)
4
th
semester, Central University of Jammu has completed his Internship on Job Role “Marketing executive”
at Trikuta News Express from 2
nd
February 2024 to 30
th
July 2024.
He worked on the topic “A Study on digital marketing and its impact on revenue generation” under our
supervision.
To the best of our knowledge and belief, the dissertation work carried out by him is based on the investigations
made, data collected and analyzed by him, and has not been submitted in any other University or institution for
the award of any degree or diploma.
We further certify that:
1. This Dissertation report embodies the work of the candidate himself/herself.
2. The candidate has worked under my/our guidance and supervision for the time period required as per
the guidelines of the College/University.
3. The conduct of the student remained satisfactory during the period of dissertation work

I/We wish him/her success in his/her future endeavors.


Name of the Supervisor/HR
Designation
Date: /07 /2024
Place: Jammu

2. SUPERVISOR EVALUATION OF INTERN/TRAINEE

Student Name: SHIVAM SHARMA Date: 24/07/2024
Work Supervisor: PRASHANT SHARMA Title: A study on Digital marketing and its impact on revenue generation.
Company/Organization: TRIKUTA NEWS EXPRESS
Internship Address: Subash Nagar, Jammu, Jammu and Kashmir- 180005
Dates of Internship: From 02 February 2024 To 30 July 2024
Please evaluate your intern/trainee by indicating the frequency with which you observed the following behaviors:
Parameters
Needs
improvement
Satisfactory Good Excellent
Behaviors
Performs in a dependable manner
Cooperates with co-workers and supervisors
Shows interest in work
Learns quickly
Shows initiative
Produces high quality work
Accepts responsibility
Accepts criticism
Demonstrates organizational skills
Uses technical knowledge and expertise
Shows good judgment
Demonstrates creativity/originality
Analyzes problems effectively
Is self-reliant
Communicates well
Writes effectively
Has a professional attitude
Gives a professional appearance
Is punctual
Uses time effectively
Overall performance of student intern (circle one) :( Needs improvement/ Satisfactory/ Good/ Excellent)

Additional comments, if any:


Internship Evaluation Report

Marks to be awarded by
OVERALL GRADE
Punctuality Grade
(Satisfactory/ Good/
Excellent)
Maintenance of Daily Diary
Grade (Satisfactory/
Good/ Excellent)
Skill Test Grade (Satisfactory/
Good/ Excellent)





Signature of Industry supervisor

3. ATTENDANCE SHEET

Name of Organization: TRIKUTA NEWS EXPRESS
Address: Subash Nagar, Jammu, Jammu and Kashmir- 180005

Name of Student SHIVAM SHARMA
Roll. No 22MMBM53
Name of Course MBA (Marketing and Supply Chain Management)
Date of Commencement of Training. 02 February 2024
Date of Completion of Training: 30 July 2024
Initials of the student


February, 2024
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

March 2024
April 2024
May 2024
June 2024
July 2024
Note:
1. Attendance Sheet should remain affixed in Daily Training Diary. Do not remove or tear it off.
2. Student should sign/initial in the attendance column. Do not mark ‘P’
3. Holidays should be marked in Red Ink in attendance column. Absent should be marked as ‘A’ in Red Ink.
Signature of Company internship supervisor with company
stamp/ seal

Name: Prashant Sharma
Contact No. 7006459001

5. STUDENT’S DAILY DIARY/ DAILY LOG


DAY-1 DATE January 2,
2024

Time of arrival 10:00am Time of Departure
6:00pm
Remarks Introduction and
Orientation
Deptt./Division Marketing Name of finished
Product

Name of HOD/ Supervisor With
e-mail id
Prashant Sharma
[email protected]

Main points of the day
 10:00 AM - 10:30 AM: Arrived at the office and met the team members. Brief
introduction session with colleagues.
 10:30 AM - 11:30 AM: Orientation session with the supervisor covering company
policies, procedures, and an overview of Aisling Integrity Solutions.
 11:30 AM - 12:30 PM: Tour of the office facilities, including meeting rooms,
workstations, and common areas.
 12:30 PM - 1:00 PM: Lunch break.
 1:00 PM - 2:00 PM: Set up workstations, including computer systems, email accounts,
and access to internal tools and resources.
 2:00 PM - 3:00 PM: Introduction to the marketing department, roles, and responsibilities.
Overview of the current marketing strategy and ongoing campaigns.
 3:00 PM - 3:30 PM: Training on the basics of lead generation and an introduction to the
tools used for identifying potential clients.
 3:30 PM - 4:00 PM: Started compiling a list of potential industries for NDT services.
Initial research on key industries and companies.
 4:00 PM - 5:00 PM: Brief introduction to digital marketing strategies and an overview of
the company's social media presence.
 5:00 PM - 5:30 PM: Meeting with the supervisor to discuss initial impressions, answer
any questions, and outline objectives for the internship.
 5:30 PM - 6:00 PM: Wrapping up for the day, organizing notes and setting goals for
the following day.

Signature of Industry

6. STUDENT’S DAILY DIARY/ DAILY LOG


Week 1 DATE 05 Feb, 2024 DATE 09 Feb ,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Introduction and
Orientation
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Introduction to AIS services
 Main Points: Orientation with the team, overview of company services, and initial
training on internal systems.
Tuesday:
 Product: Client Database Review
 Main Points: Introduction to the client database, understanding existing customer
relationships, and initial updates.
Wednesday:
 Product: Digital Marketing Introduction
 Main Points: Overview of digital marketing strategies, familiarization with social
media platforms, and review of current campaigns.
Thursday:
 Product: Site Visit Coordination Basics
 Main Points: Introduction to engineer coordination processes, understanding site
visit schedules, and initial coordination tasks.
Friday:
 Product: Managerial Task Overview
 Main Points: Briefing on managerial tasks, administrative duties, and introduction to
project management tools.


Signature of Industry Supervisor

7. STUDENT’S DAILY DIARY/ DAILY LOG


Week 2 DATE 12 Feb, 2024 DATE 16 Feb ,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Building the
Foundation
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: CRM Tool Training
 Main Points: In-depth training on the CRM tool, updating client information, and
logging interactions.
Tuesday:
 Product: Social Media Audit
 Main Points: Auditing current social media presence, identifying gaps, and
proposing improvements.
Wednesday:
 Product: Coordination Workflow
 Main Points: Learning detailed coordination workflows, shadowing senior
coordinators, and assisting with scheduling.
Thursday:
 Product: Introduction to NDT Services
 Main Points: Basic understanding of NDT services provided, preparing
informational materials for clients.
Friday:
 Product: Weekly Reporting
 Main Points: Compiling weekly reports on client interactions, marketing metrics,
and coordination efficiency


Signature of Industry Supervisor

8. STUDENT’S DAILY DIARY/ DAILY LOG


Week 3 DATE 19 Feb, 2024 DATE 23 feb,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished Product Customer Engagement
Name of HOD/ Supervisor With e-mail
id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Customer Outreach Plan
 Main Points: Developing a customer outreach plan, drafting communication
templates, and scheduling follow-ups.
Tuesday:
 Product: Digital Campaign Planning
 Main Points: Planning digital marketing campaigns, setting objectives, and defining
KPIs.
Wednesday:
 Product: Engineer Coordination
 Main Points: Coordinating with engineers for upcoming site visits, confirming
schedules, and preparing visit documentation.
Thursday:
 Product: Client Site Visits
 Main Points: Accompanying engineers on site visits, understanding client
requirements, and documenting observations.
Friday:
 Product: Performance Review
 Main Points: Reviewing the week's performance, feedback session with the
supervisor, and setting goals for the next week.

Signature of Industry Supervisor

9. STUDENT’S DAILY DIARY/ DAILY LOG


Week 4 DATE 26 Feb ,2024 DATE 01 March ,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Marketing Implementation
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Social Media Content Creation
 Main Points: Creating content for social media platforms, scheduling posts, and
engaging with the audience.
Tuesday:
 Product: Email Marketing Campaigns
 Main Points: Drafting and sending email marketing campaigns, analyzing open rates
and engagement.
Wednesday:
 Product: Site Visit Follow-Up
 Main Points: Following up with clients post-site visits, gathering feedback, and
updating records.
Thursday:
 Product: Coordination Improvement
 Main Points: Identifying areas for improvement in coordination processes, proposing
solutions, and implementing changes.
Friday:
 Product: Weekly Summary Report
 Main Points: Summarizing weekly activities, compiling data on marketing efforts,
and presenting findings to the team.



Signature of Industry Supervisor

10. STUDENT’S DAILY DIARY/ DAILY LOG


Week 5 DATE 04 March, 2024 DATE 08 March ,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Enhanced
Responsibilities
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Advanced CRM Usage
 Main Points: Utilizing advanced features of the CRM tool, automating tasks, and
improving customer relationship management.
Tuesday:
 Product: Analytics Review
 Main Points: Reviewing analytics from digital marketing campaigns, interpreting
data, and adjusting strategies.
Wednesday:
 Product: Engineer Support
 Main Points: Providing additional support to engineers, preparing detailed site visit
plans, and managing logistics.
Thursday:
 Product: On-Site Client Interaction
 Main Points: Increasing involvement in on-site client interactions, understanding
technical aspects, and client needs.
Friday:
 Product: Progress Review
 Main Points: Mid-internship progress review, feedback session, and planning for the
next phase.



Signature of Industry Supervisor

11. STUDENT’S DAILY DIARY/ DAILY LOG


Week 6 DATE 11 March , 2024 DATE 15 March ,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Deepening
Engagement
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: CRM Data Analysis
 Main Points: Analyzing CRM data to identify trends, updating records, and
generating insights for customer relationship strategies.
Tuesday:
 Product: Advanced Digital Marketing
 Main Points: Implementing advanced digital marketing techniques, such as A/B
testing, and optimizing current campaigns.
Wednesday:
 Product: Site Visit Coordination
 Main Points: Enhancing coordination processes for site visits, improving
communication with engineers, and streamlining logistics.
Thursday:
 Product: Customer Feedback Analysis
 Main Points: Collecting and analyzing customer feedback from recent site visits,
identifying areas for improvement.
Friday:
 Product: Weekly Performance Review
 Main Points: Reviewing weekly activities, discussing feedback with the team, and
planning next week's tasks.



Signature of Industry Supervisor

12. STUDENT’S DAILY DIARY/ DAILY LOG


Week 7 DATE 18 march , 2024 DATE 22 March,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Increasing Responsibilities
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
 Monday:
 Product: Customer Engagement Strategies
 Main Points: Developing new strategies for customer engagement, creating
personalized communication plans.
Tuesday:
 Product: Content Marketing
 Main Points: Producing high-quality content for digital platforms, focusing on
industry trends and NDT services.
Wednesday:
 Product: Engineer Coordination Meeting
 Main Points: Leading coordination meetings with engineers, discussing upcoming
projects, and resolving any issues.
Thursday:
 Product: Site Visit Execution
 Main Points: Managing on-site client interactions, assisting engineers, and ensuring
client satisfaction.
Friday:
 Product: Strategy Adjustment
 Main Points: Analyzing the effectiveness of current strategies, making necessary
adjustments, and setting goals for the next week.



Signature of Industry Supervisor

13. STUDENT’S DAILY DIARY/ DAILY LOG


Week 8 DATE 25 March , 2024 DATE 29 March,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Project Management
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Project Planning
 Main Points: Planning a new marketing project, defining objectives, and setting
timelines.
Tuesday:
 Product: Email Campaign Optimization
 Main Points: Reviewing and optimizing email marketing campaigns, segmenting
audiences, and enhancing content.
Wednesday:
 Product: Client Relationship Building
 Main Points: Strengthening relationships with key clients, conducting regular
follow-ups, and addressing their needs.
Thursday:
 Product: Coordination Efficiency
 Main Points: Implementing new tools and processes to improve coordination
efficiency, training the team on updates.
Friday:
 Product: Weekly Review and Report
 Main Points: Compiling a detailed report on weekly activities, presenting findings to
the team, and planning for the following week.


Signature of Industry Supervisor

14. STUDENT’S DAILY DIARY/ DAILY LOG


Week 9 DATE 01 April, 2024 DATE 05April ,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Advanced Marketing
Tactics
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
 Product: SEO Strategy
 Main Points: Developing an SEO strategy to improve the company's online
presence, conducting keyword research, and optimizing content.
Tuesday:
 Product: Client Retention
 Main Points: Implementing client retention strategies, analyzing past interactions,
and developing personalized follow-up plans.
Wednesday:
 Product: Engineer Coordination Tools
 Main Points: Introducing new tools for better coordination with engineers, training
on their use, and monitoring implementation.
Thursday:
 Product: Site Visit Reports
 Main Points: Compiling detailed reports from recent site visits, analyzing data, and
providing feedback to the team.
Friday:
 Product: Performance Evaluation
 Main Points: Conducting a self-evaluation of performance, discussing progress with
the supervisor, and setting goals for the next phase.


Signature of Industry Supervisor

15. STUDENT’S DAILY DIARY/ DAILY LOG


Week 10 DATE 08 April , 2024 DATE 12 April,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished Product Strategic Development
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Marketing Campaign Launch
 Main Points: Launching a new marketing campaign, coordinating with the design
team, and setting up tracking metrics.
Tuesday:
 Product: CRM Optimization
 Main Points: Optimizing the CRM system for better user experience, adding new
features, and training the team.
Wednesday:
 Product: Client Outreach
 Main Points: Conducting outreach to potential new clients, presenting company
services, and scheduling meetings.
Thursday:
 Product: Site Visit Leadership
 Main Points: Leading a site visit, managing client interactions, and ensuring all
requirements are met.
Friday:
 Product: Strategy Review
 Main Points: Reviewing the effectiveness of current strategies, making data-driven
adjustments, and planning for upcoming weeks.


Signature of Industry Supervisor

16. STUDENT’S DAILY DIARY/ DAILY LOG


Week 11 DATE 15 April , 2024 DATE 19 April,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks Routine work
Deptt./Division Marketing Name of finished Product
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
 Monday:
 Product: Social Media Campaign Launch
 Main Points: Launching a new social media campaign, scheduling posts, and
engaging with followers.
Tuesday:
 Product: CRM Data Segmentation
 Main Points: Segmenting CRM data for targeted marketing efforts, analyzing client
profiles, and tailoring outreach strategies.
Wednesday:
 Product: Engineer Coordination Improvement
 Main Points: Improving coordination processes, implementing feedback from
engineers, and enhancing communication channels.
Thursday:
 Product: Client Meeting Preparation
 Main Points: Preparing for an important client meeting, creating presentation
materials, and rehearsing key points.
Friday:
 Product: Weekly Performance Summary
 Main Points: Summarizing the week's activities, reviewing campaign performance,
and setting objectives for the next week.





Signature of Industry Supervisor

17. STUDENT’S DAILY DIARY/ DAILY LOG


Week 12 DATE 22 April , 2024 DATE 26 April,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Enhanced Digital
Strategies
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Social Media Campaign Launch
 Main Points: Launching a new social media campaign, scheduling posts, and
engaging with followers.
Tuesday:
 Product: CRM Data Segmentation
 Main Points: Segmenting CRM data for targeted marketing efforts, analyzing client
profiles, and tailoring outreach strategies.
Wednesday:
 Product: Engineer Coordination Improvement
 Main Points: Improving coordination processes, implementing feedback from
engineers, and enhancing communication channels.
Thursday:
 Product: Client Meeting Preparation
 Main Points: Preparing for an important client meeting, creating presentation
materials, and rehearsing key points.
Friday:
 Product: Weekly Performance Summary
 Main Points: Summarizing the week's activities, reviewing campaign performance,
and setting objectives for the next week.




Signature of Industry Supervisor

18. STUDENT’S DAILY DIARY/ DAILY LOG


Week 13 DATE 29 April , 2024 04 May2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Client Relationship
Building
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Personalized Client Outreach
 Main Points: Conducting personalized outreach to high-value clients, addressing
their specific needs, and scheduling follow-up meetings.
Tuesday:
 Product: Content Marketing Strategy
 Main Points: Developing a content marketing strategy focused on industry insights
and company expertise.
Wednesday:
 Product: Engineer Coordination Review
 Main Points: Reviewing recent coordination efforts with engineers, gathering
feedback, and making necessary adjustments.
Thursday:
 Product: On-Site Client Meeting
 Main Points: Leading an on-site meeting with a key client, discussing project
progress, and addressing any concerns.
Friday:
 Product: Marketing Metrics Analysis
 Main Points: Analyzing marketing metrics from recent campaigns, identifying
trends, and optimizing strategies.


Signature of Industry Supervisor

19. STUDENT’S DAILY DIARY/ DAILY LOG


Week 14 DATE 06 May, 2024 10 May 2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Advanced Customer
Engagement
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Customer Engagement Tools
 Main Points: Introducing new tools for customer engagement, training the team on
their use, and monitoring effectiveness.
Tuesday:
 Product: SEO and Content Update
 Main Points: Updating website content for SEO, conducting keyword analysis, and
optimizing pages.
Wednesday:
 Product: Engineer Coordination Session
 Main Points: Conducting a coordination session with engineers, discussing
upcoming projects, and resolving logistical issues.
Thursday:
 Product: Client Feedback Loop
 Main Points: Establishing a feedback loop with clients, gathering their insights, and
implementing improvements.
Friday:
 Product: Performance and Strategy Review
 Main Points: Reviewing performance metrics, discussing strategy adjustments, and
planning for the next week.


Signature of Industry Supervisor

20. STUDENT’S DAILY DIARY/ DAILY LOG


Week 15 DATE 13 May , 2024 17 May ,2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Marketing and Project
Management
Name of HOD/ Supervisor With
e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Strategic Client Outreach
 Main Points: Developing strategies for engaging high-value clients, planning
personalized outreach, and setting up meetings.
Tuesday:
 Product: Content Creation Workshop
 Main Points: Conducting a workshop on content creation, brainstorming new ideas,
and planning future content.
Wednesday:
 Product: Coordination Process Optimization
 Main Points: Optimizing coordination processes with engineers, implementing new
tools, and training the team.
Thursday:
 Product: Client Site Visit
 Main Points: Leading a site visit with a key client, addressing their concerns, and
ensuring satisfaction with services.
Friday:
 Product: Performance Analysis and Reporting
 Main Points: Analyzing the performance of recent campaigns and projects,
compiling a detailed report, and presenting findings to the team.


Signature of Industry Supervisor

21. STUDENT’S DAILY DIARY/ DAILY LOG


Week 16 DATE 20 May , 2024 Date 24 May, 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Advanced Marketing and
Coordination
Name of HOD/ Supervisor With
e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Marketing Strategy Review
 Main Points: Reviewing and refining the current marketing strategy, identifying
areas for improvement, and setting new objectives.
Tuesday:
 Product: CRM Integration
 Main Points: Integrating new features into the CRM system, training the team on
updates, and ensuring smooth implementation.
Wednesday:
 Product: Engineer Coordination Workshop
 Main Points: Conducting a workshop on best practices for coordination, discussing
challenges, and proposing solutions.
Thursday:
 Product: Client Engagement Plan
 Main Points: Developing a comprehensive plan for engaging with new clients,
scheduling initial outreach, and setting follow-up dates.
Friday:
 Product: Weekly Metrics Review
 Main Points: Reviewing marketing and coordination metrics from the week,
analyzing performance, and planning for the next week.


Signature of Industry Supervisor

22. STUDENT’S DAILY DIARY/ DAILY LOG


Week 17 DATE 27 May , 2024 Date 31 May , 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Routine Marketing Tasks and
Learning to File Tenders
Name of HOD/ Supervisor
With e-mail id
Prashant Sharma
[email protected]

Main points of the day
 10:00 AM - 10:30 AM: Morning team meeting to review daily objectives and discuss any
updates from the previous day's activities.
 10:30 AM - 11:30 AM: Followed up with potential clients via email and phone calls,
providing additional information and scheduling future discussions.
 11:30 AM - 12:30 PM: Managed and updated the lead generation database with new
contacts and information obtained from recent outreach efforts.
 12:30 PM - 1:00 PM: Lunch break.
 1:00 PM - 2:00 PM: Created and scheduled new content for social media platforms,
focusing on recent client success stories and industry insights.
 2:00 PM - 3:00 PM: Analyzed social media engagement metrics to assess the
performance of recent posts and adjust the strategy as needed.
 3:00 PM - 3:30 PM: Reviewed and responded to messages and comments on social
media to maintain engagement and build relationships with followers.
 3:30 PM - 4:00 PM: Conducted market research to identify new potential clients and
opportunities for expanding our services.
 4:00 PM - 5:00 PM: Learning to file tenders:
 Attended a training session on the tender filing process, understanding the
requirements and documentation needed.
 Reviewed sample tender documents and guidelines provided by the supervisor.
 Started preparing a checklist of documents and steps involved in filing a tender.
 5:00 PM - 5:30 PM: Prepared a weekly report on digital marketing performance,
including website traffic, social media engagement, and lead generation metrics.
 5:30 PM - 6:00 PM: End-of-day wrap-up, setting goals for the next day's activities and
ensuring all tasks are on track.

Signature of Industry Supervisor

23. STUDENT’S DAILY DIARY/ DAILY LOG


Week 17 DATE 03 June , 2024 Date 07 June , 2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished
Product
Client Relations, and Tender
Filing
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Content Calendar
 Main Points: Creating a content calendar for upcoming months, planning topics, and
scheduling posts.
Tuesday:
 Product: Client Satisfaction Survey
 Main Points: Designing a client satisfaction survey, distributing it to clients, and
collecting feedback for analysis.
Wednesday:
 Product: Coordination Process Review
 Main Points: Reviewing the efficiency of current coordination processes, gathering
feedback from engineers, and implementing improvements.
Thursday:
 Product: On-Site Client Support
 Main Points: Providing support during an on-site visit, ensuring client needs are met,
and documenting feedback.
Friday:
 Product: Tender Filing Training
 Main Points: Learning the process of finding and filing tenders, understanding
requirements, and practicing initial submissions.


Signature of Industry Supervisor

24. STUDENT’S DAILY DIARY/ DAILY LOG


Week 18 DATE 10 June, 2024 Date 14 June , 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Enhancing Digital Presence and
Tender Management
Name of HOD/ Supervisor
With e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: SEO Audit
 Main Points: Conducting a detailed SEO audit of the company website,
identifying areas for improvement, and implementing changes.
Tuesday:
 Product: Client Outreach Campaign
 Main Points: Launching a new client outreach campaign, personalizing messages,
and tracking engagement.
Wednesday:
 Product: Coordination Meeting
 Main Points: Holding a coordination meeting with engineers, discussing
upcoming projects, and addressing any issues.
Thursday:
 Product: Marketing Performance Analysis
 Main Points: Analyzing the performance of recent marketing efforts, identifying
trends, and making data-driven adjustments.
Friday:
 Product: Tender Search and Submission
 Main Points: Conducting regular searches for new tender opportunities, preparing
and submitting tenders as per guidelines.



Signature of Industry supervisor

25. STUDENT’S DAILY DIARY/ DAILY LOG


Week 19 DATE 17 June,
2024
Date 21 June, 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Strategic Planning, Execution, and
Tender Management
Name of HOD/ Supervisor
With e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Strategic Marketing Plan
 Main Points: Developing a strategic marketing plan for the next quarter, defining
goals, and setting timelines.
Tuesday:
 Product: CRM Data Cleanup
 Main Points: Conducting a thorough cleanup of CRM data, removing duplicates, and
updating client information.
Wednesday:
 Product: Engineer Collaboration
 Main Points: Collaborating with engineers on project planning, ensuring alignment
on goals and timelines, and resolving any conflicts.
Thursday:
 Product: Client Visit Coordination
 Main Points: Coordinating logistics for an upcoming client visit, ensuring all
materials are prepared, and confirming schedules.
Friday:
 Product: Tender Search and Submission
 Main Points: Continuously searching for new tender opportunities, preparing
submissions, and monitoring progress.


Signature of Industry Supervisor

26. STUDENT’S DAILY DIARY/ DAILY LOG


Week 21 DATE 24 June, 2024 Date 28 June, 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Advanced Client Relations and
Tender Management
Name of HOD/ Supervisor
With e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Client Engagement Strategy
 Main Points: Developing advanced client engagement strategies, focusing on
personalized communications and relationship building.
Tuesday:
 Product: Content Strategy Meeting
 Main Points: Hosting a meeting to discuss upcoming content strategies,
brainstorming ideas, and planning execution.
Wednesday:
 Product: Engineer Coordination Optimization
 Main Points: Optimizing coordination processes, implementing new tools, and
enhancing communication with engineers.
Thursday:
 Product: Client Visit Follow-Up
 Main Points: Following up with clients after site visits, gathering feedback, and
addressing any concerns.
Friday:
 Product: Tender Search and Submission
 Main Points: Conducting a routine search for new tender opportunities, preparing
and submitting tender documents.


Signature of Industry Supervisor

27. STUDENT’S DAILY DIARY/ DAILY LOG


Week 22 DATE 01 July, 2024 Date 05 July, 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Marketing Analytics and Tender
Management
Name of HOD/ Supervisor
With e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Marketing Analytics Review
 Main Points: Reviewing analytics from recent marketing campaigns, identifying
successful strategies, and areas for improvement.
Tuesday:
 Product: Client Relationship Building
 Main Points: Strengthening relationships with key clients, scheduling regular follow-
ups, and addressing their needs.
Wednesday:
 Product: Coordination Efficiency
 Main Points: Enhancing efficiency in coordination processes, conducting training
sessions, and implementing feedback from engineers.
Thursday:
 Product: Site Visit Preparation
 Main Points: Preparing for an upcoming site visit, ensuring all materials are ready,
and coordinating logistics.
Friday:
 Product: Tender Search and Submission
 Main Points: Continuing the routine search for new tenders, preparing and filing
submissions, and monitoring progress.


Signature of Industry Supervisor

28. STUDENT’S DAILY DIARY/ DAILY LOG


Week 23 DATE 08 July , 2024 Date 12 July , 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Strategic Marketing and Tender
Management
Name of HOD/ Supervisor
With e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Strategic Campaign Planning
 Main Points: Planning a new strategic marketing campaign, setting goals, defining
target audiences, and creating a timeline.
Tuesday:
 Product: CRM Enhancements
 Main Points: Implementing enhancements to the CRM system, training the team,
and ensuring all data is up-to-date.
Wednesday:
 Product: Engineer Collaboration Meeting
 Main Points: Holding a collaboration meeting with engineers, discussing project
updates, and resolving any issues.
Thursday:
 Product: Client Feedback Implementation
 Main Points: Implementing feedback from clients, making necessary adjustments to
services, and improving client satisfaction.
Friday:
 Product: Tender Search and Submission
 Main Points: Continuously searching for new tender opportunities, preparing and
submitting tenders, and tracking their status.


Signature of Industry Supervisor

29. STUDENT’S DAILY DIARY/ DAILY LOG


Week 24 DATE 15 July , 2024 Date 19 July, 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Client Retention and Tender
Management
Name of HOD/ Supervisor With
e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Client Retention Initiative
 Main Points: Launching a new initiative to retain key clients, developing
personalized strategies, and scheduling follow-ups.
Tuesday:
 Product: Digital Marketing Audit
 Main Points: Conducting a thorough audit of digital marketing efforts, identifying
gaps, and making improvements.
Wednesday:
 Product: Coordination Process Improvement
 Main Points: Reviewing and improving coordination processes, implementing new
tools, and training the team.
Thursday:
 Product: Client Site Visit
 Main Points: Leading a site visit with a key client, addressing their needs, and
ensuring satisfaction.
Friday:
 Product: Tender Search and Submission
 Main Points: Continuing the routine search for new tender opportunities, preparing
submissions, and tracking their outcomes.

Signature of Industry Supervisor

30. STUDENT’S DAILY DIARY/ DAILY LOG


Week 25 DATE 22 July , 2024 Date 26 July, 2024
Time of arrival 10:00am Time of Departure
6:00pm
Remarks
Deptt./Division Marketing Name of finished
Product
Comprehensive Review and Final
Projects
Name of HOD/ Supervisor With
e-mail id
Prashant Sharma
[email protected]

Main points of the day
Monday:
 Product: Final Project Planning
 Main Points: Planning final projects, defining objectives, and setting timelines for
completion.
Tuesday:
 Product: Comprehensive Client Review
 Main Points: Conducting a comprehensive review of client interactions, identifying
successes, and areas for improvement.
Wednesday:
 Task: Final Submission
 Fare Celebration at the End.


Signature of Industry Supervisor

31. STUDENT’S DAILY DIARY/ DAILY LOG


Week 25 DATE 24 July , 2024
Time of arrival 10:00am Time of Departure 6:00pm Remarks
Deptt./Division Marketing Name of finished Product Final Day and
Farewell
Name of HOD/ Supervisor With e-
mail id
Prashant Sharma
[email protected]

Main points of the day
 Morning:
o Task: Final Tender Submission
 Main Points: Conduct a final search for new tender opportunities,
prepare and submit any outstanding tenders, and document the
process for the incoming team.
o Task: Client Follow-Ups
 Main Points: Conduct follow-up calls with key clients to ensure all
their needs are addressed, and provide them with contact details for
future communications.
 Midday:
o Task: Handover Documentation
 Main Points: Prepare detailed handover documents for ongoing
projects, including client information, project statuses, and important
deadlines. Ensure all digital and physical files are organized and
accessible for the team.
 Afternoon:
o Task: Team Farewell Meeting
 Main Points: Participate in a farewell meeting with the team, where
you express gratitude for the opportunity to work at Aisling Integrity
Solution, share highlights from your internship, and discuss key
learnings. The team acknowledges your contributions and shares their
well-wishes for your future endeavors.
 Evening:
o Task: Farewell Celebration
 Main Points: Attend a small farewell celebration organized by the
company. This may include speeches from supervisors and
colleagues, a presentation of a certificate or token of appreciation, and
light refreshments. Use this time to say personal goodbyes and
exchange contact information for future networking.


Signature of Industry Supervisor