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JAIPUR | SATURDAY, MAY 22 2021www.fi rstindia.co.in I www.fi rstindia.co.in/epaper/ I twitter.com/thefi rstindia I facebook.com/thefi rstindia I instagram.com/thefi rstindia
FACE OF THE DAY
GLADY GEORGE, Blogger
LEO
JULY 24 - AUGUST 23
Those looking for buying a
house can get a good
bargain. Appreciation is in
store for some
homemakers. A professional victory
is yours if you play your cards well
today. Those in business will be able
to maintain good earning. You are
likely to enjoy good health.
LIBRA
SEPT 24 - OCTOBER 22
You may wait for someone’s invitation for a trip. Your professionalism in handling problem areas
will be appreciated. Tenant troubles are foreseen for some house owners. You will fi nd family life more than fulfi lling. A senior is likely to put in a good word for you.
ARIES
MAR 21 - APR 20This is the time when you enjoy yourself with a new group of friends or colleagues. A change of job
is likely to give you better salary and perks. Those in business will soon get a chance to make profi ts. A new deal is likely to come through and give you a taste of success.
SAGITTARIUS
NOV 23 - DEC 22You are likely to take up someone’s cause and earn appreciation from all quarters on the social front.
Remaining on the good side of those who matter on the academic front will help you achieve much. Good tidings of your well wishers will keep you going on the professional front.
GEMINI
MAY 21 - JUNE 21Excellent opportunities may knock at your door. Professionals will be able to give their best in a new
situation. Financially, this day may prove lucky for you, so go ask for the raise that is keeping you on tenterhooks. Don’t take any chances with your health today.
AQUARIUS
JAN 21 - FEB 19You will have to be more focussed on the academic front. You may get busy organising something on the
social front. You may need to put your ideas into action, if you want to prove yourself. A party may be thrown in your honour at work. Health-wise a good day is foreseen.
TAURUS
APR 21 - MAY 20A family youngster is likely to do you proud. Your strategy to promote yourself on the
professional front will bear fruits. You may need to speed up things on the academic front to remain ahead. On the social front, the day fi nds you in your element.
CAPRICORN
DEC 23 - JAN 20Success is foretold on the academic front. Your reputation is likely to boost your image on the social
front. On the work front, you’ll manage to keep your superiors in good humour. This is an excellent day. Good planning will see you complete a task.
VIRGO
AUG 24 - SEP 23Getting into a favourable situation on the academic front is possible. Good luck promises to brighten your
day. Some positive changes can be expected on the home front. This seems a good day for job seekers. New avenues for earning open up as you get more determined.
CANCER
JUNE 22 - JULY 23Your performance at work will be commendable. Your own happiness is in your hands today. Spouse may
need her space, respect that. This is a favourable day for completing pending jobs. Financially, no problems are foreseen. It is best to avoid outside food.
PISCES
FEB20 - MARCH 20You will manage to achieve what you had aimed for on the academic front. A celebration can fi nd you in
your element today. Praise and honour are likely to greet you in something that you have managed to achieve. You will be a pillar of strength to a friend or associate.
SCORPIO
OCT 23 - NOVEMBER 22Good performance on the academic front will help enhance your reputation at work. Some favourable
developments on the social front are foreseen. Buying new furniture or a major appliance is possible. With good networking, a prized posting can be yours.
YOUR
DAY
Horoscope by
Saurabbh Sachdeva
tressing about cre-
ating compelling
content for your
blog, small busi-
ness, or personal
page? On days
when you are deal-
ing with creative road-
blocks, having a content
pillar to reference can save
a lot of time and effort!
Content pillars (also called
content buckets), as the
name suggests, are a set of
topics or themes which act
as a rich source of informa-
tion about your organiza-
tion, its purpose, and the
audience, which can be bro-
ken further into pieces.
This could be anything
from a blog post to a short
video. Since they are the
‘pillars’, they essentially
thus help you shape and
guide your content deci-
sions to help meet your ob-
jectives. Here’s the deal:
Using content pillars isn’t
new. They have been a prov-
en content marketing strat-
egy for years and when
done right, can give you a
reliable framework for a
more flexible, adaptable
and stress-free approach
for creating content that is
both relevant and original.
Here’s how you can use
them to brainstorm fresh
ideas, ditch last-minute
posts and scale your reach:
ADDRESS THE BASICS
Before jumping to the type
of content you can make,
begin with clearly outlin-
ing three to five pillars,
their purpose and mapping
a solid understanding of
what you wish to achieve
through your content (Is it
converting followers into
buyers? Building an email
list?) then do a thorough
breakdown of your niche,
the value you offer and your
target audience. Making
mock personas to under-
stand their desires and pain
points can help you decide
what sort of message you
want to share. Through free
online tools like HubSpot
and Xtensio, you can gener-
ate user-profiles and tem-
plates to answer some of
these questions. Other
ways are to hold Q&A’s, sur-
veys or start discussions in
public forums to find what
topics are of importance to
them. The insights derived
from this can also help you
create effective content that
caters to every subset of
your audience.
REPURPOSE AND REFINE
Once you have a basic un-
derstanding of your pillars
and target audience, you
can then move forward
with outlining possible
ways to address them. Con-
duct an audit of your social
media and existing content
and see their performance.
What resonates with your
target audience? Tap into
your creative side and ask
how these topics can be
used to recreate content in
a different format or if you
can add more value to exist-
ing material. For example,
if you were a jewellery
brand sharing your latest
ring collection, you could
also make a video tutorial
on how to stack different
styles. Other ways to fine-
tune your content are to
create specific tags to build
a stronger sense of commu-
nity for the intended audi-
ence. Reformatting your
content for specific social
networks can majorly affect
your reach. For example,
you may post long pieces of
text on your blog, but could
reformat the same informa-
tion for visual-heavy plat-
forms like Pinterest and
Instagram by utilizing info-
graphics. This not only cre-
ates a multitude of content
out of a single idea but can
also be used to trace back to
your pillars and stick with
the best practices of each
social network. It will help
with easier recognition and
also maintain a sense of
uniformity in your digital
footprint.
MAKE A CONTENT CALENDAR
Perhaps the most impor-
tant aspect, focus on direct-
ing your effort towards
maintaining consistency
with your content and us-
ing social media analytics
to track their performance
and how your audience en-
gages with it. Segregate it
by creating columns for
editorial, platform and pro-
motion plan to keep up with
updates to existing content
and scheduling future ones.
Look for opportunities
within this inventory and
how you can further utilize
your pillars. Having creat-
ed an outline of your con-
tent, audience, and social
channels, all you have to do
is make sure there is a
clearly defined purpose be-
hind what you create, ex-
periment with new types of
content, while keeping in
mind your audience behav-
iour and preferences.
Establishing good con-
tent pillars with a strong
foundation that you can go
back to is an investment in
your time. Effective con-
tent pillars take time to de-
velop, and with ever-chang-
ing market trends and con-
sumer preferences, you
must stay focused to give
your digital practices the
best chance at success.
When done right, it is
worth the effort.
ACE YOUR SOCIAL MEDIA GROWTH
WITH CONTENT PILLARS
JASMINE NAHTA
[email protected]
S