Firstcry

This presentation is based on SCPS model of Firstcry.com along with my finding and suggestions.

1. Effectiveness of E-Recruitment and Selection at Firstcry.com Submitted By: Divyani Gupta MBA 1

2. SECTOR ANALYSIS

3. RETAIL SECTOR The sector accounts for over 10% of the gross domestic product (GDP ) and contributes to 8% of the total employment . GROWTH RATE IN INDIA India’s retail market is expected to nearly double to US$ 1.3 trillion by 2020, registering a Compound Annual Growth Rate (CAGR) of 16.7 per cent, d riven by income growth, urbanisation and attitudinal shifts . India’s population is taking to online retail in a big way. The online retail market is expected to grow from US$ 6 billion to US$ 70 billion during FY15-FY20.

4. BABY CARE INDUSTRY Baby care market in India has experienced growth over the past few years due to changing consumer mindset increasing penetration of baby care products r ise in disposable income level, superior product availability increasing awareness have significantly revolutionized the baby care products industry landscape. GROWTH RATE - 13.66 % CAGR

5. COMPANY ANALYSIS

6. FIRSTCRY.COM

7. IDEA GENERATION Idea Generation There was a huge demand-supply gap in the domestic market for children-focused brands, including many international brands as well. As he began researching further, he figured that, the baby and kids industry in India had an approximate turnover of about Rs.50,000 Cr and 95% of these sales were offline.

8. Launched in 2010, FirstCry.com is Asia's largest online portal for baby and kids products and offers a range of top brands for babies, kids and moms . FirstCry has an inventory of more than 70,000 items from over 700 top International and Indian brands like Mattel, Ben10, Pigeon, Funskool , Hotwheels , Nuby , Farlin , Medela , Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and more. They had also launched its own private label called BabyHug (apparel brand) and CuteWalk (footwear brand) which was adding to about 20% of their revenues. FirstCry.com

9. MISSION AND VISION Mission “Provide huge range of products at lowest prices with a prompt customer service” Vision Grow more than 100% every year. Scale up the offline store from 100 stores to 400 stores by 2017. Be the only Market Leaders for baby products market in India. Constant efforts to innovate, improve and value add to leverage Customer Experience.

10. BUSINESS MODEL FirstCry.com works on a hybrid business model. So, apart from the online presence, FirstCry.com also has over 250+ franchisee stores across India.

11. FirstCry Story – the B2B business Franchisee’s appointed who afford to invest High Return on investment and faster payback

12. FirstCry Story – the B2H model FirstCry runs a unique programme wherein the brand reaches over 70,000 unique parents each month by giving out a FirstCry Box.

13. COMPETITORS Lilliput Flipkart Snapdeal Amazon

14. PRODUCT ANALYSIS

15. PRODUCTS Baby Clothes Kids Clothes Footwear Toys, Books Diapering Feeding and nursing Bath and skin Health and safety Gear and nursery Mom’s and maternity

16. PROJECT DESCRIPTION

17. RECRUITMENT Recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organization E-Recruitment is using the internet to recruit through corporate websites, specialized websites or online advertisement

18. Methods used in the process of E-Recruitment E-Recruitment can be done through: 1. The corporate website 2. Commercial job portals or job boards 3. Mass Mailing 4. Conducting Walk-ins  

19. RECRUITMENT AND SELECTION PROCEDURE AT FIRSTCRY

20. CHALLENGES IN E-RECRUITMENT Tier II & Tier III cities people don’t have enough access of internet so it creates problem in recruiting from there. The next challenge is that the people who are active on job portals they don’t read the JD’s before applying. C riteria of “ACTIVE”. For niche profiles may be you will not get enough resumes for sourcing. While doing sourcing from E-Recruitment, one can’t be sure about the verifiability of the resumes of candidates.

21. FINDINGS E-recruitment saves time. C onducting walk-ins for the profiles it takes less time to close the profile. E-recruitment helps company to reach many candidates in fraction of seconds. There is difference between line-ups and turn-ups .

22. RECOMMENDATIONS They should conduct the exit interview for the employees who are leaving. They should use other portals as well. O rganization must also perform recruitment through campus hiring for the profiles which are often in demand.

23. CONCLUSIONS The internet and e-recruitment therefore face a very bright future. Companies in the future will see e-recruitment as their main business tool; a tool with which they can control the job market . The paper era is rapidly coming to an end and electronics and computers are going to take over many processes in the international business world in particular.

24. Experience At I nternship Learnt how to use Naukri portal. Learnt how to do sourcing. I had worked on profiles like Business Development Executive for various location, Warehouse Executive, Data Entry Operator, Content W riter, Social M edia E xecutive. Coordinated Walkins for the profiles like .net , Android D eveloper and iOS D eveloper. Successfully closed five position among which one profile was open from last 8 months.

25. THANKYOU