food packaging and labeling

1. PRESENTED BY: SUNIL KUMAR M MBAL2027 SEMINAR ON FOOD PACKAGING AND LABELING SEMINAR TEACHER : DR. B. M. SHASHIDHARA MAJOR ADVISO R: DR. G. N. NAGARAJ A

2. PACKAGING According to UK Institute of Packaging, “A co-ordinated system of preparing goods for transport, distribution, storage, retail and end use” “A techno-economic function aimed at minimizing costs of delivery while maximizing sales”

3. India’s Rs 65,000 crore packaging industry is expected to grow at 18-20% to reach Rs 82,500 crore by 2016. India’s per capita consumption of packaging is only 4.3 kg per person per annum, as against Germany’s 42 kg and China’s 20 kg, which is very low compared to global standards. The food and beverage and pharmaceutical segments occupy the largest share in the packaging industry, accounting for 85 per cent and 10 per cent, respectively. INDIAN PACKAGING INDUSTRY

4. WHY FOOD PACKAGING? Changing demographic trends such as, Urbanization Increasing incomes Women in the workforce Nuclear families Single person households

5. Functions of Packaging 1. Promoting and Selling the Product 2. Defining Product Identity 3. Providing Information 4. Expressing Customer Needs 5. Ensure Safe Use 6. Protecting the Product

6. 1. Promoting and Selling the Product Attractive, colorful, and visually appealing packages have promotional value A well designed package is a powerful selling device because it helps the product stand out from its competitors

7. 2. Defining Product Identity Packaging is sometimes used to promote an image such as prestige, convenience, or status Can be a crucial part of the marketing strategy, particularly in advertising

8. 3. Providing Information Gives customer useful information on: directions for using the product its contents product guarantees nutritional value potential hazards

9. 4. Expressing Customer Needs When designing packages, companies analyze customer lifestyles and create packaging that meets their needs for size and convenience Packages often come in various sizes Family size Single serving

10. 5. Ensure Safe Use Proper packaging helps to eliminate potential injuries or misuse of a product Formerly glass containers are now plastic Childproof caps Tamper resistant packages Blisterpacks – packages with preformed plastic molds surrounding individual items arranged on a backing

11. 6. Protecting the Product Must protect during shipping, storage, and display Prevent or discourage from tampering Prevent shoplifting Protect against breakage and spoilage

12. REGULATIONS The packaging laws and regulations affecting food products are mainly covered under the Standards of Weights and Measures Act, 1976 Standards of Weights and Measures (packaged commodities) Rules, 1977 The AGMARK Rules relate to the quality specifications and needs of certain agricultural products.

13. The Prevention of Food Adulteration Act 1954 The Fruit Product Order 1955 The Meat Food Product Order 1973 The Vegetable Oil Products (Control) Order 1947 The Edible Oil Packaging (Regulation) Order 1948 The Solvent Extraction Oil. Deoiled Meat and Edible Flour (control) Order 1967 The Milk & Milk Products Order 1992 Infant Milk substitute, Feeding Bottles and Infant Foods Act 1992 REGULATIONS (Cont…)

14. FOOD SAFETY AND STANDARDS ACT, 2006 FSSA will be aided by several scientific panels and a central advisory committee to lay down standards for food safety. The law will be enforced through state Commissioners of food safety and local level officials. Everyone in the food sector is required to get a license or a registration which would be issued by local authorities. Every distributor is required to identify any food articles to its manufacturer, and every seller to its distributors

15. Food Safety and Standards Authority of India FSSAI is an agency of Ministry of Health and Family Welfare, GoI Responsible for protecting and promoting public health through the regulation and supervision of food safety. established under the Food Safety and Standards Act, 2006 which is a consolidating statute related to food safety and regulation in India The agency also has 5 regional offices located in Delhi,Guwahati, Mumbai, Kolkata and Chennai, 4 referral laboratories and 72 local laboratories located throughout India

16. Labeling Food labeling is a • tool to promote and protect public health by providing accurate nutritional information. • an instrument of marketing and product promotion. • label can reduce the information problem between producers and consumers, while also reducing search costs for consumers.

17. labeling is any written, electronic, or graphic communications on the packaging. A panel found on a package of food which contains a variety of information about the nutritional value of the food item. Objective of labeling • Brand Identification • Description • Promotion Cont…

18. labeling Main function is to inform customers about a product’s contents and give directions for use Protects businesses from legal liability if someone is injured while using the product

19. Three Kinds of Labels Brand Label – gives brand name and trademark or logo Descriptive Label – give information about product use, construction, care, performance, and other features Grade Label – states the quality of a product

20. FOOD SAFETY AND STANDARDS (PACKAGING AND LABELING) REGULATIONS, 2011 General Requirements: 1. Every pre-packaged food shall carry a label containing information. 2.The particulars of declaration required under these Regulations to be specified on the label shall be in English or Hindi 3. Pre-packaged food shall not be described or presented on any label or in any labeling manner that is false, misleading or deceptive or is likely to create an erroneous impression regarding its character in any respect; 4. Label in pre-packaged foods shall be applied in such a manner that they will not become separated from the container.

21. The disclosure of information on food labels in India is primarily governed by the Prevention of Food Adulteration Act of 1954, which focuses mainly on basic product information with less emphasis on health and nutritional information. Recent amendments regarding packaging and labeling of food under part VII of the Prevention of Food Adulteration Rules of 1955 mandate the disclosure of health and nutritional claims on food labels along with basic information. Chapter IV, paragraph 23 of the FSSA clearly states that no person shall manufacture, distribute, sell, or expose for sale, nor dispatch or deliver to any agent or broker for the purpose of sale, any packaged food product that is not marked and labeled in the manner specified by regulation.

22. Contents in a food label As per the Indian Regulations a food label must have Product name and category of food An ingredient list in descending order of weight Logo for Vegetarian / Non Vegetarian Food Nutrition facts panel or information which includes energy, protein, carbohydrate (sugars) & fat The shelf life (Use by or Best before date) Storage conditions The name & address of the manufacturer, packer and / or seller The country of origin (in case of imported foods) The weight Instructions for use.

23. Health claims establish a relationship between a food & disease or medical condition. For example claims like ‘Good for Heart’, ‘Good for Growing Children’ etc. Nutritional claims quickly inform a consumer of nutritional value of a product for example ‘Low Fat’ or ‘Zero Cholesterol’.

24. Certain categories of food are exempted from the labeling requirements For example, foods served in hotels, hospitals, by vendors like Halwaii's etc. Other food products include raw agricultural commodities like rice, wheat, cereals, sugar, salt, non-nutritive products like tea, coffee, spices, processed and pre-packaged assorted vegetables and fruits, products that comprise single ingredients like papad , pickle.

25. Labeling of food containing genetically modified (GM) content On January 1, 2013 India joined a select band of countries where food containing Genetically Modified (GM) content must be labelled as such. The Legal Metrology (Packaged Commodities) Rules, 2011, say "every package containing the genetically modified food shall bear at the top of its principal display panel the letters 'GM'."

26. The packaging industry is the world’s third largest industry sector, next only to food and petrochemical industries. It is also among the top five industries in almost all countries, with its annual growth rate of 3-5%, which is a range even higher than the GDP’s growth rate in almost all countries. Present day innovations and responses to changing consumer preferences and demands have extended functions of packaging from mere protection to include promotion, information, convenience, initiation and handling. Packaging becomes an added P to the 4 Ps of marketing (product, price, place, promotion), particularly in terms of facilitating branding, product differentiation and identity which is best communicated at the point of purchase Conclusions

27. Major players