Food Product Development Process, Design & Strategies"

Food Product Development Process
▪︎ Stages
▪︎ Flow Chart
Product Design
Strategies of Food Product Development

1. Topic " Food Product Development Process, Design & Strategies" 1

2. Contents Food Product Development Process ▪︎ Stages ▪︎ Flow Chart Product Design Strategies of Food Product Development 2

3. Food Product Development Process 3

4. Prod uct De velopment 4 Product development is the process of creating new or modified food products The aim of product development is to increase sales and maintain a company’s competitiveness. The process of product development involves a complex series of stages, requiring the combined talents of many specialists to make it successful The products should fill a gap in the market.In addition, consumers must be tempted to buy the new products in preference to similar products

5. 5 The food product development process consists of following 8 steps: Idea generation Evaluation & Screening Market research Product specification Feasibility study Production process development Prototype development & testing Launch & Commercialization

6. Idea Generation 6 New product development process start with an idea. This idea can come from any place or any source Typically a company generate hundreds of Idea by brainstorming Still, a handful of good ideas come to an end, and there are two sources of Idea generation from where we get an idea

7. Internal source- the company finds new ideas interior utilising research and development and also, from the contribution from its employees External source – new ideas from external sources such as distributors, suppliers and competitors. But the most important external sources are customers because the new development process should focus on creating customer value 7

8. Evaluation and Idea Screening 8 The next step in NPD is idea screening However, Idea screening means flattering the ideas to pick a good one. In Idea generation, we find different ideas, and in this stage, we screen to choose a good one The reason is that product development cost rice greatly in later stages; therefore, the company e would like to go ahead only with the ideas that will turn into profitable products dropping the flawed ideas

9. Market Research 9 In this research, the company will know about consumer preferences and also the acceptance of products. all the primary and secondary markets study used to collect data. Primary research – is a method of taking surveys and getting original data Secondary research- analysing the data gathered in the primary survey investigating what found in the primary study

10. Taking a survey to ask consumers what they want, what they need and whether they will accept the product Also, The survey conducted to gather data & analyse , focusing on groups, gender, age, economic status, & geographical location, the research conducted to collect data Market research concludes that the products survive in the market or not The company can decide whether to continue or discontinue the product 10

11. Product specification 11 The product specification method is a lengthy and complicated process The process includes a description of a new product’s characteristics, including product description (forms and style), features and attributes such as flavour , texture, nutritional value etc Further, Consumer benefit includes nutrition, cost, convenience, quality

12. Pricing strategy - Pricing strategy includes selling the product price depending on the cost of competitive products, target market, and the ability to pay, company image, and product benefits 12

13. Feasibility study of Product 13 The feasibility study conducted to check the viability of new products In addition, The product should be technically and financially feasible Determine whether the sales forecast’s production cost will achieve its break-even point and ability to make the new product using existing resources—availability of ingredients, new processes, cost of ingredients, microbiological safety test

14. Production Process Development 14 A new product can be unique and different from the existing line or a simple line extension So, according to that, the process is to developed. Involves converting factory to accommodate new product; If the product is new, equipment and factory layout need to alter, involving raw materials , equipment, processing, quality management, packaging, labelling, and storage

15. Food Product Prototype development and Testing Prototype development is necessary to get an idea about large scale processes. Large scale production helps to manage production and storage Prototype testing- Testing of a new product carried to see if it satisfies food standards. After the prototype undergoes testing, commercialization (full-scale production and manufacturing) take place Quality testing -checks the effectiveness of quality management parameters and hygiene standards 15

16. Sensory evaluation test market of field based on texture flavor , color and Aroma Packaging test – Test conducted to determine effectiveness handling storage durability e interaction effect of packaging. Storage trials to stimulate distribution retail in-home storage condition safety and quality after storage and establish shelf life 16

17. Launch and Commercialization 17 Finally, the launching of the product in the market. Commercialization of developed product into the market and doing its marketing and advertisement is the next process. However, to check whether the launched product making enough sales and generating profits is required.

18. Flowchart of New product Development 18

19. Product Design 19

20. New product design and development 20 A ‘new’ product is simply one that has never been designed and made before. It may be a new flavor, a modification to a standard product, such as improvement, new pack size or cost reduction, or an addition to an existing range of products

21. Why design new products? 21 Food manufacturers launch many new products every year. The aim of the company is for consumers to try their new product, like it and then continue to buy it A recent survey of UK food and drink businesses, found that 52% of the respondents expect future growth to come through new product development.

22. New Product Design Food products are developed: in response to consumer trends and consumers’ needs and wants; to stay in competition with other companies to increase profits to make use of up-to-date food processing technologies which give rise to new or more economical products to meet particular markets, such as economy or luxury products, or to create new markets in response to healthy eating initiatives such as reducing salt, fat or free sugars in food to produce ‘own brand’ copies of other manufacturers’ products 22

23. How do manufacturers get ideas for new products? 23 Manufacturers use many different methods to come up with ideas for new products. These may include: looking at existing products – a company’s own, or their competitors’ responding to suggestions, comments or consumers’ complaints, ethical or environmental concerns examining cultural and religious influences, including customs at festivals and celebrations pressure from government or health organizations to reformulate products and reduce the salt, fat or free sugars.

24. 24 Strategies of Food product development

25. Strategies of FPD : Product strategy development Product design and process development Product commercialization Product launching 25

26. Product Strategy development Activities of product market, technology and research are vital out comes You will have product concept ,product design specification, product design report and initial product design Prototype product Make discussion about physical, chemical , microbial and sensory aspect Various tests can be performed to get knowledge about product 26

27. 27 Process Design and Product Development Product design must be scientific and artist. Product design must increase the aesthetic sence regarding the product Product developer also increase the sensory values Improve esthetically as chemical composition Describe produt uniqueness

28. 28 Product Commercialization In product commercialization we do business analysis and marketing In product commercialization design team and functional group work

29. 29 Quality maintenance Quantity maintenance Distribute quality which is required and needed Always understand market place Distribute your product properly Always try to reduce risk Try to reach your predicted sale and profit Key elements of Product commercialization

30. 30 Product Launching More expensive and risky stage of product development Where you have maintain competition and social ecnomical factors as well as completion Then to encourage saler and retailed to buy this product Continuous evaluation to improve the product as improvement is the key of success

31. Conclusion: Food product development is an important driver of growth in the global food industry. It provides consumers with new and improved product solutions while catering to the population’s ever-evolving preferences and needs. 31

32. Reference s 32 https://nzifst.org.nz/resources/foodproductdevelopment/Chapter-2-6-4.htm Innovation Management and New Product Development New Food Product Development (3rd edition) Handbook of Food Product Design ( Volume 2)

33. Thank You 33