Forever 21

1. Forever 21 Marketing mix BY HANISHA MOTWANI

2. introduction American chain of Fast Fashion Retail Brand Founded in the year 1984 with its first store in Los Angeles. By 2015, the Brand has grown to sell their clothing lines in over 700 stores in the America, Asia, the Middle East, and the UK They are known as the Fast Fashion retailers as they are able to quickly move the designs from Catwalks, Fashion Shows to the mainstream consumers Forbes Magzine ranks Forever 21 number 95 in America’s Largest Private Companies.

3. Range of products offered APPAREL BAGS BELTS SHOES JEWELLERY SUN GLASSES BEAUTY PRODUCTS HAIR ACCESSORIES For: Men, Women & Kids

4. TARGET MARKET

5. QUALITIES OF A GOOD BRAND NAME Suggests Product’s Benefits & Qualities: To be Eternally 21! It is easy to pronounce, recognise & remover No brand name with similar combination Can be legally protected

6. Major competitors DIFFERENTITING FACTOR FOR FOREVER 21? MAJOR CONCERN?

7. FOREVER 21: The Social Media Hub

8. FACEBOOK 13,143,594 likes Last posted updated: 9 mins ago TWITTER 2.24M Followers Last post updated: 2 hrs ago

9. YOU TUBE Followers: 47,748 Last Post: 4 months ago Needs Improvement!! Mobile App

10. Sales promotion

11. Public relation Launch of the Flagship Store @ 313 Somerset Invited VIP & Celebrities for ribbon cutting ceremony Invited Media to cover the event Performances by Stilt Walkers & Hip Hop dancers Photo Shoot by popular local Bloggers Fashion Parade showcasing their cool outfits

12. Suggestions: offline media: billboards MAGZINE ADDS

13. MISSION STATEMENT To provide shoppers with an unprecedented selection of today's fashions with affordable prices . They are known as "always changing and always in style"  TAGLINE

14. Price comparisons: FROM S$2.00 TO S$100.00 FROM S$5.00 TO S$320.00 FROM S$2.00 TO S$290.00

15. PRICING STRATEGIES PRODUCT BUNDLE PRICING PROMOTIONAL PRICING PSYCHOLOGICAL PRICING

16. SUGGESTIONS!!! OPTIONAL PRODUCT PRICING

17. DISTRIBUTION CHANNELS One Level Distribution Channel: Speciality Store Zero Level Distribution Channel: Mobile App

18. LOCATIONS IN SINGAPORE FORVER 21 Forever 21 SMRT Orchard Station Forever 21 Sports Hub Kallang Wave Mal Forever 21 Vivo City Forever 21 313@Somerset

19. AMBIENCE OF THE STORE Easily accessible, located in Malls and Shopping Markets White lighting and floors sparking Products organised basis on Price as well as categories Trial Rooms available in all stores Eye Catching Visual Merchandising Rock & Fusion Music at optimal volume

20. Learning from the mistakes