Frederick herzberg-dual factor theory of motivation

Frederick Hertzberg - dual factor theory of motivation

1. FREDERICK HERZBERG DUAL FACTOR THEORY OF MOTIVATION BY : DR. RENU JAIN

2. FREDERICK HERZBERG Frederick I rving Herzberg: April 18 th 1923 – January 19 th 2000 in Massachusetts. He was an American psychologist. One of the most influential names in business management for introducing. Job enrichment The motivator-hygiene theory.

3. About Two Factor Theory Of Motivation Frederick Herzberg’s well known Two-Factor Theory was designed in year 1959. Based on two hundred Engineers & Accountant feedback collected in the USA regarding their personal feelings towards their working environmental. Herzberg defined two sets of factors in deciding employees working attitudes & level of performance, named Motivation & Hygiene Factors.

4. What is motivation…. ?

5. Two Factor Theory Of Motivation Motivation factor :- Work condition related to the satisfaction of the need for psychological growth. Hygiene Factor :- Work condition related to dissatisfaction caused by discomfort or pain.

6. Motivational & Hygiene Factor Motivation Satisfied Intrinsic Rewards Hygiene Dissatisfied Extrinsic Rewards

7. SATISFACTION : Which is mostly affected by the “motivator factors”. Motivation factors help increase the satisfaction but aren’t that affective on dissatisfaction. DISSATISFACTION : It is the results of the “hygiene factors”. These factors, if absent or inadequate, cause dissatisfaction, but their presence has effect on long-term satisfaction.

8. INTRINSIC REWARDS Achievement Recognition Personal Growth Responsibility Career Advancement Motivational Factors

9. EXTRINSIC REWARDS Rate of pay Company policies Job security Fringe benefits status Hygiene Factors

10. Implementation At Different Proffestion High Hygiene + High Motivation High Hygiene + Low Motivation Low Hygiene + High Motivation Low hygiene + Low Motivation

11. Implication Of Two Factor Theory This theory emphasize upon job-enrichment so as to motivate the employees. The job must utilize the employee’s skills & competencies to the maximum. Focusing on the motivational factors can improve work-quality.

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