Frooti final ppt

Cold Drink / Frooti

1. Mango Frooti By:- Sagar Raj

2. 9/6/2017 2 History Launched in 1985 in TetraPak packages by Parle Agro India Pvt. Ltd. First Tetrapak Concept Drink. Marketing manager of Mango Frooti is Madhur Pandey . He said “ Frooti is India's legendary and iconic mango drink ”

3. 9/6/2017 3 Contd … Tagline “Mango Frooti - Fresh and Juicy” - huge brand recall value for consumers - helped the brand strengthen and consolidate its position as the market leader .

4. 9/6/2017 4 Ad. Agency Brand :  Frooti Past Agency:  TBWA, Everest, Percept and Grey earlier handled advertising.   Current agency:  Since 2007, creative duties being handled by Creativeland Asia.

5. 9/6/2017 5 Ad Director Executive Creative Director : Sajan Raj Kurup Executive Creative Director : Vikram Gaikwad Creative Director : Rajat Dawar Creative Director : ravi shanker Executive Creative Director : Anu Joseph Copywriter : Sajan Raj Kurup

6. 9/6/2017 6 Brand Ambassador

7. 9/6/2017 7 Advertisement

8. 9/6/2017 8 Logo Changes 2000 F rooti changed its positioning to target Young adults who would otherwise go for bottled Cola drinks. 1985 Parle Agro launches F rooti , India’s first fruit drink brand in Tetrapak Format.

9. 9/6/2017 9 2002 To cater different occasions and family Size. Frooti launched First ever PET bottled Fruit drink in India, in 250ml, 500 ml & 1 liter packs. 2004 Making inroads into the lower income group. Frooti launched a triangular tetra classic aseptic Priced at Rs 2.50. 2011 Implemented long-term strategy. Revamped its positioning to target young-at-heart which essentially include all- kinds, young and adults Contd …

10. 9/6/2017 10 Brand Pyramid

11. 9/6/2017 11 Brand Performance Frooti has Packaging Combination of 7 layers of Paper. Plastic and Aluminium : Plastic Layer- Waterproof & Light Aluminium Layer-Protects from light. Oxygen and Odor Paperboard-Helps the Pack to Stand up and Maintain Shape Tetrapak .

12. 9/6/2017 12 Contd … 2 layers of paper-Enhanced Shelf Life & Prevents Tamper-proof Emotion Icons. Mango Emotions known as Mangoticons are printed in 200ml Frooti Packs. 21 Different Mangoticons are available in markets.

13. 9/6/2017 13 Brand Feelings Frooti Commercials Created Fun and Exuberance

14. 9/6/2017 14 Brand Judgment

15. 9/6/2017 15 Brand Resonance

16. 9/6/2017 16 Banners

17. Thank You