fruit juice presentation for Bachelor of business administration

Fruits is 100% pure juice made for the flash of fresh food or more hole through depending on the type used it is not permitted to add sugars , sweeteners,flavouring and colouring to fruit juice.
Fruit juices are usually describe as:
# from concentrated
# not from concentrated
# freshly squeezed
Fruit juice for concentrated-
Juice is extracted from the fruit and the water content is reduced by evaporating of the water naturally present in the country of origin.
The concentrated juice is usually frozen and shipped to the country of use for packing. Fruit juice packers than reconstitute he juice by adding pack the water.
Not from concentrated juice-
Juice is extracted from the fruit in the country of origin and then lightly pasteurised and frozen ,chilled or asspectically transported to the country where it will be packed
Fresherly squeezed juice-
Juice is extracted from the fruit and use immediately.
Shelf life-
Uses have different self live depending on the packing process used long life uses usually keep for 6 to 12 month while the packaging is kept shield and because of the pasteuristion process applied and packing method do not required chilling. Salt like juice is have a self life of up to 30 days and must be kept chilled.
In the UK fresherly squeezed fruit juice must have a self life of no more than 14 days and undergo little or no pasuration treatment they are usually packed and deliver to retailer within 24 hours.
In 2023 69.3% of juice sold in the UK was chilled with the remaining sales made up by ambient products. The majority of sales in that year we are in board cartoon/bag inbox packaging (55.6%).
59.7% of juice sold in the UK in 2003 was from concentrated.
Is fruit juice good for me?
Yes, fruit juice contains valuable nutrition include vitamins and minerals that contribute to a healthy diet.
Are smoothies fruit juice ?
smoothies usually contain crused fruit, theories and fruit juice to produce a premium fruit juice product.A smoothies main contain additional ingredients such as yoghurt or milk-all Indians must be labelled.
How are fruit juices regulated?
Fruit juices are controlled by government legislation in the form of the fruit juices and nectars regulation.
Ingredients-
*Sales or juicy bits
*Vitamin c ( ascorbic) acid

1. Marketing management
or

fruit juice

3. General Company Description

» Name of the Business

Fresh Juice Bar

+ Logo

Fres
Juicebar

4. * Startup date of the business
| planned to start the business 01/02/2017 onwards

* Legal form of ownership
Sole proprietorship

» Vision Statement

“To be perceived as the provider of the most
delicious, convenient and healthy grab and

5. * Mission Statement

“To provide a healthy, tasty and refreshing
experience with my 100% natural fruit juices. To
serve and satisfy the nutrition needs of health
conscious consumers through the high quality of
my products.”

6. * Objectives

1,

healthy products that will differentiat

Become as the Best New Juice Shop in the
Monaragala city

Improving the customer satisfaction through
the good quality of products

Turn in profits from the first year of
operations.

The creation of unique, innovative and

ige shops -

7. Products
Orange Juice
Papaw Juice

Melon Juice
Soursop Juice

VP wn

Pomegranate Juice

8. Marketing Plan

* Product

My product is unique because it is a healthy
alternative to fast food. Juice is based on 100%
natural ingredients, no preservative added.

+ Price

1. Orange Juice Rs.60
2. Papaw Juice Rs.60
3. Melon Juice

9. + Place

As the place is closer to the hospital and the
school | can have a continuous supply of an
assured group of customers

+ Promotion
Websites, posters

10. + Customers

=

Kids/Teens — More experimental /Youth —
Experimental and more buying

Working People
Housewives
Elderly people
Patients

School, Colleges
Hotels, Restaurants

Din NIN

11. + Competitors
My main competitors are:
1. Milano Fruit juice

2. Juice bar

12. * SWOT Analysis
* Adequate availability of raw materials
Strengths * Price, a competitive advantage

* Natural Product
* Delivery service

« Seasonal availability of fruits

« Brand acknowledgement
Weaknesses
« Late entry into the market
* Participation with a growing industry.
Opportu nities * Competitive advantage over carbonated

soft drinks.

+ Unstable government policies
High competition

13. Operational Plan

+ Suppliers

Location Price/unit
Rs/kg
| Papaw | Thiwanka Fruits Monaragala 120

Thiwanka Fruits Monaragala 160

Thiwanka Fruits Monaragala 120

Thiwanka Fruits Monaragala 150
| Soursop | Thiwanka Fruits Monaragala 200

\

14. Personal Plan

* | do not go for a complex personnel plan.
Throughout the first year only | will work and
from the second year | hope to get the help of
my mother.

15. Financial Plan

* | own the building and Rs. 945000 is needed
for the initial investment. For that | will put Rs.
500000 in the form of building and rest of the
capital (445000.00) will be taken as a bank
loan with 10 % interest

16. * Initial Investment

+ Initial Balance Sheet

+ Break-even Analysis

* Pro Forma Financial statement
+ Cash flow statement

+ Balance Sheet

ME |

* Sales Forecast

AAN

17. Key Resources Channels
Fruits Website
Machinery Posters

Revenue Streams
Selling drinks

18. PELA
Thank you
IL