Full Sail_Morales_Michael_SMM_2024-05.pptx

Personal Brand Presentation

1. My personal brand Michael Morales Full Sail University Post and Portfolio May 19 th , 2024

2. Career Category: Starting a New Career Short Term Career Goal : Immediately After Graduation, 2026 - Earning an entry-level coaching or marketing position at Spooky Nook Sports or at any sports facility, (preferable basketball related). Establish a good relationship with at least 20 coaches, real good basketball officials, or well establish market managers or project coordinators before graduation. Expanding my personal brand to reaching 5-10 sports facilities. Long Term Goal : Is to establish my own sports facility, (2032)

3. Profession Occupation: Sports Marketing Potential Job Titles: Market Manager Umpires, Referees, and Other Sports Officials Coaches and Scouts Agents and Business Managers of Artists, Performers, and Athletes Source: Onetonline. Career Site

4. Target Audience Middle and High Schools and students AAU Programs Training Camps

5. Competition Michael Morales Work Experience Less than one-year experience in the sport marketing. Two-years experience in delivering retail. Education Currently enrolled in Full Sail University , going for a bachelors in Sports Market and Media. Skills Two-years playing semi-pro basketball for the Central Pennsylvania Kings, (One as a player-coach). Two-years experience as a PIAA basketball official. Overall Online Presence 0-connections, no banner, no detailed summaries, ok headshot, no notable skills or traits Grade: 20 out of 100 Alister Godinho Work Experience Two-years experience as an Account Management Two-years experience as a Data Analysis Education Graduated from St. Blaise High School Skills Advertising Statistical Data Analysis Agile Methodologies Overall Online Presence 45+connections, designed banner, organized summaries, good headshot, skills are notable Grade: 60 out of 100 Source: LinkedIn.com

6. Identity Core Values Loyalty Leadership Honesty Making a Difference Consistency Vision To see people do better within themselves.. Passion Basketball competition Super-Power Bringing people together for a common cause Golden Circle Why? To display that anything is possible. How? Using basketball as a tool to coach, train, and mentor others. What? Inspiring others to reach personal goals to achieve in life. Source: Core Values, Start with Why

7. Promise & Position Promise I help individuals find potential confidence in themselves and help develop abilities through coaching and training the basics in the game of basketball. With this , individuals can perform and compete at a high-level, (college/pro level) able to showcase basketball abilities and good knowledge of the game. Scouts are searching for well-trained individuals who are coachable and has a great understanding in the basics. Position Confident to understand

8. Networking Industry Events Artsfest City of Harrisburg Date: May 25-27, 2024 Location: Harrisburg Riverfront Park Objective: Meet and greet marketing managers to get an understanding on the why and the how on the event. Future Stars 8 th Annual Father’s Day Classic Date: June 25-26, 2024 Location: 798 Airport Rd. Palmyra, PA Objective: Engage with other marketing manager to gain marketing knowledge. Team Pennsylvania AAU Basketball Been part of the team for six years. Harrisburg, PA Objective: Get to know players and other coaches, so I can network my personal brand. Elevated Pitch We all know sports are everywhere, but I can develop content for coaches and programs to let others know that there is a training or practice event happening at a specific location. I can also create highlight videos for player so, players can post their highlights on their social media platform for collages to view Source: Google, Sports Marketing and Media Mentorship In search of a well-experience marketing manager to help show me the ropes.

9. Digital Marketing Online ID Calculator Results Volume: Zero Relevance: Low Purity: Low Diverity: Low Validation: Low Archetype Brand: Hero Description: A strong and courageous individual, who inspires others to believe in themselves and conquer any task at hand. Source: Kaye Putnam, BrandYourself.com, Online ID Calculator Quiz Digital Marketing Strategy to Improve Online ID Calculator Scores While Exuding Brand Archetype Areas to Develop: Volume and Purity Creating highlight and picture content of my daughter playing high school basketball, as she is making her way back to the game after completely tearing her ACL and blowing her knee during her 7 th grade school year, (2022). Sharing her story and other potential athlete’s stories on my FB and Instagram, as well on their social media platforms to inspire others and give them the strength and courage to overcome the task at hand.

10. Professional Development Technical Management : (Store, Resource, and Retail) Task : Creating and developing content and manage the why, how, where to showcase the content. Organization : Different AAU programs, (Team Pennsylvania) Date : December 2024 Web/Graphic Design Task : Get familiar with web designing programs. Organization : Canvas and Adobe programs Date : Summer 2024 Transferable Communication : (Socializing) Task : Open to more discussions with people on social media platforms. Organization : Facebook, Instagram, and LinkedIn Date : June 2024 Writing Skills Task: Practice creative writing for programs, players, or businesses Organization : Canvas or Adobe, WordPress or Squarespace Date : June 2024

11. Reference Putnam, Kaye. (n.d.) Archetype Brand . Retrieved from {https://www.kayeputnam.com/brand-archetypes/} Ford, Henry. (n.d.) Book Yourself Solid Illustrated . Retrieved from {https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1} Online ID Calculator Quiz. (n.d.) Sinek, Simon. (n.d.) The Golden Circle . Retrieved from {https://simonsinek.com/golden-circle/} Sinek, Simon. (n.d.) How Great Leaders Inspire Action . Retrieved from {https://www.youtube.com/watch?v=7zFeuSagktM} OnetOnline. (n.d.) Godinho, A. (n.d.) LinkedIn