Functions of advertising and Objectives of advertising

Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING

1. Functions of Advertising Ms. Rajlaxmi Bhosale

2. Functions of Advertising

3. FUNCTIONS OF ADVERTISING

4. FURTHER EXTENSION OF FUNCTIONS Distinguish from the competitors

5. FURTHER EXTENSION OF FUNCTIONS Product expansion-brand extension

6. FURTHER EXTENSION OF FUNCTIONS Encourage loyalty

7. FURTHER EXTENSION OF FUNCTIONS Reduce cost

8. FURTHER EXTENSION OF FUNCTIONS HELP IN BRANDING

9. Previewing New Trends Previews Inform about the virtues of new products, services and ideas motivate consumers to obtain them because they don't want to be left out.

10. Create Demand Demand for specific products, services and ideas through ad campaigns

11. PRICING Educating consumer competitive prices relative to the current market

12. Advertising: Functions

13. Objectives of advertising Enter new markets Develop brand equity

14. Advertising: Role in Marketing

15. Advertising: Role in Marketing Corporate image Build confidence Create identity Publicize the strength

16. Advertising: Role in Marketing Corporate image

17. Advertising: Role in Marketing Corporate image

18. Advertising: Role in Marketing Corporate image

19. Advertising: Role in Marketing Corporate image

20. Advertising: Role in Marketing Corporate image

21. Advertising: Role in Marketing Corporate image

22. Advertising: Role in Marketing Corporate image

23. Advertising: Role in Marketing Face Competition Fight with current, potential and emerging competitors Making the market more competitive and offer the benefits to the customers

24. Advertising: Role in Marketing Create Awareness Recognizing need Determining quantities and features of the product Making the product popular

25. Create Awareness

26. Create Awareness

27. Create Awareness

28. Create Awareness

29. Create Awareness

30. Create Awareness

31. Create Awareness

32. Create Awareness

33. Create Awareness

34. Create Awareness

35. Create Awareness

36. Create Awareness

37. Create Awareness

38. Create Awareness

39. Create Awareness

40. Create Awareness

41. Create Awareness

42. Create Awareness

43. Create Awareness

44. Create Awareness

45. Create Awareness

46. Create Awareness

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48. Create Awareness

49. Create Awareness

50. Create Awareness

51. Create Awareness

52. Create Awareness

53. Create Awareness

54. Advertising: Role in Marketing Cost effective Considered as cost effective promotional tool as compared to other promotional tools

55. Cost Effective

56. Cost Effective

57. Cost Effective

58. Cost Effective

59. Cost Effective

60. Cost Effective

61. Advertising: Role in Marketing Distribution Support channel members Assist Distribution Efforts Making awareness at each point of distribution

62. Distribution

63. Distribution

64. Advertising: Role in Marketing Promotion Promoting the products Making the products user friendly

65. Promotion

66. Promotion

67. Promotion

68. Advertising: Role in Marketing Product Giving information about product Explaining the product features Making the customers understand various usage of the product

69. Product information

70. Product information

71. Product information

72. Product information

73. Product information

74. Advertising: Role in Marketing Quality Assurance Giving information about product quality Avoiding deceptive ads Avoiding to attract buyers due to false advertising

75. Product quality

76. Product Quality

77. Advertising: Role in Marketing Pricing of the product Awareness about product pricing Making then understand that it is the right price Information about price changes

78. Product Pricing

79. Product Pricing

80. Product Pricing

81. Advertising: Role in Marketing Product differentiation Distinguish the product from other products

82. Product Differentiation

83. Product Differentiation

84. Product Differentiation

85. Product Differentiation

86. Product Differentiation

87. Product Differentiation

88. Advertising: Role in Marketing Achieving economies of scale Solving seasonal fluctuations Message reaches at much lower cost

89. Advertising: Role in Marketing Creation of Good Will

90. THANK YOU!