Fundamentals of Digital Marketing unit 1.pptx

Digital marketing, or online marketing, strategically promotes brands, products, or services using various digital channels and technologies. With the rise of the internet and mobile devices, businesses now have huge opportunities to reach a global audience.

1. Fundamentals of Digital Marketing UNIT- I

2. Digital Marketting Digital marketing refers to the use of digital channels , platforms , and technologies to promote products, services, or brands to reach and engage with potential customers . It encompasses a wide range of online marketing tactics and strategies aimed at connecting businesses with their target audience and driving desired actions, such as sales, leads, website traffic, or brand awareness.

3. KEY COMPONENTS AND TECHNIQUES INVOLVED IN DIGITAL MARKETING INCLUDE Search Engine Optimization (SEO) : The process of optimizing websites and content to improve their visibility in search engine results pages, making it easier for users to find relevant information. Pay-Per-Click (PPC) Advertising: Online advertising model where advertisers pay a fee each time their ad is clicked. It's often used for search engine advertising (Google Ads) and social media advertising (Facebook Ads).   Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Content can include blog posts, articles, videos, infographics, and more.    

4. Social Media Marketing : Utilizing social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., to connect with audiences, build brand awareness, and promote products or services. Email Marketing : Sending targeted emails to prospects and customers to nurture relationships, provide updates, and promote products or services. Influencer Marketing : Partnering with influencers or popular figures on social media to promote products and reach their dedicated followers. Affiliate Marketing : Collaborating with affiliates who earn a commission for driving traffic or sales to a business through their marketing efforts.   Online PR and Reputation Management : Managing a brand's online reputation and using public relations tactics in the digital space.   Web Analytics and Data Analysis : Utilizing various tools and metrics to measure the effectiveness of digital marketing campaigns and make data-driven decisions.

5. Advantage and Disadvantages of Digital Marketing For Consumer

6. Advantages and Disadvantages for Business

7. Example: Ordering Food Online Imagine you're hungry and open Swiggy or Zomato on your phone. Push Notification : You get a message – “50% OFF on your favorite Biryani! Order now.” 👉 This is mobile marketing using data-based targeting. Email or SMS Offer : You receive an email – “Exclusive Weekend Deal for You – ₹100 OFF.” 👉 This is email marketing with personalized offers. Google Search : You Google “Best pizza near me,” and Domino’s ad appears on top. 👉 That’s search engine marketing (SEM) with paid ads. Social Media Post : On Instagram, you see an ad where a food blogger reviews a new restaurant. 👉 That’s influencer marketing and paid social ads . App Reminder : You abandon your cart, and the app sends a notification saying “Still hungry? Complete your order now.” 👉 This is remarketing and automation .

8. Targeted ADV 1. Online Shopping You browse a product on Amazon , and later see the same product ad on Instagram. 👉 Remarketing + Social Media Ads 2. YouTube Video Ads Before watching a video, you see an adv for a new phone. 👉 Video Marketing + Targeted Advertising 3. Google Maps Listing You search “coffee shop near me,” and a café with good reviews and photos shows up first. 👉 Local SEO + Google My Business

9. 4. Netflix Recommendations Netflix suggests movies based on what you’ve watched. 👉 AI-based Personalization + Predictive Marketing 5. Online Courses & Webinars You see a LinkedIn post: “Free Digital Marketing Webinar – Register Now.” 👉 Content Marketing + Lead Generation 6. Festive Sale Emails Myntra sends a Diwali Sale email with a countdown timer. 👉 Email Marketing + Urgency Tactics 7. Instagram Influencers A fitness influencer promotes a protein shake brand in a reel. 👉 Influencer Marketing

10. 8. Mobile App Notifications Swiggy sends a 20% off coupon at lunchtime. 👉 Push Notification + Location-based Targeting 9. Spotify Wrapped Spotify shows your yearly listening habits and lets you share it. 👉 User Engagement 10. QR Code Promotions A poster at a café says “Scan to follow us for offers.” 👉 Offline-to-Online (O2O) Digital Marketing