Gage Simmons Personal Brand Exploration!

Exploring Personal Brand

1. PERSONAL BRAND
EXPLORATION
•Gage Simmons
•Project & Portfolio 1
•Sports Media and Marketing
•February 11
th
, 2025

2. CAREER
GOALS
Long term career goal: Establish a Sports
Media Company that offers
unbiased/genuine analysis of happenings
in the sports world.
Career Category: Starting Career
Short Term Career Goal:
Immediately After Graduation, 2026
➢Land an entry level media
position at an accredited sports
media company.
➢Attend at least 10 different
industry events by April 30, 2026

3. PROFESSION
Occupation
Sports Marketing and Media
Potential Job Titles
Content and Social Media Specialist
Sports Analyst/Reporter
Marketing Coordinator

4. T AR GE T
A U DI E N C E
Recruiting Managers for reputable Online Media Brands and Broadcast Networks.

5. GAGE SIMMONS
•2 years of social media management
•Current student enrolled in Sports Media
and Marketing, B.S. at Full Sail University.
•Social Media Marketing
•Analytical Skills
•Leadership
•O connections, banner not yet customized,
professional headshot, not much
customized yet.
•4 years of sports casting experience.
•Current student enrolled in Sports Media
and Marketing, B.S. at Full Sail University.
•Sports Writing
•Sports Photography
•Adobe
•18 connections, banner image customized,
nice headshot, detailed profile and
experience summaries.
MAXWELL MESMAN
COMPETITION

6. IDENTITY
•Core Values
1.Balance
2.Freedom
3.Originality
4.Selflessness
5.Honesty
Golden Circle
•Why?
Restore the integrity of Media Coverage.
•How?
Providing genuine analysis that is not
swayed by popular opinion or trends.
•What?
Multimedia content for Sports Media
Professionals
Passion:
The world of sports.
Superpower:
Perspective mastery. To understand not just what
people think, but why they think it, helping build
deeper connections and approach problems
from every angle.
Vision:
Inspiring sports fans to become critical
thinkers, valuing data and facts over media-
driven opinions, and nurturing an
environment where individuality and
informed perspectives thrive.
Guiding Principle:
Continuous Improvement. 1% each day.

7. PROMISE &
POSITION
Promise:
I focus on delivering unbiased, analytical
content backed by real data. No agendas,
no narratives—just the facts. My goal is to
help you see the game through a lens of
pure insight, so you can trust what you’re
watching, not the story being told.”
Position: Data-driven Analysis

8. NETWORKING
•Industry Events:
•2025 Tampa Bay Lightning Sports and Entertainment Career Fair
•February 25th in Tampa, FL.
•Meet with Sports and Live Event Organizations in the Tampa Bay area
•Feast on The 50
•Date: TBD, Orlando, FL
•Gain actual work experience by volunteering for the event and more networking opportunities.
•Elevator Pitch:
Currently the Sports Media industry is fueled by personal opinions and narratives, I believe sports media
should be about the game, not the narrative. I provide unbiased, data-driven analysis that cuts through the
noise, giving fans the insights they need to make informed decisions. No agendas, no spin—just clear,
factual content that lets the numbers tell the story.
•Mentorship:
Seeking an individual with 10+ years of experience in the sports media industry (preferably multiple
different positions), that has a genuine love for sports and is willing to share knowledge.

9. DIGITAL MARKETING
•Brand Archetype: Maverick
•Description: All about breaking the rules, challenging the status quo, and
daring to be different. Maverick brands aren’t here to fit in—they’re here to
stand out, disrupt, and make their own rules.
•DMS for ID Scores:
•Focus: Volume & Purity
•Types of Content: Social Media Posts/Podcast. 30 min episodes covering
happenings in the sports world, through YouTube.
•Tools for Distribution:
•Instagram/X/TikTok: Graphics and informational posts.
•YouTube/Twitch: To produce the podcast/talk show.

10. PROFESSIONAL
DEVELOPMENT
Technical Transferable
SEO for Sports Content
•Task: Complete SEO certification
course
•Org: HubSpot Academy
•Date: Dec. 2025
Writing Skills
•Complete Sports Journalism
course
•Org: Udemy
•Date: Dec. 2025
Multiplatform Content Distribution
•Task: Set up HubSpot account and
complete Social Media Strategy
lesson.
•Org: HubSpot Academy
•Date: Dec. 2025
Time Management
•Complete time management
fundamentals course.
•Org: LinkedIn Learning
•Date: Dec. 2025

11. REFERENCES
•Sports, J. I. (2025, January 8). Top Sports Media jobs | Jobs in Sports. Jobs In Sports.
https://blog.jobsinsports.com/2024/09/10/top-sports-media-jobs-careers/
•Port, M., & Wallace, J. (n.d.). Book yourself Solid illustrated: the fastest, easiest, and most reliable system for getting more clients
than you can handle even if you hate marketing and selling. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml
•LinkedIn: Log in or sign up. (n.d.). LinkedIn. https://www.linkedin.com/
•Maverick Brand Archetype | Psychology-Driven Brand Strategy. (2024, January 24). Kaye Putnam | Psychology Driven Brand
Strategist. https://www.kayeputnam.com/brand-archetype-maverick/
•2025 Tampa Bay Lightning Sports & Entertainment Career Fair. (2001, February 25). Eventbrite.
https://www.eventbrite.com/e/2025-tampa-bay-lightning-sports-entertainment-career-fair-tickets-
1027976815327?aff=ebdssbcategorybrowse
•Florida Citrus Sports. (2024, November 13). Feast on the 50 presented by SouthState Bank - Florida Citrus Sports.
https://floridacitrussports.com/event/feast-on-the-50/
•Rawnsley, A. (2020, April 4). 7 Essential skills for working in sports media. Sportscaster Life. https://www.sportscasterlife.com/7-
essential-skills-for-working-in-sports-media/
•SportsCareerFinder. (2019, January 28). Sports Media - Networking - SportsCareerFinder.
https://www.sportscareerfinder.com/members/sports-media/networking/
•Pineda, A. (2024, September 10). The impact of social media on sports in the Philippines - Pinas culture. Pinas Culture.
https://pinasculture.com/the-impact-of-social-media-on-sports-in-the-philippines/