Gain potential customers through Lead Generation

Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

1. LEAD GENERATION

2. WHAT IS LEAD GENERATION? Leads are people who are potentially interested in buying your products or services. Lead generation lets you reach potential customers early in their buyer’s journey, so you can earn their trust, build a relationship, and be by their side until they’re ready to make a purchase.

3. TYPES OF LEADS New lead — any potential customer you know something about. Working lead — a lead with whom you are having an active conversation.

4. Nurturing lead — a lead who is not interested in buying right now, but may be in the future. unqualified lead — a lead who is not interested in what you have to offer. TYPES OF LEADS

5. Qualified lead — a lead who wants to do business. This is also known as a sales lead. TYPES OF LEADS

6. HOW TO GENERATE NEW LEADS Top of Funnel (TOFU) — full of new leads looking for solutions, but who may not be ready to buy Middle of Funnel (MOFU) — populated by potential customers who are showing significant interest in your brand’s offerings Bottom of Funnel (BOFU) — has the fewest leads in it, but these are the ones who are ready to do business THE MARKETING FUNNEL

7. MARKETING FUNNEL

8. TYPES OF LEAD GENERATION 1) Inbound lead generation: Inbound lead generation is the creation of content and campaigns that attract website visitors and convert them into leads 2) Outbound lead generation: Outbound lead generation is the sending or pushing of messages out to a target audience, regardless of whether they have asked for it or expressed an interest

9. MANAGING LEADS In lead management, your job is to help the leads learn more — about your product or service , about industry trends, and about successful customers they can relate to and be inspired by.

10. NURTURING LEADS Lead nurturing refers to the specific actions that give your new relationship what it needs to prosper. Some leads will want regular emails, some will want quick responses on social media, and others will want to call you up and have a conversation about your offerings.

11. SOFTWARE FOR LEAD MANAGEMENT Lead management software helps companies generate new leads and keep track of who they are, how to reach them, and how they were found in the first place.

12. SALES PIPELINES AND LEAD ROUTING SCORING AND GRADING Lead scoring and grading technology can automatically calculate a lead’s value to your company (score) and likelihood of becoming an active customer (grade). ROUTING LEADS Once your sales pipeline is full of high-quality leads, you’ll need to route them to your sales team. Lead routing is about assigning each lead to the sales rep best suited to guide them through a successful transaction.

13. CONCLUSION Great lead-generation strategies can help you find leads and nurture the qualified ones through the marketing funnel and into your sales pipeline. That’s the real definition of lead generation: it’s the difference between hoping for sales and actually setting things in motion so sales can happen. It’s a real commitment to business growth.

14. Presented by Vidhyalakshmi.V Sreeanjali Shahma Shirin. VK Vasanthamurugan Sabharish. DJ Sarvesh Thakur