GameBird Execution Plan for Telenor Pakistan.pptx

The GameBird Execution Plan outlines the strategic roadmap for launching and scaling the gaming platform.

1. The Brief (Requirements) Phase-2 Gaming Tournament Grand Finale Phase-1 Registration-Hype-Qualifiers Online Qualifier Round – City Qualifier (Café)

2. Step-1 (Registration + Prehype ) Online Registration Pre-Hype Digital + Standees Placement @ Cafés

3. Step-2 (Tournament Online Competition) Moderator engaged for the whole leg of tournament ( Mohsin SK) Online Registrations and Competition to be managed by Gamebird team along with Moderator Selection of winners for the qualifiers rounds. Intimation of Cafes to the winners Coverage of online competition (Selected locations and competitions for the final montage) Publishing the final list of winners

4. Step-3 (City Qualifiers QF’s Plan of action) Branding of the respective café walls, pillars, entrance, reception desk etc. (which ever is possible) Exclusive reservation of café for the day of event Live Stream / 3 Camera coverage Host to be engaged Engagement with Audience / Waiting participants Media Wall for interviews / testimonials Waiting Lounges / Audience / Live Streaming Reception Practice systems Playing Stations / Competition Zone Ideal Layout

5. Step-3 (Selection of café) Islamabad : WiredX Winner of online Poll FOC/Low Cost branding available Only payment for using gaming space will be paid 45 PC’s available (1.3 processors 8 GM RAM) Less seating space for waiting area (Audience + Participants)

6. Step-3 (Selection of café) Karachi : AY Winner of online Poll FOC/Low Cost branding available Only payment for using gaming space will be paid 40 PC’s available (1.3 processors 8 GM RAM) Less seating space for waiting area (Audience + Participants) Cluttered entrance and dirty environment Whole café i s designed in small meeting rooms instead of one big hall Renovation in progress

7. Step-3 (Selection of café) Karachi : Gooline Newly Build setup in Zamzama DHA FOC/Low Cost branding available Only payment for using gaming space will be paid 52 PC’s available (Core i5 4 th Gen processors 8 GM RAM Nvidia GTX 750 ti , 23” standard LEDs) Seating space for waiting area (Audience + Participants) Equipped Customized gaming accessories Same group G ooline is selected in LHR so get a good support as well

8. Step-3 (Selection of café) Lahore : Portal Newly Build setup in Phase4 DHA Asking for PKR 100,00 per month as branding fee On Top payment for using gaming space is PKR 150 higher than market 30 PC’s available (Core i5 4 th Gen processors 8 GM RAM Nvidia GTX 750 ti , 27” standard LEDs) Its build in Floors Seating space for waiting area (Audience + Participants) is available Good Café but not ideal for mass gathering or event

9. Step-3 (Selection of café) Lahore: Gooline Iqbal Town Branch Newly Build setup in Lahore FOC/Low Cost branding available Only payment for using gaming space will be paid 52 PC’s available (Core i5 4 th Gen processors 8 GM RAM Nvidia GTX 750 ti , 27” standard LEDs) Seating space for waiting area (Audience + Participants) Equipped Customized gaming accessories Same group G ooline is selected in KHI so get a good support as well

10. PRE HYPE & Registration 3 rd to 10 th May Duration Digital Medium 20 Teams 20 Teams 30 Teams 30 Teams 20 Teams 20 Teams WiredX Gooline Gooline

11. Qualifier Rounds 20 Teams 20 Teams 30 Teams 30 Teams 20 Teams 20 Teams 20 th – 30 th May Duration Digital + Activation Medium

12. Qualifier Rounds 20 Teams 20 Teams 30 Teams 30 Teams 20 Teams 20 Teams Qualifier rounds - Online through steam 8 Teams 8 Teams 16 Teams 16 Teams 8 Teams 8 Teams Quarter Finals – In Gaming Zones 2 Teams 2 Teams 4 Teams 4 Teams 2 Teams 2 Teams DAY 1-5 DAY 6-8

13. Grand Finale 2 nd June Duration Digital + Activation Medium 2 Teams 2 Teams 4 Teams 4 Teams 2 Teams 2 Teams

14. Grand Finale ( Nishat Hotel Lahore) Isb Winners to travel to LHR Coasters Hotel Stay twin sharing Pick n Drop to venue Iftar / Sehri arrangements KHI Winners travel to LHR By Air Hotel Stay twin sharing Pick n Drop to venue Iftar / Sehri arrangements Lahore Winners in LHR No Arrangement Pick n Drop to venue Iftar / Sehri arrangements Live Streaming, Festivity, Engagement of Audience, Coverage, seating, food etc.

15. Finale Setup Layout (3 Halls of Nishat ) Main Competition Arena Audience / Engagement Arena Moderator Area Grand Stage (Light, SMD split, Host, Sound) Media Wall Gaming Zones Gaming Zones General Seating

16. Stage Participants Seating Participants Seating Arena

17. Stage Participants Seating Game Counters

18. Participants seating

19. Game Counters

20. Reference Competition Area

21. Reference Audience Seating Arena

22. Reference Audience Engagement Area

23. Reference Winning moment

24. Cost