Gaming Activation - Plan Proposal for TP.pptx

The platform to establish Telenor is the leading technlogy partner for the gaming

1. Telenor PC Tournament

2. Brief Event 1: PC Tournament Tournament for PC gamers Using established game zones PC Games to target – Dota and Counter Strike. Dates : 16-20 April 2018   Required deliverables: pre-hype (digital) Activation plan in the selected game zones – 2 or 4 cities Branding / set-up in game zone during tournament Finale (within Game zone) Trophy , host, commentator for the final event Set-up for the final event Digital amplification Live stream of the tournament and finale Post finale video montage with winner interviews   Suggested game zones: Gooline R&R

3. 1 vs 1 Player Game Max Kill / destroying castle

4. 1 vs 1 Player Game Max Kill / Time match

5. That Means – Two T ournaments Tournament 1 Tournament 2

6. GAMERZ Tournament

7. ROAD TO CHAMPIONSHIP PRE-HYPE Tournaments Digital Announcement Gaming Zone’s Drive Universities Drive Registration of teams Announcing Big D

8. ROAD TO CHAMPIONSHIP PRE-HYPE Tournaments Digital Announcement Gaming Zone’s Drive Universities Drive Registration of teams Announcing Big D PRE-HYPE Tournaments Digital Announcement Gaming Zone’s Drive Universities Drive Registration of teams Announcing Big D Week 1 Week 2 Week 3 Week 4 Our suggested model

9. Digital Announcement Register your team – Finding real champions Tournament Page / Event Tweets by influencers using # Instagram – teams to ask share their pictures CONTENT TEAM ARE THE EXPERTS

10. Gaming Zones and Inst. Drive Register your team – Finding real champions Placing registration counter for 10 days Registration Criteria for Dota & Counter Strike Assigning team name Single player form on google drive Multiplayer form Names related to products Team to choose their own name Placing Branding

11. Campus for Dota Strength Campus for CSGO Strength Karachi SZABIST 500 CBM 700 Lahore UCP 1000 LUHMS 2000 Zones for DOTA Arenas Zones for CSGO Arenas Karachi AY Gaming 2 Gooline Community 1 Lahore Gooline Community 1 Nuke Town 1 Institutes Gaming Zones HR 6 Ushers 1 Supervisor HR 6 Ushers 1 Supervisor 6 Counters 3 Counters

12. Branding Set

13. Gooline Space (Lahore Finale)

14. Nuke Town

15. AY Gaming Zone

16. GAMERZ Tournament

17. Online Tournament After registering, participants will enter into an Online Tournament: Details of the tournament will be sent to the participants via emails & messages – Tournaments to take place in Gaming Zones Also, the details of the online tournament will be showcased at Youtube channel and other social media forums Online matches of DOTA and CSGO will be played as per the schedule given.

18. GameBird logo trophy will be awarded to the winners – 50K for winners (team / individual) 25K for runner up 15K for 3 rd Prize Grand Prize

19. Thank You