Gauri Nainika

a presentation on one of my favorite designers from india. hats off to their work.

1. Gauri Nainika Presented By: P allavi Gupta Smriti Ahuja

2. Gauri & Nainika Karan were born and brought up in New Delhi. Though originally students of economics, they always found fashion extremely fascinating. After studying at the National Institute of Fashion Technology (NIFT, New Delhi), they launched their ready-to-wear label Gauri & Nainika. The Designers

3. The label Gauri & Nainika was launched in January 2002 in New Delhi. A ready-to-wear brand of western wear, the label offers glamorous, elegant and chic styles at competitive prices. With a design philosophy that is distinctly feminine and refined, their collections are being retailed all over the country at various outlets and exclusive boutiques. The Brand

4. The NIFT graduates launched their label, Magnetic Rag, in 2002. At a time when most designers were focussing on clothes with an Indo-western feel and everything was embroidered, the Karan sisters set out to make purely western wear. Magnetic Rag

5. “Our parents loved Broadway shows and old Hollywood movies,” remember Gauri and Nainika. “We grew up on a diet of films…. We used to love seeing all those glamorous heroines on screen, particularly Marilyn Monroe and Audrey Hepburn.” And so was sparked a nascent interest that blossomed into their label, Magnetic Rag.

6. Gauri and Nainika are inspired by anything beautiful, from European fashion history, art, theatre, Hollywood and red carpet glamour to pictures of their mother from the 70s. An extremely feminine and romantic design philosophy with styles that are luxurious yet understated. Design Philosophy

7. Strong emphasis on fabric, cut & colour, the designs are all about shape and flattering silhouettes. Combining of tailoring with drapery, the garments are meticulously crafted and have a timeless appeal. Femininity forms the essence of the label with styles that signify youth, glamour and sophistication.

8. Karan sisters are stylish dressers, a quality they attribute to their mother. “Growing up, I remember her look as simple but still so strong-oversized sunglasses, red lip-stick, full skirts and very little jewellery,” reminisces Gauri. Inspiration by their mother

9. Gauri & Nainika cater to a very distinct persona - one who likes to dress with a sense of occasion and is always at the forefront of fashion. The styles are for a self-determining woman who is modern, chic, loves fashion for its magnificence and spectacular nature and pours her entire personality into her clothes. The Client

10. Chamomile, the boutique-store for women and the fashion space with collections of 30 leading & promising Indian designers presented "Rain Romance" at their Khar store. Boutique-store forWomen-Gauri Nainika At Chamomile

11. Collections are crafted around their core philosophy. Inspired by both old Hollywood glamour and Grecian drapery, silhouettes were formed through colourful organza panels or were accentuated through a single eye-catching asymmetrically placed panel. Focus lay on the empire line which was emphasized through contrasting belts. Gauri & Nainika’s collection is a statement for crisp and clean cut silhouettes. Key fashion style

12. Their Collections Their collection at WLFW YEAR 2006 WLFW collection YEAR 2007

13. Spring/Summer 09 COLLECTION AT WLFW 2008 inspired by 1930’s.

14. Autumn/Winter 2008

15. They launched their collection by showcasing it in Wills Lifestyle Fashion Week (WLFW). They never really aimed at Bollywood, but it still served them as a medium for communication. “ we never consciously aimed at Bollywood ” – Gauri Karan Key fashion communication ideas adopted by them

16. Actors Priyanka Chopra, Bipasha Basu, Aishwarya Rai Bachchan, Deepika Padukone and Katrina Kaif have worn their dresses and gowns for public appearances. In the past year Gauri and Nainika designs have been on Bollywood’s most stylish. Designing Bollywood

17. Priyanka Chopra chose a polka-dotted dress for a polo match, and Aishwarya Rai was spotted in a monochrome wrap dress.

18. . “I think our appeal lies in the femininity of clothes-it’s an aesthetic that comes naturally to us” says Nainika .

19. How to make a Dazzling Red-Carpet Debut Minimal accessories a necklace, or earring along with a clutch, is more than enough. Glamorous hair and make-up highlight one area-bold, red lips are a classic. Or go sultry with dark smoky eyes. Leaving your hair down or pull it back in a loose chignon. Red Carpet 101

20. The Karan Sisters’ Favourite Red Carpet Moments

21. Penelope Cruz in ATELIER VERSACE Renee Zellweger in vintage JEAN DESSES Renee Zellweger in CAROLINA HERRERA

22. “It’s an idea that is now gaining ground, is that you don’t always need to wear Indian for a formal occasion.” Her beliefs in a country where the garment is a national treasure is “A dress is so much more....” The Karan’s Fashion Mantra:

23. Today’s young women are showing off more skin than ever before. “In India in general, women are wearing more western in places where they would wear salwar kameezes, like a cocktail dress for a sangeet,” says fashionista Gauri Karan of Gauri & Nainika. “Women are experimenting and are not as self-conscious anymore.” Indian Fashion gets a Makeover

24.   Gauri & Nainika   MGF Mall - Saket   Ogaan   Khan Market - Delhi   Ensemble   Bandra - Mumbai   Kemps Road - Mumbai     Aza   Altamount Road - Mumbai    Chamomile   Khar West - Mumbai Araliya  Koregaon Park - Pune Presence (stores) Zoya Bandra - Mumbai   Kimaya Juhu – Mumbai    Collage Greams Road – Chennai Etalage T Nagar, Chennai     Evoluzione – Khader Nawaz Khan Road – Chennai  85 Lans Downe  Sarat Bose Road - Kolkatta Aura Sadar – Nagpur  

25. Gauri and Nainika Karan are the only designers that in India who only design western wear. They cater to a small segment of population who are well travelled and knows about fashion.. According to them, “Western wear is really catching up”. They offer very glamorous, elegant and chic style silhouettes. Their designs are mainly inspired by old Hollywood glamour. Conclusion

26. Bibliography Websites www.fdci.org www.indiwo.in.com www.Vouge.com www.coolspotters.com www.thaindian.com www.highheelconfidential.com Magazines Vogue Elle

27. Thank you