Gaza Crisis #CeasefireNOW social media campaign Oxfam GB

Max van Woerkom - Oxfam GB
Presentation from Impact Space Amsterdam 2024
For more info see https://www.impact-space.org/

1. www.oxfam.org.uk
Gaza Crisis: #CeasefireNOW

2. www.oxfam.org.uk
October

3. www.oxfam.org.uk
•220k of those signing are
new to Oxfam
•Email opt-in rate: 70%
•Paid: to increase the reach
& visibilityof organic
engagement and new
weekly creatives
Awareness—> Consideration —> Conversion
Link in bio

4. www.oxfam.org.uk
November
OPT Content Group: Voice notes, Interviews
Consistent message & tone, with clear CTA’s

5. www.oxfam.org.uk
Thought leadership: Building brand voice & authority

6. www.oxfam.org.uk
Creative Team: producing simple, effective content

7. www.oxfam.org.uk

8. www.oxfam.org.uk
January

9. www.oxfam.org.uk
February

10. www.oxfam.org.uk
March

11. www.oxfam.org.uk

12. www.oxfam.org.uk
April

13. www.oxfam.org.uk
Lobby Day, FCDO meetings…

14. www.oxfam.org.uk