GE5PurposiveCommunication_Syllabus-PIGON.docx

a course syllabus about communication

1. 1 |Purposive Communication
 
UNIVERSITY VISION
STATEMENT
A dynamic center for the development of competent and competitive
human resource as foundation for growth and advancement of
the City of Valenzuela.
UNIVERSITY MISSION
STATEMENT
To provide the citizens of Valenzuela an efficient and effective
institution of higher learning that will make them skillful,
productive, competent,
civic-minded and God-loving toward a peaceful, healthy and
progressive city.
COLLEGE VISION
STATEMENT
A center of excellence for teacher education COLLEGE MISSION
STATEMENT
The College is committed to prepare outstanding educators who will
inspire the lives of individuals in the complex global society through
quality and relevant education empowered by significant researches and
strong linkages and extension programs.
COLLEGE OBJECTIVES 1.Provide programs based upon sound pedagogical practice
2.Undertake activities that will enhance instruction to develop students’ critical, reflective and creative thinking skills
3.Provide a variety of teaching venues incorporating the latest technologies to a range of diverse student interests and backgrounds
4.Provide avenues for the improvement of teaching and learning through research, scholarship and technology.
5.Establish collaborative, professional relationships with organizations and institutions to deliver quality service
6.Make contributions to the frontiers of knowledge through distinctive research agendas
7.Involve in community partnerships, service learning, and volunteerism
PROGRAM OUTCOMES
(CMO. No. 20, s. 2017
Sec. 2)
As part of the core subject of the General Education Programs, the course is intended to:
Intellectual Competencies
1.Higher levels of comprehension (textual, visual etc.)
2.Proficient and effective communication (writing, speaking, and use of new technologies)
3.Understanding of basic concepts across the domains of knowledge
4.Critical, analytical and creative thinking
5.Application of different analytical modes (quantitative and qualitative, artistic and scientific, textual and visual, experimental, observation, etc.) in tackling
problems methodically



SYLLABUS IN PURPOSIVE
COMMUNICATION
2
nd
Semester, A.Y. 2024-2025

2. 2 |Purposive Communication
Personal and Civic Responsibilities
6.Appreciation of the human condition
7.Capacity to personally interpret the human experience
8.Ability to view the contemporary world from both Philippine and global perspectivesSelf-assuredness in knowing and being Filipino
9.Capacity to reflect critically on shared concerns and think of innovative, creative solutions guided by ethical standards
10.Ability to reflect on moral norms / imperatives as they affect individuals and society
11.Ability to appreciate and contribute to artistic beauty
12.Understanding and respect for human rights
13.Ability to contribute personally and meaningfully to the country’s development
Practical Skills
14.Working effectively in a group
15.Application of computing and information technology to assist and facilitate research
16.Ability to negotiate the world of technology responsibly
17.Problem-solving (including real-world problems)
18.Basic work-related skills and
knowledge 19.
COURSE INFORMATION
COURSE TITLE PURPOSIVE COMMUNICATION COURSE CODE GE5
COURSE
PRE-REQUISITE
None CREDIT UNIT /
CONTACT HOURS
3 units
3 hours / per week (18 Weeks, 54 hours)
COURSE DESCRIPTION Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal
tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for
critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The
knowledge, skills, and insights that students gain from this course may be used in their other academic endeavovors,their chosen disciplines, and their future careers as they
compose and produce relevant oral,written, audio visual and/or web-based output for various purposes.
COURSE LEARNING
OUTCOMES
In the context of the specific field of specialization, the students will be able to:
1.describe the ubiquitous nature of communication and arrive at an understanding that communication takes a relatively varied meaning based on context
2.explain how glocal issues affect communication in its different modalities to determine culturally appropriate terms, expressions, and images
3.write academic/professional papers and present ideas persuasively considering the rhetorical situations of purpose, audience, genre, stance, and media/design
4.adopt cultural and intercultural awareness and sensitivity in communicating ideas

3. 3 |Purposive Communication
ALIGNMENT OF COURSE OUTCOMES WITH SUMMATIVE ASSESSMENT TASK
Course Outcomes Summative Assessment Tasks Details
Knowledge
1.Describe the nature, elements and functions of verbal
and non-verbal communication in various and
multicultural contexts
2.Explain how cultural and global issues
affect communication
3.Determine culturally appropriate terms, expressions
and images
4.Evaluate multimodal texts critically to enhance
receptive (listening, reading, viewing) skills
1.Written outputs (specific to the needs
of students)
•Position papers
•Case reports
•Project proposals
•Routine workplace correspondence
2.Oral presentations (pair/group)
•Debate
•Public service announcements
•Multimodal presentations
All written outputs, oral presentations, and midterm/final-term exams are
graded requirements and are used mainly in the computation of the final
grades, i.e., the combined midterm and final-term grades. Written outputs
and oral presentations (pair/group) are graded requirements using analytic
rubrics. They promote learner cooperation in a competitive spirit in the
accomplishment of the assigned tasks. Midterm/final-term examinations vary
depending on the disciplinal track of the students (intra/inter/multi). The exams
are pragmatic in nature. Hence, they promote the enhancement of
communication proficiency in the spoken and written language with greater
sensitivity to the pluricentricity of meanings.

4. 4 |Purposive Communication
5.Summarize the principles of academic text structure
Skills
1.Convey ideas through oral, audio-visual and/or web-
based presentations for different target audiences in
local and global settings using appropriate registers
2.Create clear, coherent, and effective
communication materials
3.Present ideas persuasively using appropriate
language registers, tone, facial expressions, and
gestures
4.Write and present academic papers using appropriate
tone, style, conventions, and reference styles
Values
1.Adopt cultural and intercultural awareness and
sensitivity in the communication of ideas.
2.Appreciate the differences of the varieties of spoken
and written language
3.Adopt awareness of audience and context in
presenting ideas
3. Midterm/final-term examination
4.Appreciate the impact of communication society and
the world
PURPOSIVE COMMUNICATION COURSE MAP

5. 5 |Purposive Communication
GENERAL EDUCATION LEARNING OUTCOMES
PURPOSIVE
COMMUNICATIO
N
A. INTELLECTUAL COMPETENCIES (Knowledge)
1.Analyze texts (written, visual, oral, etc.) critically L
2.Demonstrate proficient and effective communication (writing, speaking, and use of new technologies) L
3.Use basic concepts across the domains of knowledge L
4.Demonstrate critical, analytical, and creative thinking L
5.Apply different analytical modes in problem solving L
B. PERSONAL AND CIVIC RESPONSIBILITIES (Values)
1.Appreciation of the human condition O
2.Capacity to personally interpret the human experience O
3.Examine the contemporary world from both Philippine and global perspectives O
4.Take responsibility for knowing and being Filipino O
5.Reflect critically on shared concerns O
6.Generate innovative practices and solutions guided by ethical standards O
7.Make decisions based on moral norms and imperatives O
8.Appreciate various art forms
9.Contribute to aesthetics
10. Advocate respect for human rights
11. Contribute personally and meaningfully to the country’s development O
C. PRACTICAL SKILLS (Skills)
1.Work effectively in a group O
2.Apply computing tools to process information effectively L
3.Use current technology to assist and facilitate learning and research L
4.Negotiate the world of technology responsibly P
5.Create solutions to problems in various fields P
6.Manage one’s knowledge, skills and values for responsible and productive living O
7.Organize one’s self for lifelong learning O
Legend:
L = Learned
P = Practiced
O = Opportunity to learn

6. 6 |Purposive Communication
COURSE LEARNING PLAN
TIME
ALLOTMENT
COURSE CONTENTS ESSENTIAL
QUESTION/S
INTENDED LEARNING
OUTCOMES (ILOs)
BTIs SUGGESTED TEACHING
LEARNING ACTIVITIES
SUGGESTED
ASSESSMENT TASKS
BTIs REFERENCES /
TEACHING-LEARNING
MATERIALS
Week
1/ 3
hours
Class Orientation
Introduction to the
Subject
Nature of
Language
and
Communicatio
n
1.How does one
perform a
self-assessment
visà-vis independent
language learning
roles and tasks?
2.How does one
examine critically the
place of quality
outcomes to achieve
desired results in the
course?
3.How does one
assume
responsibility in
educating the SELF
by relating creatively
one’s prior
knowledge and
constructed realities
to his/her
personal and
career
backgrounds?
Perform a self
assessment vis-à-vis
independent
language learning
roles and tasks as
they participate
willingly in the
course orientation
Examine critically
the place of quality
outcomes (discussion
of the course
requirements) to
achieve desired
results in the course
Assume responsibility
in educating the SELF
by relating creatively
one’s prior
knowledge and
constructed realities
to his/her personal
and career
backgrounds
oLecture-discussion on
The Nature of
Language and
Communication
oPowerpoint Presentation
oSimulation of Language
and Communication
Class
orientation
Writing a self-
introduction
Simulation of
Language and
Communicatio
n Features
Essay Writing

7. 7 |Purposive Communication
Week 2 to 3/
6 hours
Communication in
Robert Craig’s Seven
Traditions
Communication
Types,
1. What are the seven
traditions of
communication
according to
Robert Craig?
How does one
contextualize
communication
based on the seven
traditions?
1. In today's
Identify the seven
traditions of
communication
according to Robert
Craig and demonstrate
understanding of
the different
contexts of
communication
oSimulation of the
seven traditions of
communication
oLecture-discussion
oLecture-discussion
➢Simulation of the
seven traditions
of communication
Conceptualization
of communication
model
Craig, R. T. (1999).
Communication theory as a
field. Communication
theory, 9(2), 119-161.
http://www.clt.astate.edu/m
hayes/Craig%20Article.PD F
(please read pp 119- 152)
Craig, R. T. (2009).
Reflection on
“Communication theory as a
field.” Introduction to La
communication en tant que
champ d’études. Revue
Processes,
Principles,
Ethics,
and Forms
digitally connected
world, how do
evolving
communication
technologies
challenge
traditional
ethical principles,
such as privacy,
accuracy, and
respect for
diverse
perspectives?
internationale de
communication sociale et
publique, 1, 1-42.
http://communiquer.revues.
org/346 (download the pdf
even if the page is in
French)
Griffin, E. (2019). A first
look at communication
theory. (10
th
ed.).
McGraw Hill.
Weeks 4
to 5/
6 hours
Ethical
Communication in
the Glocal
Context
How can one
evaluate
messages and/or
images of
different types
of texts
reflecting
Delineate ethical
from unethical
communication in
the glocal (global +
local) context
Evaluate messages
and/or images of
•Lecture-discussion
•Situational analysis
➢Quiz
➢Essay Writing
Holliday, A., Hyde, M., &
Kullman, J. (2004).
Intercultural
communication: an
advanced resource book.
Routledge.
Jandt, F. E. (2010). An

8. 8 |Purposive Communication
diverse cultures in
terms of (1) age, (2)
gender, (3) race, (4)
religion, (5)
class, (6) body?
different types
of texts
reflecting
diverse cultures
in terms of (1)
age, (2)
gender, (3) race, (4)
religion, (5) class, (6)
body discrimination,
and insensitivity
introduction to
intercultural
communication: identities
in a global community. (6
th

ed.). SAGE Publications,
Inc.
Johnson, D. W. &
Jonhnson, (2002).
Multicultural education
and human relations:
valuing diversity. Allyn
& Bacon.
Weeks 6th
to 7th/
6 hours
Communication for
academic
purposes
•Citation
techniques
and
bibliographic
al methods
•The
language of
argumentation
•Writing
and
presenting
issue/
position
paper
•Writing
How can one
write and
avoid
plagiarism
using citation
techniques and
bibliographica
l methods?
How does one
comprehend and
utilize language in the
context of
argumentation?
How does one
effectively and
proficiently
write and
present an
issue/position
paper?
How does one
Apply effective
in
text/parenthetic
al citation
techniques
Use the
English
language in
the context of
argumentatio
n
Identify the
writing
conventions of
an issue/
position paper
Write and present
the issue/ position
paper effectively
and
proficiently
•Lecture-discussion
•Citation drills
•Format analysis
•Argument analysis
•Issues awareness activities
•Case building
•Identifying issues and stances
on various social media
platforms
Writing and
presenting research
article
➢Debate
➢Writing and
presenting issue/
position papers
Writing and
presenting case
report
Bullock, R. & Goggin, M.
D. (2016). The Norton
field guide to writing with
readings. (4
th
ed.). W. W.
Norton & Company, Inc.

9. 9 |Purposive Communication
and
presenting
case report
effectively and
proficiently
write and
present case reports?
Identify the writing
conventions of case
reports
Write and
present case
reports
effectively and
proficiently
8th/
3 hours
MIDTERM EXAMINATION
Weeks 9th
to 13th/
15 hours
Communication in
the
Professions
•Routine workplace
correspondence •
Job searches,
dossiers, portfolios,
resumes, letters,
and interviews
How does one
effectively write a
routine
workplace
correspondence ?
How does one
apply practical
tips on job
searches?
How does one
design job
portfolios
suitable for
specific job
matching
competencies?
How does one
simulate in an
Distinguish the
different routine
workplace
correspondence
Write effective
routine workplace
correspondence
Apply practical tips on
job searches
Design job portfolios
that are suitable for
specific job matching
competencies
Simulate in advance
professional settings
how to search for jobs
and get hired
•Peer evaluation
•Student-led
discussion
•Group presentations
•Email Transactions
•Model analysis
➢Writing
routine
workplace
correspondenc
e
➢Job simulations
Kolin, P. C. (2016).
Successful writing at work.
(7
th
ed.). Wadsworth
Publishing.

10. 10 |Purposive
Communication
advanced
professional
setting the
processes
involved in
searching for
jobs and getting
hired?
Week 15/ 3
hours
Designing Successful
Documents and
Visuals
How does one
design and
present
successful
documents and
visuals
considering the
ABCs of print
document
design?
Design and present
successful documents
and visuals considering
the ABCs of print
document design
 Lecture-discussion
 Pair work
 Group multimodal
presentations
Kolin, P. C. (2016).
Successful writing at work. (7
th
ed.).
Wadsworth Publishing
Week
16-17/ 6
hours
Writing and
presenting
project
proposals
and reports
(Differentiate
d tasks)
What are the
writing
conventions of
project
proposals and
reports?
How does one
effectively write
and present
project
proposals and
reports?
Write and
present effective
project
proposals and
reports
•Lecture-discussion
•Concept Brainstorming
•Model Analysis
➢Writing and
presenting
project
proposals and
reports
Week
18/ 3
hours
FINAL EXAMINATION

11. 11 |Purposive
Communication
COURSE REFERENCES
REFERENCES
1. Bullock, R. & Goggin, M. D. (2016). The Norton field guide to writing with readings. (4
th
ed.). W. W. Norton & Company, Inc. Kolin, P. C. (2016). Successful writing
at work. (7
th
ed.). Wadsworth Publishing.
. American Psychological Association (2019). Publication manual of the American Psychological Association (7
th
ed).
2.Brantley, C. P. & Miller, M. G. (2007). Effective communication for colleges. (10
th
ed.). Thomson Learning Asia.
3.Griffin, E. (2012). A first look at communication theory. (8
th
ed.). McGraw-Hill.
4.Guffey, M. E. (2006). Business communication: process and product. (5
th
ed.). Thomson South-Western.
5.Holliday, A., Hyde, M., & Kullman, J. (2004). Intercultural communication: an advanced resource book. Routledge.
6.Jandt, F. E. (2010). An introduction to intercultural communication: identities in a global community. (6
th
ed.). SAGE Publications, Inc.
7.Johnson, D. W. & Jonhnson, (2002). Multicultural education and human relations: valuing diversity. Allyn & Bacon.
8.Monaghan, L., Goodman, J. E., & Robinson, J. M. (Eds.). (2012). A cultural approach to interpersonal communication: essential readings. (2
nd
ed.).
Blackwell Publishing Ltd.
OTHER SUPPORT
MATERIALS
1.Craig, R. T. (1999). Communication theory as a field. Communication theory, 9(2), 119-
161. http://www.clt.astate.edu/mhayes/Craig%20Article.PDF
2.Craig, R. T. (2009). Reflection on “Communication theory as a field.” Introduction to La communication en tant que champ d’études. Revue internationale de
communication sociale et publique, 1, 1-42. http://communiquer.revues.org/346
COURSE REQUIREMENTS AND POLICIES
GRADING SYSTEM Midterm / Final Examination 40%
Written Outputs 30%
Performance Tasks 30%
100%
Midterm grade
+ Final term
grade 2
= Final grade
Number System Grading
1.00 = 97-100
1.25 = 94-96
1.50 = 91-93
1.75 = 88-90
2.00 = 85-87
2.25 = 82-84
2.50 = 79-81
2.75 = 76-78
3.00 = 75
5.00 = Failed
POLICIES
(as agreed by the
●Attendance is required.
●Participation is expected.
●All assigned works must be submitted on the assigned due date.

12. 12 |Purposive
Communication
class) ●Be respectful.
●Please turn off all cellphones during onsite meetings.
INSTRUCTORS INFORMATION
Name & Signature Consultation Schedule Email Address
Mrs. Sheen E. Pigon
In-Charge
[email protected]
Date Last Revised: Endorsed by:
Ms. Joyze Ann D. Javier, LPT
Chairperson, Department of English Language and
Literature
Revision Date: Recommending Approval:
Dr. Nelda Gene C. Mariano
Dean, College of Education
Approved by:
Dr. Nelda Gene C. Mariano
Dean, College of Education, Vice President for Academic
Affairs
Dr. Nedeña C. Torralba
University President

13. 10 |Purposive Communication