Generated Communication: A Critical Intro to GenAI for PR/Media

Case studies of generative AI in PR/communication.

1. Generated Communication:
A Critical Intro to GenAI for PR/Media


Dr. Luke Munn

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The University of Queensland (UQ)
acknowledges the Traditional Owners and their
custodianship of the lands on which we meet.
We pay our respects to their Ancestors and their
descendants, who continue cultural and spiritual
connections to Country.
We recognise their valuable contributions to
Australian and global society.
Acknowledgement of Country

3. Case Study 1:
Language
Models

4. Case Study 1:
Language
Models

5. Behind
the Scenes

6. Case Study 2:
Image Model
Prompt:

two people having a date at an indoor classical
music romantic concert

7. Case Study 2:
Image Model

8. Case Study 2:
Image Model

9. Case Study 2:
Image Model
You may try my default negative prompt if you'd
like??????????????????

“The hands are not deformed, the eyes are not
disfigured, and there are no extra bodies or limbs.
The artwork is not low-res or disgusting and is a
well-drawn, highly detailed, and beautiful
rendering.”

10. Case Study 3:
Emotional
Avatars

11. Case Study 3:
Emotional
Avatars

12. Unmaking AI

13. Unmaking the
Ecosystem

14. Unmaking the
Data

15. Unmaking the
Output

16. Issues and Considerations

17. Social

18. Cultural

19. Political

20. Environmental

21. Thank you / Questions
Dr. Luke Munn
Digital Cultures & Societies, UQ