German automobile industry

KunalSrivastav5 1,659 views 28 slides Mar 29, 2021
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About This Presentation

A brief of beginning of the world's first automobile revolution/industry, in Germany; the early difficulties; the expand and the big names from Germany today.


Slide Content

Die Deutsche Automobilindustrie The German Automobile Industry

Briefing Germany (German: Deutschland), officially the Federal Republic of Germany, is an European country. Most of the world knows Germany because of its manufacturing sector which produces some of the best quality products. Germany holds the pride of m achinery, automotive and a viation i ndustry for today being the home to many reknowned brand, along with bringing biggest employability scale in the world in the respective sector.

The Map and National Flag

Automotive industry in Germany Being home to the modern cars, the German automobile industry is regarded as the most competitive and innovative in the world, third-highest car producer in the world, and fourth-highest total motor vehicle production. Today , Germany’s auto industry is one of its top employers, featuring a total labor pool of roughly 866,000 workers. Additionally, the country boasts of having the biggest percentage of automobile production in all of Europe with a 29% share of the market, next is France with 18%, Spain with 13% and finally the United Kingdom with a 9% share of the market .

Estimated passenger car production in countries (in 2019) in million units

Ab - initio of the Industry In 1870, when Nikolaus Otto and his partner Karl Benz independently developed their internal combustion engines, which were four-stroke at the time, Germany got placed on the map as the birthplace of modern autos. During the latter part of 1870, Karl Benz began experimenting with their engine design and some how ended up attaching it to a couch. And by 1901, the country of Germany produced roughly 900 autos per year.

Nikolaus August Otto Karl Friedrich Benz The inventors Engine created by Nikolaus August Otto Engine created by Karl Friedrich Benz

However, the German automobile industry tumbled as the worlds economy folded during the late 1920s and early 1930s when the Great Depression raged on. After the Great Depression had subsided, only twelve automakers in Germany survived. That small group included Opel, Fords Cologne factory and Daimler-Benz of out of total 86 companies operating before the Depression. Also, four of Germanys top auto manufacturers- Dampf Kraft Wagen , Horch Audi and Wanderer-came together in a joint venture to form the Auto Union. This Union would play a significant part to lead Germany back from their troubles with the depression. In 1930, when the Nazi Party came to power, a significant change came about for Germanys auto industry and for the history of German automobiles. Motorisierung , a policy instituted by the Nazi Party, was a policy about transportation that Adolf Hitler himself believed to be a key part of his attempt to raise his citizens living standards in order to make the Nazi Party seem more legitimate to them.

The Nazis began work on highway schemes while at the same time undertaking the Volkswagen project in order to build and design the inexpensive yet robust people’s car. As of today, there are currently six major German companies which are dominating the automobile industry: BMW Porsche VW Opel (General Motors owns them) Audi (part of the Volkswagen Group) Daimler AG.

BMW Bavarian Motor Works ( German : Bayerische Motoren Werke )

The official founding date of the German motor vehicle manufacturer BMW is 7 March 1916, when an aircraft engine manufacturer called  Bayerische Flugzeugwerke AG was formed. This company was renamed to  Bayerische Motoren Werke  (BMW) in 1922 . BMW's first product was a straight-six aircraft engine called the BMW IIIa . Following the end of World War I, BMW remained in business by producing motorcycle engines, farm equipment, household items and railway brakes. The company produced its first motorcycle, the BMW R 32 in 1923 . BMW became an automobile manufacturer in 1928. The first car sold as a BMW was a rebadged Dixi called the  BMW 3/15. Throughout the 1930s, BMW expanded its range into sports cars and larger luxury cars . BMW IIIa

Aircraft engines, motorcycles, and automobiles would be BMW's main products until World War II. During the war, against the wishes of its director Franz Josef Popp , BMW concentrated on aircraft engine production, with motorcycles as a side line and automobile manufacture stopped altogether. BMW's factories were heavily bombed during the war and its remaining West German facilities were banned from producing motor vehicles or aircraft after the war. Again, the company survived by making pots, pans, and bicycles. BMW R32 BMW 3/15

Porsche Dr.-Ing. h.c. F. Porsche AG,

Dr.- Ing . h.c . F. Porsche AG, usually shortened to Porsche AG is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. The headquarters of Porsche AG is in Stuttgart, and the company is owned by Volkswagen AG. Ferdinand Porsche founded the company called "Dr. Ing . h. c. F. Porsche  GmbH” with  Adolf Rosenberger  and Anton Piëch in 1931 .  The main offices was at Kronenstraße 24 in the centre of  Stuttgart .  Initially, the company offered motor vehicle development work and consulting, but did not build any cars under its own name. One of the first assignments the new company received was from the German government to design a car for the people; that is, a  Volkswagen.  This resulted in the  Volkswagen Beetle, which became highly successful. Volkswagen Beetle

At the end of WW2, when Volkswagen had fallen into the hands of the Britishers , Ferdinand lost his position in the company was also detained for 20 months. During this time, Ferdinand Porsche's son, Ferry Porsche, decided to build his own car, because he could not find an existing one that he wanted to buy. He also had to steer the company through some of its most difficult days until his father's release in August 1947 .  The first models of what was to become the  356 were built.  The prototype car was shown to German auto dealers, and when pre-orders reached a set threshold, production (with aluminum body) was begun by Porsche Konstruktionen GesmbH , founded by Ferry and Louise. Many regard the 356 as the first Porsche simply because it was the first model sold by the fledgling company.  Porsche 356

Volkswagen People‘s car (German: Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH / Volkswagenwerk )

On May 28, 1937, the government of Germany–then under the control of Adolf Hitler of the National Socialist (Nazi) Party–formed a new state-owned automobile company, then known as Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH . Later that year, it was renamed simply Volkswagenwerk , or “The People’s Car Company .” Originally operated by the German Labor Front, a Nazi organization, Volkswagen was headquartered in Wolfsburg, Germany. To provide the design for this “people’s car,” Hitler called in the Austrian automotive engineer Ferdinand Porsche. In 1938, at a Nazi rally, Hitler said: “ It is for the broad masses that this car has been built. Its purpose is to answer their transportation needs , and it is intended to give them joy .”

Adolf Hitler and Ferdinand Porsche together in 1938. Adolf Hitler and Ferdinand Porsche together, at the launch of Volkswagen Beetle. Joint ventures of Volkswagen today

Opel Opel Automobiles GmbH

The company was founded in  Rüsselsheim ,  Hesse , Germany, on January 21, 1862, by Adam Opel. At the beginning, Opel just produced sewing machines in a cowshed in Rüsselsheim . In 1886, Adam Opel  had launched a new product: high-wheel bicycles, (penny-farthings). Because of the quick success, in 1888 the production was relocated from the cowshed to a more spacious building in Rüsselsheim .   Besides , Opel’s two sons participated in high-wheel bicycle races, giving free promotion. Therefore, the production of high-wheel bicycles soon exceeded the production of sewing machines. At the time of Opel’s death in 1895, he was the leader in both markets . The first cars were produced in 1899 after Opel’s sons entered into a partnership with Friedrich Lutzmann , who was working on automobile designs for some time.  Penny-farthings

These cars were not very successful and so the partnership was dissolved after two years, following which Opel’s sons signed a licensing agreement in 1901 with the French Automobiles Darracq S.A. to manufacture vehicles under the brand name “Opel Darracq ”. These cars were made up of Opel bodies mounted on a Darracq chassis, powered by a two-cylinder engine . The company first showed cars of its own design at the 1902 Hamburg Motor Show, and started manufacturing them in 1906, with Opel Darracq  production being discontinued in 1907 . Today, it is owned by General Motors. Adam Opel

Audi

August Horch , founded the Company HORCH & CO in 1899.He invented his first car 1901 with the help of 15 fellow workers . In 1909 Mr. Horch had to leave his company due to major problems with the commercial management and founded another company called Audi. Audi is the Latin translation for " Horch “. He took that name because he wanted to build cars under his own name. So the brand "AUDI Automobilwerke GmbH " was registraded in 1910. Until WW1, some of the cars built under the Audi name won several rallies, which helped to establish the name worldwide. During the first war Audi was forced to produce vehicles for the war effort, and then after the war the recession was also a tremendous problem for the company. Therefore the founder August Horch left the management in 1920.

The company managed to get through the hard times from 1927 to 1930, but in 1931 the management recognized that only a union with other vehicle manufacturer could keep Audi alive. At that time the AUTO UNION was founded, the members were DKW, HORCH, WANDERER and AUDI. The new companies insignia to show the union of the four companies was the now familiar 4 rings , which are still used by Audi today. August Horch

Daimler-Benz

The history of Daimler AG goes back to 1886 – the year Carl Benz and Gottlieb Daimler invented the automobile independently of one another. Benz invented the Patent Motor Car in Mannheim , while Daimler in Stuttgart invented the Daimler Motorised Carriage. They each founded their companies, Benz & Cie. and Daimler- Motoren - Gesellschaft (DMG), and in competition rose to become two leading automotive manufacturers. Daimler-Benz AG: The idea of combining the expertise of the two automotive manufacturers first surfaced during WW1. However, it was not until 1924 that the two signed an agreement declaring a community of interests in which DMG and Benz & Cie. combined their expertise ‘while maintaining their legal independence’. The principal reason behind the community of interests was to establish a combined approach to sales. Finally, in June 1926 Benz & Cie. and Daimler- Motoren - Gesellschaft formally merged to form Daimler-Benz AG (DBAG). This merger simultaneously gave rise to the Mercedes-Benz automotive brand.

Karl Friedrich Benz Gottlieb Daimler

Danke A presentation made by cooperation of: KUNAL SRIVASTAV RAVI KUMAR GUPTA VISHESH BAGHEL