Get it Fresh ECF Investment Fundraising Campaign

Fundraising pitch deck for Malaysian company Get it Fresh. Provider of pure natural products in eco friendly packaging.

1. Pure, Fresh, Natural & Healthy Products In EcoFriendly
Reusable Glass Bottles Conveniently Delivered To Your Door!

2. Mission
To redefine the future of food making it
purer, healthier and more sustainable
for everyone.
2 | PRIVATE AND CONFIDENTIAL
01
02
Become a trusted brand and preferred
platform for all Malaysians.

3. 3 | PRIVATE AND CONFIDENTIAL
01
02
03
04
Lack of Pure & Natural Food Options
Consumers find it challenging to source food that is pure, natural,
and free from industrial harmful additives and unnatural flavouring.
Inefficient Delivery Solutions
Home delivery often lacks reliable cold chain management, and
suppliers face challenges in finding affordable partners.
Lack of Eco-Friendly Packaging
Very few suppiers offer sustainable and eco-friendly packaging
products, such as reusable glass containers.
Entry Barriers for Smaller Suppliers
Independent suppliers of natural natural products struggle to reach
customers and lack the infrastructure to grow their businesses.
Problems
Consumers face challenges finding
pure, natural products, while
suppliers struggle with distribution,
cold chain management, and
sustainable packaging.

4. 4 | PRIVATE AND CONFIDENTIAL
Solutions
Get it Fresh delivers pure, natural
and unadulterated products directly
to customers' doorsteps, cutting
costs and reducing environmental
impact.
Pure, Natural and Unadulterated Products
We deliver high-quality, unadulterated products that are pure and
naturally sourced.
Reusable Glass Bottles
Our products come in reusable glass bottles and eco-friendly
packaging to reduce environmental impact.
Cold Chain Management
We ensure freshness across our product range through a robust cold
chain management system up to customer’s doorstep.
Online Orders & Home Delivery
Our user-friendly online platform makes ordering quick, simple and
convenient with our reliable home delivery service right to your door.
Third-Party Supplier Solutions
We offer a platform for third-party supplier to reach a broader market
with their natural products.
Customer Centric Approach
We focus on educating and engaging our customers with a
commitment to their needs and preferences.

5. Future Products
New Get It Fresh products
3rd Party Products
Via our platform
5 | PRIVATE AND CONFIDENTIAL
Products
Pure Fresh Milk
In resusable glass bottles
We offer pure and natural products online, with a marketplace platform that allows 3rd party
suppliers to sell their pure and natural products in eco-friendly packaging directly to consumers.
Natural Yogurt
In reusable glass jars
Raw Harvest Spirulina
In reusable glass jars
*Coming Soon *Coming Soon

6. 6 | PRIVATE AND CONFIDENTIAL
Business Model
This will be achieved through building a strong online presence with
engaging educational content and a mix of targeted online and offline
marketing strategies to increase customer acquisition.
01
02
03
Pure Fresh Milk as an Entry-Level Product
Milk is our introductory entry level ‘hook’ product that allows us to
onboard as many customers as possible who want high quality, pure,
natural products that are sustainably packaged and affordable.
Get it Fresh Branded Product Range
These are carefully selected products which align with our concept
and principles, and are offered to customers as part of our
selection, with high profit margins.
3rd Party Marketplace
To expand our product range, we will onboard suppliers who offer
natural pure products in eco-friendly packaging. These suppliers will
benefit from expanded reach and our logistics and delivery system.
04
Revenue from Deliveries
Additional revenue will be generated from the delivery charges applied
to customer orders.

7. 7 | PRIVATE AND CONFIDENTIAL
Traction
Average Basket Size
We delivered over 115,000
milk bottles up until the end
of 2023
Cost Per Acqusition
We have a low CPA showing
efficient use of marketing
resources.
Churn Rate
Our low churn rate reflects
strong customer
satisfaction and retention.
Lifetime Value
Our customer lifetime
value shows a strong
return.
We have seen significant results for our milk products across Klang Valley.
RM43 RM29 RM4,837 8%
*These statistics are for our milk products only.

8. 2021 2023
2024
8 | PRIVATE AND CONFIDENTIAL
Roadmap
R&D focused on developing
a sterilizing process.
Established a cold chain
management process in Q2.
The pilot phase was
launched in Mont Kiara.
2019
In Q1 2020, delivery
driver system and
structure established.
By Q4 2021, optimized
supply chain processes
for better efficiency.
The first half of 2022
involved a post-Covid pilot.
Testing of new filling and
packaging system.
2022
In Q1, face-to-face sales
strategies were tested.
Yogurt and Spirulina
launched in Q2.
The beta online customer
portal launched in Q3.
Explore new product lines
to drive further growth.
Focus on new customer
acquisition, scaling
operations and marketing.
GetItFresh has developed significantly over the past 5 years.

9. is our forecast market share of the milk industry in Malaysia after 5 years. This
would account for an estimated 4.2 million litres of milk consumed.
9 | PRIVATE AND CONFIDENTIAL
Market Size
Our market is not defined by any particular industry or sector. However, as
milk is our entry level product, dairy can be used as a reference point.
1.13 Billion
9%
0.3%
Litres of milk will be consumed every year in Malaysia and the government is
deploying various initiatives to make Malaysia self-sufficient in production.
Is the CAGR (compound annual growth rate) of the local dairy industry between
2024 to 2028, meaning that there is a huge opportunity in this market.
350K
is the number of glass milk bottles delivered each week by the Modern Milkman,
a UK-based business with over 650 staff across 16 different depots.

10. 10 | PRIVATE AND CONFIDENTIAL
Competitors
GetItFresh stands out from competitors by offering pure, natural products in reusable glass packaging, combined with reliable home
delivery and an expanding range of non-dairy items, all sourced locally.
FEED &
FUEL
Fresh, Pure &
Untampered
Home
Delivery
Reusable
Glass Bottles
Non-Dairy
Range
Online
Availability
100%
Local
*Only Jaya
Grocers
*Only Shah
Alam
*No Delivery
Management

11. Fresh Milk Revenue OEM Revenue 3rd Party Revenue Delivery Charges Revenue
2024 2025 2026 2027 2028
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
2025
11 | PRIVATE AND CONFIDENTIAL
Financials
The 5-year forecast signals strong revenue growth profitability, with a steady increase in gross margin & net profit margin.
Revenue(RM)
2026 2027 2028 2029
Gross Margin
Profit Margin
Net Profit
48% 49% 51% 52% 53%
-35% 17% 23% 25% 27%
-RM1.5M RM3.8M RM10.6M RM18.6M RM29.3M
RM4,585,139
RM22,772,106
RM47,006,770
RM73,155,078
RM103,171,886
Cash On Hand
RM195K RM4.7M RM15.5M RM32.9M RM59.6M
-20,000,000
Net Profit Cash On HandOPEX
OPEX RM3.7M RM6.4M RM9.7M 13.1M 16.8M

12. Average Basket Size
2025 2026 2027 2028 2029
0
20
40
60
80
100
120
Lifetime Value (LTV)
2025 2026 2027 2028 2029
0
2,000
4,000
6,000
8,000
10,000
12,000
12 | PRIVATE AND CONFIDENTIAL
Financials
Amount (RM)
Amount (RM)
*LTV is calculated over stable period of 3 months in 2022
Amount RM66 RM99RM83 RM93 RM106
RM7,427 RM11,136RM9,371 RM10,443 RM11,981Amount

13. Team
& Staff
Machinery &
Cold Rooms
Advertising
Software
Stake Acquisition
Glass Bottles
57%
19%
13%
4%
4%
3%
13 | PRIVATE AND CONFIDENTIAL
Key Milestones
An investment of MYR 2,600,000 is strategically allocated across key areas to drive growth, with clear milestones.
Secure Investment:
RM2.6 million
January 2025
April 2025
May 2025
April 2026
New Dairy Products & New
Factory, Warehouse & Office
Launch New Get it Fresh
Products (e.g. Sourdough)
Launch 3rd Party
Supplier Platform

14. Details Minimum Maximum
Target Amount RM 1,600,000 RM 2,600,000
Type of Shares
'Islamic Redeemable Convertible
Preference Shares (RCPS-i)
Pre-Fund Raising Valuation RM 10,400,000
Issued Share Capital Before Funding 50,000
Price per Share RM 208.00
Shares to be Issued 7,692 12,500
Indicative Equity Offered 13.33% 20.00%
Minimum Investment (10 Shares) RM 2,080
Investment Block (10 Shares) RM 2,080
Block Investment Share Type No. Shares Reward
Block A RM 2,080
RCPS-i
10
4 Vouchers for 2
Free Milk Bottles
(+Free Delivery)
Block B RM 20,800 100
8 Vouchers for 2
Free Milk Bottles
(+Free Delivery)
and 10% off all
orders for 1 year.
Block C RM 62,400 300
12 Vouchers for 2
Free Milk Bottles
(+Free Delivery)
and 20% off all
orders for 1 year
(+RM300 voucher)
14 | PRIVATE AND CONFIDENTIAL
Opportunity
Flexible investment options are available, offering Islamic Redeemable Convertible Preference Shares (RCPS-i) with attractive
rewards based on the level of investment.
*The rewards offer is applicable for addresses within Klang Valley only

15. 15 | PRIVATE AND CONFIDENTIAL
Team
As Get it Fresh continues to expand and innovate, Carlos Lont's leadership ensures that the company remains true to its core values.
Krishna Kanth Manne
Production
Krishna, our expert dairy
production manager, brings
over 12 years of invaluable
experience in the dairy
industry to Get it Fresh.
Yahya Carlos Lont
Founder
Abdul Awwal Mahmood
Marketing Strategist
Carlos Lont (Yahya), the
founder of Get it Fresh,
brings over 30 years of
experience in the health &
fitness and IT industries.
Abdul Awwal is the founder
of a consultancy and
training company that
specializes in digital
marketing and branding.

16. 16 | PRIVATE AND CONFIDENTIAL
Thank You
Connect with us to find out more.
https://getitfresh.com.my
[email protected]
011 3937 5717

17. 3
EXECUTIVE SUMMARY

Pointer 360 Sdn Bhd (“POiNTER”) has been appointed by Get It Fresh Sdn Bhd (“Get It
Fresh” or the “Company”) on 18 January 2024 as the Independent Valuer to conduct a
valuation computation of the indicative market value of the company for an upcoming
equity crowdfunding exercise.

The valuation process undertaken by POiNTER encompassed an analysis of various
commonly employed methodologies for business valuation. This included assessment of
Get It Fresh’s future earnings potential as well as an array of various business
considerations and risk factors affecting its business.

In light of the historical operating track record of Get It Fresh's Directors and Management,
the indicative market value of Get It Fresh as of 3 April 2024, using the RVA and Discounted
Cash Flow Methodology is estimated at RINGGIT MALAYSIA TEN MILLION AND FOUR
HUNDRED THOUSAND (RM 10.4 Million) for the purpose of providing an indicative
valuation in preparation for a fundraising exercise.