GHG Emission accounting and Greenwashing.pdf

GHG

1. Climate Change and its Impact on the
Competitiveness of Pakistan's Textile Sector
•Round Table Discussion
•November 21, 2022
Training and Technical Support on Greenhouse
Gas (GHG) Emissions Accounting Methods for
Export Sectors of Pakistan
USAID Pakistan Regional Economic Integration Activity

2. Climate Change and its Impact on the
Competitiveness of Pakistan's Textile Sector
•Round Table Discussion
•November 21, 2022
Session 1I: Concept of Greenwashing at
Firm Level & Product Level

3. CONTENTS
Concept of Greenwashing at Firm Level & Product Level | Session - II | 1
•Concept of Greenwashing
•Major Classification of Greenwashing
•How Greenwashing Looks Like
•Corporate Examples of Greenwashing

4. CONCEPT OF GREENWASHING
Concept of Greenwashing at Firm Level & Product Level | Session - II | 2
Greenwashing is the act of misleading consumers regarding the
environmental practices of an organization (firm
level/corporate level) or the environmental benefits of a
product or service (product/ service-level).
Source: Delmas M, Burbano V (2011) The drivers of greenwashing. Calif Manag Rev 54(1):64–87.
https://doi.org/10.1525/cmr.2011.54.1.64

5. MAJOR CLASSIFICATION OF GREENWASHING
| 3
Firm level: “Ecomagination” campaign from General
Electric which advertised the organization’s environmental
practices while at the same time lobbied to fight new clean
air EPA requirements.
Product/service- level: greenwashing is the Energy Star
miscertified refrigerators from LG, an eco-label of energy
efficiency, which was found that 10 models of LG’s
refrigerators were not energy efficient to be certified.
Concept of Greenwashing at Firm Level & Product Level | Session - II
Source: Delmas M, Burbano V (2011) The drivers of greenwashing. Calif Manag Rev 54(1):64–87. https://doi.org/10.1525/cmr.2011.54.1.64

6. HOW GREENWASHING LOOKS LIKE
| 4Concept of Greenwashing at Firm Level & Product Level | Session - II
Greencrowding
Greenlighting
Greenshifting
Greenlabeling
Greenrinsing
Greenhushing
Green products have increased
over 73% since 2009, but more
than 95% of products are guilty
of greenwashing!
Source: https://www.pauleycreative.co.uk/2012/02/what-is-
greenwash-and-why-will-it-affect-your-business/
Source: Climate-inc.com: 6 Shades of Greenwashing
Greenhushing: deliberately
avoiding any communication
about sustainability efforts to
prevent accusations of
greenwashing. Staying silent !
Greenrinsing: company frequently
changing its sustainability targets
without making genuine progress, thus
making it difficult to track their actual
impact.
Greenlabeling: misleading eco-labels or
certifications to falsely claim a product/
service as more sustainable than it actually
is.
Greenshifting: placing responsibility for sustainable
choices on consumers rather than taking
accountability for the company’s own environmental
impact.
Greenlighting: highlighting a single specific
environmentally friendly aspect of a company’s
operations to distract from less sustainable practices
elsewhere.
Greencrowding: company aligning itself with least ambitious
sustainability pace in an industry, effectively slowing down
progress and innovation.

7. CORPORATE EXAMPLES OF GREENWASHING
Concept of Greenwashing at Firm Level & Product Level | Session - II | 5
Volkswagen: Implemented software that falsified vehicles emission data and deceived regulators and
consumers over the emissions of its vehicles. In reality, the vehicles reportedly produced 40 times higher the
amount of nitrogen oxide pollution permitted by US law.
Fine Imposed: $34.69 billion
ENI: ENI claimed that its palm oil diesel was ‘green’ and advertised its Eni Diesel+ fuel on TV and in
newspapers as ‘green.’ However, Eni used 15% hydrotreated palm oil and 85% regular diesel to make Eni
Diesel+. Reportedly large swathes of forests in Southeast Asia were being cut down to make way for palm
oil plantations like the ones ENI relied on.
Fine Imposed: $5.6 million by Italian Competition & Market Authority
Kohl’s & Walmart: They marketed their products were made from environmentally friendly bamboo when
in actual they were made from rayon (a semi synthetic material).
Fine Imposed: $5.5 million by US Federal Trade Commission

8. THANK YOU
Concept of Greenwashing at Firm Level & Product Level | Session - II