Gina Michnowicz: Reviving Loyalty: How to Reach & Retain Today’s Consumers | SIC 2024

Today's consumers prioritize convenience over loyalty—many bouncing between brands based on whoever can meet their specific needs the fastest. Without loyal fanbases, how can brands seek innovative approaches to engage with their consumers and bring back brand affinity? From website refreshes to T-shirt printing activations, Gina has helped brands, including Booz Allen Hamilton and Cisco Duo, transform their consumer relationships. She will share storytelling tactics, ways to craft personalized experiences, and how to reward loyalty to establish a long-lasting customer base.

1. What do consumers feel and think?

2. Is caring the same thing as loyalty?

3. Add images: Apple Spotify wrapped Disney parks Dove Nike In and Out

4. https:// youtu.be /z2T-Rh838GA?si=H7UK99k1yn0efWQR