Goals of Marketing- Principles of Marketing

GOALS OF MARKETING

1. Goals of Marketing Learning Objectives The learners shall be able to discuss the goals of marketing

2. The nature of marketing goals Marketing goals are statements of what results the company wants to achieve with its marketing efforts. Just like any other goal, marketing goals should be clear. Goals must be credible and realistic as well. Marketing Goals Marketing Objectives Marketing KPI’S ( Key performance indicators)

3. Developing marketing goals Goals are expressed in broad terms and do not have specific information about where the organization stands or wishes to be in the future. 1. Attainability 2. Consistency 3. Comprehensiveness 4. Intangibility

4. Goals of marketing Identifying Target Markets Increasing sales and profits Increasing Brand Awareness Increasing market share Countering competitive strategies Reputation Increasing Distribution channels