Goals Should Drive Social Media

This is a presentation I delivered at the Social Media Boot Camp on Oct 29-30 at Lane Community College's Center for Meeting & Learning. It's emphasizes the importance of creating goals BEFORE you jump into the social media sea - it's your goals that should drive social media, not the other way around!

1. Social Driving Social Media With Goals at the Helm s ocialmedia-bootcamp.com

2. Goals Drive Social Media

3. Launch product X by X date Break into market X by X date Increase sales by X% by X date Partner with X to increase X Better position X product in X market Improve the perception of our brand in market X ……… What do you want to achieve?

4. Ask yourself… Who is my customer? Where are they? Do they know me? What do they want? How do I know? Can I reach them? Do they care?

5. Build an Off-line Community

6. A-L-I-R-T A sk L isten I mplement R espond T hank

7. Constant Feedback

8. Engage Online

9. Content Social Media

10. Goodwill of Greater Washington

11. Goals : Intelligently raise its brand Educate new communities about its mission Create new sources of income - Metro region effort - Charitable organization Goodwill of Greater Washington Market : Young professional women who love vintage & inexpensive fashion

12. Social Media Tools

13. Traditional Tools Direct Mail Flyer distribution In-store signage

14. Blog : 600 readers/week 25% retention rate 3% conversion (online shoppers) Reasons : Reaching a hard to reach demographic (W = 18-24 yrs) Not “advertising”- creating a conversation. Being transparent Building trust among young professional women Sharing vintage and contemporary fashion tips Early Results (90 days)

15. Empowering their market

16. What are your “top 3” goals?

17. Now you can choose which social media tools are best for you and your business… Don’t skip this important step! s ocialmedia-bootcamp.com

18. Social Driving Social Media With Goals at the Helm s ocialmedia-bootcamp.com