Godrej Chotukool

Introducing a breakthrough product model that will help in tapping into a new market. Integral aspects of the business proposition are customer value, low-cost formula, key processes, and innovation. Competing in old as well as new markets. Different retail strategies for both markets.

1. Marketing Management-I GODREJ CHOTUKOOL

2. Introducing a breakthrough product model that will help in tapping into new market. Integral aspects of the business proposition are: customer value, low cost formula, key processes and innovation Competing in old as well as new markets Different retail strategies for both markets. CORE ISSUES

3. Functional attributes versus unconventional cooling options Competitive solutions like mud-based refrigerators, traditional coolers, ice-boxes, solar refrigerators Portable nature of the product Low cost Rationale for Developing new product

4. Does it make sense to pursue two business models? Competition between Godrej brands; issue of cannibalization Un-contested rural market Using unconventional distribution channel Social challenges Challenges for marketing the product

5. Initial price Operating cost Maintenance and repair costs Supply issues Electricity and power Reach through distribution channels Availability of finance Portability Success factors

6. Partners for marketing the product Licensing strategy to cut down on distribution costs Networked community based distribution system Micro-financing options for villagers Alternatives