Godrej logo

This presentation helps to understand history of godrej. This also helps us to study the changes godrej has made in its logo.

1. The Godrej Group : Company Profile Founded : 1897 Founder : Ardeshir Godrej and Pirojsha Burjorji Godrej Headquarters : Mumbai, India Area served : Worldwide Chairman : Adi Godrej Revenue (2018) : Rs. 2476 crore Profit (2018) : Rs. 405 crore Employees : 28,000 Website : http://www.godrej.com

2. 1894 - Ardeshir Godrej was a lawyer-turned-locksmith. 1895 - Vision of “Made in India” products. 1897 - Started manufacturing locks under “Anchor” brand. Later Godrej group came into existence. His Signature is their Logo.

3. 1902 - Godrej makes its first Indian Safe. 1910 - Boyce join hands with Ardeshir Godrej. Later Boyce decided to leave the company. But the company name was retained. “Godrej & Boyce Manufacturing Company”.

4. Change in Logo 1897 – 2008 2008 onwards

5. The Need Behind Repositioning The Brand Result of a brand valuation exercise conducted by the UK based brand consultancy Brand Finance. The earlier approach was based on the trust, legacy and history. But now the positioning is based on modernity, technology and something appealing to youth of today. The tastes and fashion change very rapidly these days. And thus there was a need to be at par with the competitors in all aspects. Changing the logo was one of the decisions in repositioning the brand.

6. Redesigned Logo This logo was launched on 17th April 2008. A visual representation of the Godrej brand’s essence of ‘brighter living’. The change in the logo symbolizes Godrej’s new corporate identity and the refurbishment of its master brand. The aim is to consolidate Godrej’s presence in the various business areas. The new logo retains the original font for reasons of continuity and empathy

7. Significance of various colors in the logo According to Ashutosh Tiwari, executive vice-president, strategic marketing, Godrej Citrus green is about expression, representing growth, harmony with nature and renewed life. Sky blue embodies progression – big ideas, blue sky thinking, technology and innovation. Ruby red reflects cherished experiences – passion, indulgence, energy and dynamism. The typeface connotes continuity, a strong sense of empathy built on the strong foundation of Godrej trust.

8. Impact of Godrej Godrej touches the lives of 470 million Indians everyday. 40% of Indian Population uses at least one Godrej products every single day. Godrej sells 6 billion candies a year, that’s approximately one candy for every man, woman and child on the planet. Godrej produce over 1 billion cakes of soaps a year. Business Week lists GCPL amongst Asia’s 100 fastest growing Companies. Three out of every four Indian banks are secured by Godrej.

9. Godrej Interio is the India’s Largest furniture brand. Godrej sells one refrigerator every 30 seconds in India. Godrej & Boyce Mfg Company – the last manufacturers of typewriters in the world. Godrej made the first 100% CFC free refrigerators which ignited the go-green revolution in industry. Godrej Locks is celebrated over the years (112 years) for the trust bestowed by its customers across the globe. Godrej Material Handling is India’s Largest manufacturer of lift trucks.

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