Google's search console presentation.pdf

Google Search Console is a tool that helps
website owners and marketers improve their
online presence and organic traffic. It provides
insights and tools to monitor website
performance, identify optimization opportunities,
and address technical issues. YOU CAN LEARN MORE
ABOUT IT AT DIGITAL PUNDIT

1. Enhancing your website performances


Google search console tools and its reports help you measure your
site’s
Performances, fix issues and improve your site ranking in search
results

2. Google Search Console (GSC) is a free tool
that helps website owners monitor, maintain,
and troubleshoot their website's presence in
Google Search results. It can help you
understand how Google views your site and
improve its organic presence.

3. It offers a variety of tools and reports to help with tasks such
as:

A.Confirming Google can find and crawl your site
B.Fixing indexing problems
C.Requesting re-indexing of new or updated content
D.Viewing Google Search traffic data
E.Receiving alerts when Google encounters issues
F.Seeing which sites link to your website
G.Submitting sitemaps and individual URLs for crawling
H.Reviewing your index coverage
I.Understanding how Google Search sees your pages
J.

4. Some key features and tools of Google Search Console include:
Search Analytics: It Helps optimize your content
URL Inspection tool: Provides detailed information about your pages'
crawl, index, and serving
Performance Data: Provides data on how often your website appears
in Google search results, the number of clicks, impressions,
click-through rates (CTR), and average position for specific queries
and pages
Index Coverage: Helps you identify and fix issues that might prevent
Google from indexing your web pages correctly
Mobile Usability: Helps you see if your site is optimized for mobile
Page positioning: Helps you see where each page of your site ranks
for specific keywords

5. Here are some steps to verify your website with Google Search
Console:

1.Log in to Google Search Console with the same Google
account that has edit access to your property in Google
Analytics
2.Add a property
3.Select the property type
4.Verify domain ownership
5.Click Verify
6.Wait a few days for data to appear in the dashboard

6. Following metrics are available
•Clicks - Count of clicks from a
Google search result that
landed the user on your
property. ...
•Impressions - How many links
to your site a user saw on
Google search results. ...
•CTR - Click-through rate: the
click count divided by the
impression count.

7. Performance results (search results)
The Performance report shows important
metrics about how your site performs in
Google Search results, for example:
•See how your search traffic changes over
time, where it’s coming from, and what
search queries are most likely to show your
site.
•Learn which queries are made on mobile
devices, and use this to improve your
mobile targeting.
•See which pages have the highest (and
lowest) click-through rate from Google
search results.

8. ►Google search console is helpful to inspect and fixing the issues
►Getting started with the URL Inspection tool
►Search Console's URL Inspection tool shows what Google knows about a
specific page on your site. It also enables you to test the live version of a
page against many requirements for appearing on Google, which is
useful when fixing indexing issues for a specific page.
►Most common uses of URL Inspection:
•To troubleshoot why a page isn't on Google.
•To confirm that you have fixed an issue reported by Google on a specific
page.
•Requesting indexing for a single page.

9. Google search console advanced features
❑It can create Experience & Enhancement reports
Provide insights into page experience, core web vitals, FAQs,
breadcrumbs, and rich results status.
❑You can use Enhancements tab for
Tracking the performance of your website's structured data,
including the total number of pages on your website that have
structured data.
❑Alerts
Receive alerts when Google encounters indexing, spam, or other
issues on your site.
❑User permissions
Property owners can add new users and grant permissions to
access their property in Search Console.

10. conclusion
Google Search Console is a tool that helps
website owners and marketers improve their
online presence and organic traffic. It provides
insights and tools to monitor website
performance, identify optimization opportunities,
and address technical issues.YOU CAN LEARN MORE
ABOUT IT AT DIGITAL PUNDIT