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1. Mahindra XUV800 EV Lead Generation Project

2. Strategy Development

3. Target audience demographics, interests, and behaviours related to electric vehicles Age: Considering advanced features and modern design, Mahindra XUV 800 is likely appeal to younger and middle-aged adults who are tech-savvy and conscious towards the environment (18-45 yrs) Income: With an expected price range of Rs 30 Lakh, the Mahindra XUV 800 is likely to attract upper-middle-class consumers and wealthy consumers who are willing to invest in a premium electric vehicle. Location: The Mahindra XUV 800, with its driving range of 500km, is likely to be popular among Metropolitan residents and suburban residents who commute daily for th ei r office purposes. Lifestyle: The Mahindra XUV 800 is likely to appeal to individuals who lead an eco-friendly lifestyle and prefer sustainable products. Occupation: Working Professionals who value comfort, space, and advanced features in their vehicles might be attracted to the Mahindra XUV 800. Target audience and Demographic

4. Behaviours Eco-Friendly driving: As an electric vehicle, The Mahindra XUV 800 is likely to attract consumers who are conscious about reducing their carbon footprint and conscious towards the environment. Preference for advanced technology: The Mahindra XUV 800 is expected to come with advanced features like Mahindra’s new EV-specific infotainment system. Value for money: With an expected price range of Rs 30 Lakh, The Mahindra XUV 800 offers premium features and electric efficiency. This suggests that its consumers are likely to be value-conscious and willing to invest in a vehicle that offers both luxury and sustainability. Long-distance commuting: The Mahindra XUV 800 is expected to offer a driving range of more than 500 kilometres. This suggests that its consumers are likely to use it for long-distance commuting or travel, and are willing to plan their journeys around the availability of ev charging stations. Safety-conscious: The Mahindra XUV 800 is expected to come with safety features like standard six airbags, a rearview camera with park assisting feature.

5. Sustainability: The Mahindra XUV 800 is an electric vehicle, making it a good option for those who are interested in reducing their carbon footprint and promoting sustainability. Advanced Technology: The Mahindra XUV 800 is expected to come with advanced features like Mahindra’s new EV-specific infotainment system, appealing to those who loves modern luxury and technological advancements. Comfort and Space: The interior of the Mahindra XUV 800 is expected to be a very wide space, making it a good option for consumers who value comfort and space in their vehicles. Long Driving Range: The Mahindra XUV 800 is expected to offer a long driving range upto 500km, making it suitable for those who need a reliable vehicle for daily use or long trips. Stylish Design: The Mahindra XUV 800 is expected to come with a stylish design, attracting those who appreciate well-decorated pleasing vehicles. Interest

6. Key selling point of Mahindra XUV 800 ev All electric Platform Powerful performance Fast charging Advance infotainment system Safety feature Wide space interior Source: SCOOP! New Mahindra XUV800, XUV1000 electric SUVs to launch by 2024 | Autocar India Mahindra XUV 800 Price in India, Launch Date, Is it Coming? (motoroctane.com)

7. Keywords research for Campaign We have divided Keywords in 3 category after doing research Navigational Keywords Transactional keywords Informational keywords So we will use phrase match and exact match in our campaign and also will use the research keywords in campaign.

8. Keywords selected for Campaign

9. Optimal regions or states to target based on market demand and competition. Tech hubs cities Urban centres Karnataka-It become first state to introduce ev policy. Maharashtra- leads the public charge station in India. Delhi NCR- High demand of ev here due to pollution and also government is supporting Ev policy. Tamil Nadu- has policies that cover the entire Ev value chain, government support and robust infrastructure. Gujarat- State is growing Ev ecosystem, including manufacturing , charging infrastructure and technology advancements, is driving the widespread adoption of EVs. Source- Google

10. Value Propositions Sustainability Performance Innovation Eco Friendly Cost Effective Wide space

11. Interest for Ev in last 1 yrs

12. Ad format for the campaign for lead generation Search ads Display ads Video ads-Awareness and consideration

13. Headlines Search ads

14. Headlines Display ads

15. Video ads

16. Campaign 1

17. Search Campaign

18. Campaign 2

19. Display Campaign

20. Ad group 2- Mahindra ev

21. Adgroup 1- electric car keywords