[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.

How did your website fare?

Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.

You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.

With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.

Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.

Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.

Check out this webinar and unlock the secrets to thriving in the new Google era.

1. SURVIVING AND THRIVING IN THE NEW GOOGLE :
Navigating March 2024 Updates for
Content Creation, Link Building, and SEO Success
Vince Ramos
SEO Consultant | Page One Power

2. WHAT’S CHANGED?
●September 2023 HCU update - Focus on people-first content
●March 2024 - Spam reduction

4. WHAT DOES THIS MEAN FOR CONTENT AND
LINKS?
Backlinks:
Backlinks are still important for SEO success - discoverability, brand
visibility, user experience, credibility, trustworthiness.

Content:
Reduction of low-quality content by penalizing manipulative practices
that abuse AI and churn out unhelpful content.

5. Evergreen links. We build authentic links with an in-house
outreach team creating relationships with real publishers.

WHY MANUAL LINK BUILDING WORKS

7. WHY MANUAL LINK BUILDING WORKS
●Asset Development
●Strategic Internal Linking
●Internal Link Optimization (Anchor Text)
●Mid-Funnel Content Creation
●Link Building: Page-to-page Relevance
●Case Study - Breakout Room

8. Asset Development
●Top-funnel content
●Provide value to broad target audience.
●Earn natural links
●Diversify backlink profile from competitors
●Shareable Content
●Enhance Qualified Organic Traffic
●Create Relationships

9. Sample Links
●https://earth.org/eco-friendly-home
○Traffic: 296,000+
○DR 78 / DA 63
●https://www.ambientbp.com/blog/healthy-
home-climate-change
○Traffic: 14,600+
○DR 47 / DA 40

10. Mesothelioma article by Asbestos.com

12. Experience
Expertise
Authoritativeness
Trustworthiness

13. Experience
Expertise
Authoritativeness
Trustworthiness
10 external links leading
to authoritative
studies to back
claims in the article.

14. Experience
Expertise
Authoritativeness
Trustworthiness

15. Experience
Expertise
Authoritativeness
Trustworthiness

16. RELEVANCY HUMAN VALUE

17. HOW TO STAY COMPETITIVE IN GOOGLE

1.Adapt or fall behind
2.People first content
3.Enhance user experience
4.Link building is relationship building