Gr_20251023_122222_0000.pdfghffgtdrdrddr

flipkart

1. A Marketing PresentationA Marketing Presentation“India’s Biggest Festive Shopping Festival”

2. Index
S no. Particulars
Flipkart and Big Billion Days Overview
4P’s Of Marketing
Consumer Behavior
Social Media and Digital Influence
Competitor Analysis
Consumer engagement and experience
Marketing and Promotion
E- Commerce
Financial Impact
Future of Big Billion Days
Conclusion
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11.

3. Flipkart, founded in 2007 by Sachin Bansal and Binny Bansal in Bengaluru, began as an online
bookstore and soon expanded into categories like electronics, fashion, groceries, and more. It
pioneered innovations like Cash on Delivery and built a strong logistics network through Ekart.
Over the years, Flipkart acquired Myntra, Jabong, and PhonePe, and in 2018 became part of
Walmart through a $16 billion acquisition. Today, it serves over 500 million customers across India.
In 2014, Flipkart launched the Big Billion Days (BBD) sale, which has grown into India’s biggest
festive online shopping event, offering massive discounts, exclusive launches, and bank offers.
Flipkart
Launched in 2014
as a one-day
mega sale →
now a multi-day
festive event.
Held every
year around
Durga
Puja/Diwali
season.
Offers flash sales,
bank tie-ups,
exclusive
launches, and
massive
discounts.
Accounts for
billions in GMV;
60%+ sales
come from Tier-
2 & Tier-3 cities.
Marketing: Celebrity
endorsements
(Amitabh Bachchan,
Alia Bhatt, Virat Kohli,
Rashmika Mandanna).

4. 50
25%
50
25%
50
25%
50
25% 4 P’s of Marketing4 P’s of Marketing
4 P’s
1. Product 2. Price
3. Place (Distribution & Reach) 4. Promotion
Range & Variety :
BBD offers millions of products across 80+
categories (electronics, fashion, appliances,
groceries, home).


Exclusive launches (smartphones, fashion
collabs, electronics) — e.g., Realme, Motorola,
Poco, and exclusive fashion labels.

Bundled offers (e.g., laptop + accessories,
smartphone + data pack).).

Discount-First Strategy:
Flat 40–80% discounts across categories.
Crazy Deals,” “Flash Sales,” “Early Bird Offers.
Dynamic Pricing:


Price drops timed to drive urgency (“Rush hour
deals,” hourly offers).

.


Bank & Wallet Tie-ups: HDFC, Axis, ICICI
credit/debit card offers (10% instant discount).


EMI & “Buy Now Pay Later” schemes — makes big-
ticket items affordable.

Omnichannel presence:
Mobile-first: 80%+ BBD traffic comes via Flipkart App.
Logistics Backbone:
Flipkart’s Ekart network covers 90%+ Indian pin codes.
Same-day & next-day delivery for top metros.
Tier-2 & Tier-3 Penetration:
BBD targets Bharat → 60%+ sales come from non-
metros.
Vernacular interfaces (12+ Indian languages) aid
adoption.
Celebrity Campaigns:
Flipkart ads feature Amitabh Bachchan, Alia Bhatt,
Virat Kohli, Rashmika Mandanna → pan-India appeal.
Omni-media Blitz:
TV + Digital (YouTube, Instagram, Facebook) + Print +
OOH.
Heavy influencer marketing (regional creators pushing
deals).
FOMO Creation:
Countdown timers, “Limited stock,” “Ends at midnight.”

5. High return rates in fashion & electronics → Flipkart strengthens return policies.
Loyalty via Flipkart Plus (SuperCoins) ensures repeat usage post-BBD.
Word-of-mouth → users proudly share “I bought iPhone for 40% off” → viral organic marketing.
Price-Consciousness: Indian
shoppers are deal hunters → BBD =
maximum savings festival.
Festival Timing: Coincides with
Navratri–Diwali season → highest
annual shopping demand (clothes,
electronics, home upgrades).
Aspirational Lifestyle: Middle-
class buyers see BBD as chance
to buy premium brands otherwise
unaffordable
Motivations
Buying
Patterns
Category-wise Sales Trends:
Mobiles & Electronics: Top-selling (40%+ of GMV)
Fashion & Lifestyle: Big share in tier-2 & tier-3
cities.
Home Appliances & Furniture: Surge as festive
gifting/upgrading trend.
Peak Hours:
12AM–2AM (launch hours) = maximum spike.
Post-office hours (7PM–10PM) → family decision-
making time.
Tier-2 & Tier-
3 Dynamics
New Internet Shoppers: BBD is
many users’ first e-commerce
experience.
Vernacular Preference: Majority
prefer browsing in Hindi, Tamil,
Bengali, etc.
Cash vs. Digital: COD
declining, but UPI & EMI
financing surging.
Psychological
Factors
Post-Purchase
Behavior
Scarcity Effect: “Only 2 left
at this price” → triggers
urgency.
Social Proof: Showing
“10,000 bought this today”
builds confidence
Anchoring Bias: High “original
price” slashed to huge discount
makes deal feel irresistible.
CONSUMER BEHAVIORCONSUMER BEHAVIOR

6. Social Media & Digital Influence Social Media & Digital Influence
Trending Hashtags & Conversations: #BigBillionDays becomes a top
trend across Twitter/X, Instagram, and Facebook, driving organic buzz.
Influencer & Celebrity Collaborations: Popular creators and Bollywood
stars amplify product launches and discounts to millions of followers.
Engaging Video Content: Short reels, YouTube ads, and
live-streaming showcase deals in an interactive way.
Memes & Viral Campaigns: Light-hearted and relatable content
makes Flipkart part of daily conversations.
Customer-Generated Content: Reviews, unboxing videos, and stories
create trust and authenticity.

7. The Big Billion Days faces competition from other
e-commerce sales:
• Amazon’s Great Indian Festival: Strong rival
during the same period.
• Myntra’s Fashion Sale: Targets fashion-
conscious shoppers.
• Flipkart’s Advantage: Wider discounts, exclusive
product launches and a strong loyal customer
base give it an edge.
Competitor AnalysisCompetitor Analysis

8. Flipkart focuses on enhancing customer experience during
Big Billion Days through:
Personalized Recommendations: AI-driven suggestions
based on past purchases.
Seamless Shopping Journey: User-friendly app and
website design ensure quick browsing and checkout.
After-Sales Support: 24/7 customer care, easy returns,
and hassle-free refunds build trust.
Gamification & Rewards: Daily quizzes, super coins, and
interactive games make shopping engaging and fun.
Consumer Engagement and ExperienceConsumer Engagement and Experience

9. A process of identifying and satisfying customer needs is called
marketing.
Communicating about the product to increase awareness and sales is
called promotion.
Advertising- TV, YouTube,
Billboards.
Digital Marketing-
Instagram, WhatsApp.
Sales Promotion- Flash
sales, discounts.
increase sales and
revenue
attract new customers
strengthen brand loyalty
compete with Amazon
and other e-commerce
players.
Marketing and PromotionMarketing and Promotion
marketing
promotion

10. E- commerceE- commerce
B2C
Wide product
range.
Discount and
deals.
Fast delivery and
return policies.
Focus on user
experience.
B2B
a.Bulk orders
b.long-term
contracts
c.negotiated pricing
d.streamlined supply
chains
C2C
Peer-to-peer
transactions
often a second-
hand product
The platform
provides trust and
payment handling
r

11. Financial impactFinancial impact
Massive revenue
boost- Flipkart
records billions in
GMV within just a
few days
Higher consumer
spending - customers
tend to make big-
ticket purchases,
leading to a surge in
overall retail
consumption.
Discount
pressure- Heavy
discounts reduce
profit margins, but
are offset by
higher sales
volumes.
Spillover effect-
boosts allied sectors
like logistics, digital
payments,
advertising, and
small/medium
sellers.

12. Flipkart aims to have ~500‑550 dark stores by BBD 2025.
Business Standard+2Fashionating World+2
Logistics network expansion: 650 new festive‑only delivery hubs; 35 lakh
sq. ft of additional FCs & last mile hubs; coverage of over 21,000+
pincodes. The Wire+1
Shipment increase forecast: For the upcoming festive season,
e‑commerce shipments expected to rise ~27% with festive shipments
possibly touching ₹1.2 lakh crore. The Economic Times
Growth of digital economy: India’s digital economy projected to cross
US$1 trillion by 2030. The Times of India
Future of Big Billion DaysFuture of Big Billion Days

13. CONCLUSIONCONCLUSION Drive Economic Impact: Boosts sales volumes, seller income,
and overall market growth.
Create Customer Delight: Millions of shoppers enjoy affordable
products, seamless service, and engaging shopping
experiences.
Strengthen Market Position: Positions Flipkart as a leading
player, successfully competing with global giants.
Innovate Continuously: From gamification to influencer
marketing, each year introduces new strategies to engage
audiences.

14. Thankyou Thankyou