Grapevine communication
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Oct 16, 2015
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GRAPEVINE COMMUNICATION BY : DR. RENU JAIN
Contents Meaning Organizational grapevine Characteristics Definition Examples Types References Advantages Disadvantages Prevention Conclusion
What’s Grapevine ??? To hear something through the grapevine is to learn of something informally and unofficially by mean of Gossip and Rumor. Informal vehicle through which message flow throughout the organization.
Organisational grapevine Early research findings Transmits information rapidly in all direction. More active in homogeneous groups. Transmits some degree of truth.
Grapevine Characteristics Oral -> mostly documented Fast (hours instead of day) Crossing organizational boundaries inaccuracy:-deletion of crucial details Not controlled by management
Defination Grapevine-> unstructured and informal network founded on social relationship rather then organizational . (By Nancy Borkowksi) An informal chat between people , seen as a network through which the information is reliably spread . (By Mc Shane)
Examples of grapevine network of communication Suppose the profit amount of company is known. Rumor is spread that this profit is there on that basis bonus is declared. CEO may be relation to the production manager. They may have friendly relations with each other
Four types of grapevine chains Single strand chain Gossip chain Probability chain Cluster chain
Single Strand Chain It flows like a chain i.e. A tells to B , who tells it to C and so on. The larger the strand the more distortion & filtering effects. Most inaccuracies occur in the chain.
Gossip Chain:- One person tells to other people. This chain passes a message regarding a `not-on-job’ nature. Generally consider to be slowly passing the information.
Probability chain Information may move from anybody to anybody. This chain is found the information is somewhat interesting but not really significant. Only some people in the organization will get to know the information .
Cluster Chain Individual communicates with only those individual he/she trust. Cluster chain is the dominant grapevine pattern in an organization. Most informal communication flows through this chain, ‘A’ tells something to a few selected individuals and then some of the individuals inform a few other selected individuals.
Advantages:- Spreads rapidly Feedback is quick Group cohesiveness Good news that exist Substitute for formal channel of communication
Disadvantages :- The grapevine is not trust worthy always as it doesn’t follow official path of communication & is spread more by gossips and unconfirmed report Untruth information most of the time Partial information only spreads(rumors) Hampers the goodwill of the organization or the people.
Preventing Rumors Provide information through the formal system of communication on the issues important to the employees. Supply employees with a steady flow of clear , accurate and timely information. Present full facts. Keep formal communication lines open and the process as short as possible.
Conclusion “The grapevine cannot be abolished, rubbed out, hidden under a basket, chopped down, tied up, or stopped”
THANK YOU
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